Car sales in Europe stabilize in October after a slow but steady rise in the past years. In fact, the 0,6% drop in sales is only the second negative result in 3 years, after last July. A total of 1.133.276 cars were sold this month, which brings the year-to-date figure down to + 6,7% at 12.662.372 sales. October showed mixed results between the markets, with the Southern European countries as the big winners again: Italy (+9,7%) and Spain (+4%), but also the United Kingdom at +1,4%, while Germany (-5,6%) and France (-4%) lose volume. The biggest relative loser is The Netherlands at -22,2%, which is also one of only two countries to be in the red year-to-date, together with Switzerland.
The stable overall market also means there are no really big winners this month, with FCA as the manufacturer to add the most volume with “just” 4.751 additional sales (in comparison: last month Renault-Nissan was the big winner with over additional 19.000 sales), followed by Daimler AG and Hyundai-Kia. In contrast, the losers this month take relatively big hits, with PSA losing more than 8.300 sales, followed by Volkswagen Group, which added 18.644 sales in September but lost 5.805 sales in October. Ford is also among the biggest volume losers in October, just like the month before. When looking at relative growth, SAIC MG is the big winner, growing 61,6% thanks to the new GS crossover and continued improvement of the MG3 hatchback, followed by Tata Motors thanks to its Jaguar brand, and FCA again. It’s pretty impressive for a large manufacturer like FCA to be in this list, a result of only two manufacturers growing by double digits. On the loser side we find DRB-Hicom, as its Lotus brand swings from biggest winner to biggest loser from one month to the other, and as a result is almost stable year-to-date. Aston Martin and Tesla Motors are also among the big strugglers, losing a quarter of their volume or more compared to last year.
At brand level, Mercedes-Benz is the biggest winner, followed by Seat thanks to the Ateca crossover, and Jaguar thanks to the F-Pace crossover and XE sedan, while Volkswagen is the big loser at almost -11.000 units, followed by Citroën and Ford, the two biggest losers of last month September as well. Relatively, Chinese/Italian brand DR Motor improves 157%, from 14 to 36 sales, followed by Lamborghini and Jaguar, while the already discontinued Chevrolet is still among the biggest losers, together with Mahindra, down from 32 to 13 sales, and Lotus.
In such a subdued month, especially nearing the end of the year, there won’t be a lot of changes to the year-to-date winners and losers list, with SAIC MG now outgrowing Tata Motors as the #3 fastest growing manufacturer. Due to its terrible month of October, Volkswagen drops from being in the positive in September to the #2 biggest loser in one month time, between Mitsubishi and Nissan.
In the brand ranking for October, we see Volkswagen is the biggest loser in the top-10 at -7,8% and losing almost a percentage point of share. We also find Renault back in second place after dropping to fourth in Spetember, but only just ahead of Ford and clearly ahead of Opel/Vauxhall, while Peugeot returns to its 5th place after dropping to #8 in September, behind the German luxury brands which were boosted by strong UK volume that month. Audi is back above Mercedes-Benz and BMW again as well, as it is in the year-to-date ranking. After Nissan outsold Toyota for only the second time this year in September, the tables have turned again in October. Seat outsells Dacia for the first time in 12 months time and is likely to continue to do so as deliveries of the Ateca pick up pace. Mitsubishi is the biggest loser in the top-25 and is outsold by Smart for the third time this year, and in fact for the third time in the past three years.
Year-to-date, Volkswagen has fallen into the red, with sales down 0,7% and losing almost a percentage point of market share, but still more than half a million units ahead of its nearest competitor Ford. The battle for 2nd place is now a 2-horse race between Ford and Renault, with the latter closing in this month but not fast enough. While the American brand is struggling with small cars but successful with large cars, the situation for the French brand is the exact opposite. Opel/Vauxhall is out of the race for the #2 spot but has a new opportunity next year with continued success of the Astra and the launch of the new generation Insignia and Meriva, plus the launch of a new crossover.
Further down the ranking, Nissan is the only other brand in the top-20 to lose volume, and Lancia has surpassed DS for 27th place, even though the Italian brand is relegated to a single market and a single model. The French luxury brand desperately needs some fresh products, preferably in the crossover segments, both for the European and the Chinese market, and if it wants to enter the North American market someday. Japanese luxury brand Infiniti has moved into the top-35 ahead of Tesla thanks to its new models Q30 and QX30.
Get all of the latest sales figures right to your inbox!
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.