Volkswagen

Volkswagen-auto-sales-statistics-EuropeVW sales and market share in Europe have fluctuated in an upward trend from 2008 to 2015. Sales peaked in 2011 at just over 1,7 million cars and almost hit that figure again in 2015. VW’s market share peaked at 12,83% in 2012 and has dropped since, as the overall market has grown faster than the German brand.

One of the main contributors to its good performance is the Up! minicar, which replaced the slow-selling Fox in 2011 and has been selling at a threefold of the outgoing model’s sales. It also outsells its platform siblings Skoda Citigo and Seat Mii by far, and it has been on the podium of the minicar segment from its first full year on the market. However, competition has increased in recent years, with the introduction of the new generation Kolin-triplets: Citroën C1, Peugeot 108 and Toyota Aygo, and also a new Renault Twingo.

Another contributor to the Volkswagen brand’s success is the Tiguan midsized crossover/SUV, which has added almost 50% to its annual sales from 2010 to 2012 and has remained stable at that level, thanks to a minor facelift and despite being on the market since 2007. It has been renewed at the end of 2015. Also up in 2013 were the Beetle midsized coupe and convertible, new in 2012 with a more masculine styling, and in 2014 the Sharan large MPV, with the new generation in showrooms since 2011.

Volkswagen’s (and the overall market’s) best selling car, the Golf compact car, has seen sales slowly decline from 2009 to 2012, but sales have picked up again from the second quarter of 2013 thanks to the new generation, Golf VII. In 2016 it faces tougher competition from the new Opel Astra and Renault Megane and will drop below half a million sales again. The second best selling VW is the Polo subcompact, which topped 300.000 sales again in 2015.

In the midsized MPV segment, Volkswagen has replaced the Golf Plus with the Sportsvan, which immediately competed with the Renault Scenic and Citroën C4 Picasso for the segment lead, even though the two French models were also available in a 7-seater “Grand” version. It faces some internal competition from the new generation Touran, launched in 2015.

The Jetta compact sedan may be the VW’s best selling car in the United States, in Europe it sells at just a portion of Golf sales. The Golf has sold thirty to fifty times as many as the Jetta in recent years. The Passat midsized sedan and station wagon have been renewed at the end of 2014 and have dominated the struggling midsized segment since. The Passat CC was replaced by the Arteon in 2017.

VW was one of the fastest growing brands in the first half of 2015, but slowed down in the second half, possibly hurt by the fall-out from the Diesel cheating scandal in the US. 2016 Hasn’t started on a positive note either, so while its position as Europe’s leading brand is not in jeopardy, it may face some headwinds if it can’t come up with a solution quickly enough.

Also find Volkswagen US sales figures and Volkswagen China sales figures.

 

Volkswagen
All Models
2014
Volkswagen
All Models
2015
Volkswagen
All Models
2016
Volkswagen
All Models
2017
January 127.568 132.548 125.110 139.425
February 105.091 118.549 118.215 114.659
March 163.373 182.692 179.221 186.246
April 145.013 153.489 157.621 135.303
May 144.108 142.616 147.690 158.944
June 140.386 165.612 164.304 163.350
July 140.281 152.293 136.021 129.660
August 97.785 101.141 105.843 101.305
September 146.552 152.472 161.031 156.787
October 141.660 136.345 130.001
November 132.667 133.201 137.647
December 126.021 128.263 131.941

Volkswagen
All Models
Market
Share
2016 1.704.547 11,35%
2015 1.699.221 12,04%
2014 1.606.145 12,41%
2013 1.541.890 12,58%
2012 1.608.647 12,82%
2011 1.703.915 12,30%
2010 1.558.848 11,20%
2009 1.664.443 11,39%
2008 1.553.488 10,74%
2007 1.610.684 10,26%
2006 1.671.551 10,74%
2005 1.604.470 9,94%
2004 1.550.745 9,59%
2003 1.420.458 9,84%
2002 1.501.393 10,22%
2001 1.613.585 10,72%
2000 1.629.687 10,85%
1999 1.738.201 11,35%
1998 1.577.306 10,91%
1997 1.385.501 10,28%
1996 1.419.469 0,00%
1995 1.287.799 0,00%
1994 1.217.235 0,00%
1993 1.212.689 0,00%
1992 1.574.089 0,00%
1991 1.447.522 0,00%
1990 1.406.891 0,00%

 

Use the dropdown at the top right of this page to find sales figures for the Volkswagen Up!, Polo, Golf, Beetle, Jetta, PassatArteon, Phaeton, Golf Sportsvan, Touran, Sharan, Tiguan, Tourareg, Scirocco, Eos, Caddy Life, Golf Plus, Multivan, Crafter Combi, Amarok, Lupo, Fox, BoraCC and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Volkswagen
All Models
2014
Volkswagen
All Models
2015
Volkswagen
All Models
2016
Volkswagen
All Models
2017
January 127.568 132.548 125.110 139.425
February 105.091 118.549 118.215 114.659
March 163.373 182.692 179.221 186.246
April 145.013 153.489 157.621 135.303
May 144.108 142.616 147.690 158.944
June 140.386 165.612 164.304 163.350
July 140.281 152.293 136.021 129.660
August 97.785 101.141 105.843 101.305
September 146.552 152.472 161.031 156.787
October 141.660 136.345 130.001
November 132.667 133.201 137.647
December 126.021 128.263 131.941

Volkswagen
All Models
Market
Share
2016 1.704.547 11,35%
2015 1.699.221 12,04%
2014 1.606.145 12,41%
2013 1.541.890 12,58%
2012 1.608.647 12,82%
2011 1.703.915 12,30%
2010 1.558.848 11,20%
2009 1.664.443 11,39%
2008 1.553.488 10,74%
2007 1.610.684 10,26%
2006 1.671.551 10,74%
2005 1.604.470 9,94%
2004 1.550.745 9,59%
2003 1.420.458 9,84%
2002 1.501.393 10,22%
2001 1.613.585 10,72%
2000 1.629.687 10,85%
1999 1.738.201 11,35%
1998 1.577.306 10,91%
1997 1.385.501 10,28%
1996 1.419.469 0,00%
1995 1.287.799 0,00%
1994 1.217.235 0,00%
1993 1.212.689 0,00%
1992 1.574.089 0,00%
1991 1.447.522 0,00%
1990 1.406.891 0,00%

Comments

  1. Daniel Brindle says:

    Hi, I can’t see any indication to what figure these sales represent? Would I be correct in saying that 2014’s VW’s sales was 1.6million? Thanks

  2. Bart Demandt says:

    Hi Daniel,

    yes, Volkswagen sales in Europe (EU+EFTA, the 28 countries described above) were 1.6 million units in 2014, for a 12,4% market share.

  3. Hector Churron says:

    When the data of May will come out?

  4. Martin C says:

    Where are the numbers for the new Volkswagen Arteon?

Let me know what you think of this article. Thanks!

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