Renault

Renault_Megane-2016-auto-sales-statistics-EuropeRenault sales and market share in Europe have declined faster than most of its mainstream competitors from 2010 to 2013, losing almost 2 full percentage points of market share in the period. From 2011 to 2012 alone, the brand lost 1,2 percentage points, or almost 250.000 units as sales of all of the brand’s models declined. This was the result of a drought of new products. Its market share was flat in 2013 before rebounding to become one of Europe’s fastest growing brands in 2014 and 2015 as its core line-up was quickly refreshed and new models were added in hot segments.

The French had a couple of unsuccessful model introductions in recent times, most notably the Twingo-based small roadster Wind, which barely managed to rack up 12.500 sales in five years on the market. Another failure was the Latitude large sedan, based on the Samsung SM5. It wasn’t even offered in every country in Europe, underscoring the faith the local importers had in the chances of the model. Surprisingly, it sold over 10.000 units in 2011 before sales crashed down harshly and coming to a virtual halt in 2013.

A much more successful introduction introduction was that of the Captur small crossover in 2013, which helped the brand quickly forget the slow-selling Modus small MPV and became the brand’s second best selling model the next year. The new generation Clio subcompact has also hit a sweet spot in the market since its introduction in 2012, as sales were back into the plus every year since. It has remained the brand’s selling car by far from 2009 to 2015.

The Zoe electric car, also new for 2013 has taken some time to become a hit, but it became the second EV ever to break through the 10.000 annual sales barrier in Europe. And after Renault decided to abandon its initial strategy to only make the car available with a monthly lease for the battery, it became the best selling EV in Europe in 2015.

Biggest loser of the brand is the Megane compact, which received a nosejob late 2013, but that wasn’t enough to stop the sales slide, as the model was aging and lacked an optional hybrid powertrain. The model lost 100.000 sales from 2011 to 2013 and another 26.000 in the next two years. The Megane was replaced early 2016 and will be followed by the next generation Scenic midsized MPV the fall.

Like many other minicars, the Twingo was hit hard by the introduction of the VW Group triplets and a shrinking overall segment. Sales of the smallest car in the line-up have dropped to less than half since 2009 before stabilizing in 2014 thanks to the new model. This third generation Twingo has been co-developed with Mercedes-Benz who will build a new Smart Forfour and Fortwo on the shame platform. It is a rear-engined and rear wheel drive minicar, which sounds promising for the handling of a possible Renault Sport version. It rebounded in 2015 but still didn’t break the 100.000 sales mark anymore.

A new Espace MPV finally arrived in 2015, as the previous model has been on the market since 2003, and has had no less than 3 facelifts: in 2006, 2010 and 2012. With the introduction of a new generation, the inventor of the large MPV has abandoned its minivan styling in favor of a much more popular bodystyle: the crossover. As the only successful large French car for a decade, that’s the only way to survive in a shrinking MPV segment and compete with the German luxury cars.

2015 also marked the launch of the Renault Talisman replacing both the unfortunate Laguna and the Latitude, and of the Renault Kadjar, the Nissan Qashqai-based midsized crossover, which should be able to help Renault pass Opel/Vauxhall and close in on Ford as Europe’s second best selling car brand. It has proven a big hit in its first months of sales, which is promising for the larger Koleos-replacement that will follow in 2017.

Also find Renault China sales figures.

 

Renault
All Models
2014
Renault
All Models
2015
Renault
All Models
2016
Renault
All Models
2017
January 60.016 66.144 68.408 73.593
February 60.358 69.320 76.452 79.452
March 94.876 106.669 118.904 136.608
April 75.136 86.987 94.522 90.219
May 70.979 75.146 100.545 103.983
June 105.077 110.458 133.395 132.893
July 67.112 70.503 70.897
August 41.526 49.970 51.813
September 78.182 81.029 96.675
October 77.924 78.478 76.730
November 65.615 78.767 94.150
December 75.341 96.983 111.883

Renault
All Models
Market
Share
2016 1.094.374 7,29%
2015 970.454 6,88%
2014 872.486 6,74%
2013 797.577 6,51%
2012 818.598 6,52%
2011 1.068.600 7,72%
2010 1.164.277 8,36%
2009 1.124.622 7,70%
2008 1.082.950 7,49%
2007 1.180.115 7,52%
2006 1.286.563 8,26%
2005 1.577.920 9,77%
2004 1.679.288 10,39%
2003 1.526.968 10,58%
2002 1.561.696 10,63%
2001 1.583.400 10,52%
2000 1.569.349 10,45%
1999 1.662.226 10,86%
1998 1.541.891 10,66%
1997 1.325.864 9,84%
1996 1.290.208 10,08%
1995 1.241.584 10,32%
1994 1.308.986 10,97%
1993 1.195.732 10,63%
1992 1.432.445 10,61%
1991 1.343.241 10,01%
1990 1.315.495 9,73%

 

Use the dropdown at the top right of this page to find sales figures for the Renault Twingo, Clio, Symbol / Thalia, Zoe, Megane, Fluence, Laguna, Latitude, Talisman, Scenic, Espace, Captur, Kadjar, Koleos, Wind, Kangoo, Trafic, Master, Vel Satis, Modus, Avantime and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Renault
All Models
2014
Renault
All Models
2015
Renault
All Models
2016
Renault
All Models
2017
January 60.016 66.144 68.408 73.593
February 60.358 69.320 76.452 79.452
March 94.876 106.669 118.904 136.608
April 75.136 86.987 94.522 90.219
May 70.979 75.146 100.545 103.983
June 105.077 110.458 133.395 132.893
July 67.112 70.503 70.897
August 41.526 49.970 51.813
September 78.182 81.029 96.675
October 77.924 78.478 76.730
November 65.615 78.767 94.150
December 75.341 96.983 111.883

Renault
All Models
Market
Share
2016 1.094.374 7,29%
2015 970.454 6,88%
2014 872.486 6,74%
2013 797.577 6,51%
2012 818.598 6,52%
2011 1.068.600 7,72%
2010 1.164.277 8,36%
2009 1.124.622 7,70%
2008 1.082.950 7,49%
2007 1.180.115 7,52%
2006 1.286.563 8,26%
2005 1.577.920 9,77%
2004 1.679.288 10,39%
2003 1.526.968 10,58%
2002 1.561.696 10,63%
2001 1.583.400 10,52%
2000 1.569.349 10,45%
1999 1.662.226 10,86%
1998 1.541.891 10,66%
1997 1.325.864 9,84%
1996 1.290.208 10,08%
1995 1.241.584 10,32%
1994 1.308.986 10,97%
1993 1.195.732 10,63%
1992 1.432.445 10,61%
1991 1.343.241 10,01%
1990 1.315.495 9,73%

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