Mitsubishi

Mitsubishi_Outlander-auto-sales-statistics-EuropeMitsubishi sales and market share in Europe peaked in 1999 at over 200.000 sales, and have gradually declined to 82.000 in 2013 before recovering to 133.000 in 2015. The brand introduced the midsized crossover ASX in 2010, but soon that model faced increased competition from the Mazda CX-5 and other models. Surprisingly enough, its sales climbed in 2014 and 2015 without any major updates. Perhaps the launch of the new generation Outlander, including the PHEV Plug-in Hybrid version, has drawn new customers into Mitsubishi showrooms. The Outlander became the brand’s best selling model in 2015.

The Space Star minicar also took its time to catch on in Europe, with sales increasing every year since its introduction in 2013 before stabilizing in 2016, but couldn’t make up for sales lost by the discontinuation of the Colt subcompact hatchback which was discontinued in 2013.

Not replacing the Colt, the brand’s best selling car for years, which topped out at 70.000 sales in 2006 and sold almost 50.000 units in Europe’s most popular segment as recently as 2009, underscores the brand’s drifting model policy, but also the low importance of this continent on Mitsubishi’s agenda. The brand is more focused on high growth markets in South-East Asia than in mature markets like Europe or North America.

The i-MiEV electric subcompact has never been a big seller, topping out at 2.612 units in 2011 and quickly fading after that. The model was even outsold by both its rebadged siblings Citroën C-Zero and Peugeot iOn in 2012, 2015 and 2016.

It looks like the Japanese brand wants to focus on crossovers and SUV’s as share of this kind of vehicles, which made up just 25% of the brand’s Europe sales in 2009, has grown to over 60% since 2011. Considering there are no plans for a replacement of the aging Lancer sedan, which is getting too old to be competitive any longer, and the new Eclipse Sport crossover to fit between the two existing SUVs, this trend may continue for years to come.

Also find Mitsubishi US sales figures and Mitsubishi China sales figures.

 

Mitsubishi
All Models
2014
Mitsubishi
All Models
2015
Mitsubishi
All Models
2016
Mitsubishi
All Models
2017
January 5.647 10.864 9.022 8.914
February 6.016 8.673 9.263 8.157
March 8.728 15.129 14.340 13.210
April 8.551 10.978 10.413 9.210
May 8.590 11.215 10.004 10.384
June 8.434 12.826 10.657 11.270
July 8.601 10.251 8.265 9.321
August 7.262 7.442 6.768 7.940
September 12.032 11.110 10.394
October 10.356 10.849 8.631
November 8.803 10.536 8.993
December 8.390 13.010 9.458

Mitsubishi
All Models
Market
Share
2016 116.208 0,77%
2015 132.975 0,94%
2014 101.354 0,78%
2013 82.010 0,67%
2012 77.229 0,62%
2011 117.387 0,85%
2010 105.334 0,76%
2009 100.184 0,69%
2008 116.343 0,80%
2007 140.048 0,89%
2006 133.016 0,85%
2005 148.902 0,92%
2004 140.593 0,87%
2003 126.577 0,88%
2002 135.810 0,92%
2001 145.320 0,97%
2000 188.494 1,26%
1999 205.009 1,34%
1998 191.172 1,32%
1997 189.313 1,40%
1996 149.159 1,16%
1995 127.656 1,06%
1994 118.833 1,00%
1993 139.610 1,24%
1992 161.492 1,20%
1991 191.096 1,42%
1990 180.493 1,34%

 

Use the dropdown at the top right of this page to find sales figures for the Mitsubishi i-MIEV, Space Star / Mirage, Attrage, Colt, Lancer, ASX, Outlander, Pajero / Montero / Shogun, Space Star MPV, Space Wagon, Grandis, Pajero Pinin, Pajero / Montero / Shogun Sport and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

 

Mitsubishi
All Models
2014
Mitsubishi
All Models
2015
Mitsubishi
All Models
2016
Mitsubishi
All Models
2017
January 5.647 10.864 9.022 8.914
February 6.016 8.673 9.263 8.157
March 8.728 15.129 14.340 13.210
April 8.551 10.978 10.413 9.210
May 8.590 11.215 10.004 10.384
June 8.434 12.826 10.657 11.270
July 8.601 10.251 8.265 9.321
August 7.262 7.442 6.768 7.940
September 12.032 11.110 10.394
October 10.356 10.849 8.631
November 8.803 10.536 8.993
December 8.390 13.010 9.458

Mitsubishi
All Models
Market
Share
2016 116.208 0,77%
2015 132.975 0,94%
2014 101.354 0,78%
2013 82.010 0,67%
2012 77.229 0,62%
2011 117.387 0,85%
2010 105.334 0,76%
2009 100.184 0,69%
2008 116.343 0,80%
2007 140.048 0,89%
2006 133.016 0,85%
2005 148.902 0,92%
2004 140.593 0,87%
2003 126.577 0,88%
2002 135.810 0,92%
2001 145.320 0,97%
2000 188.494 1,26%
1999 205.009 1,34%
1998 191.172 1,32%
1997 189.313 1,40%
1996 149.159 1,16%
1995 127.656 1,06%
1994 118.833 1,00%
1993 139.610 1,24%
1992 161.492 1,20%
1991 191.096 1,42%
1990 180.493 1,34%

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