Jaguar

Jaguar-auto-sales-statistics-EuropeJaguar sales and market share in Europe have remained relatively stable until 2014, despite the economic downturn and subsequent collapse of auto sales in the continent. Jaguar has taken profit of the switch from mainstream to premium or low-cost during this period, and of the new design direction that has evolved the brand from traditional styling to a much more modern look. From 2015, the brand more than doubled its volume in two years time thanks to two new products: the XE midsized sedan and F-Pace crossover.

In 2013, Jaguar introduced the long awaited F-type, a beautifully styled 2-seat roadster, which was followed by a possibly even better looking coupe in 2014. These models have been huge image builders for the brand, but don’t underestimate their importance to Jaguar’s sales volume as well: the F-type was the brand’s second best selling model in 2013 and 2014.

Jag, as the Brits call the brand lovingly, is heavily dependent on its home market, as over 60% of Jaguar’s sales in all of Europe come from the United Kingdom. The brand’s best selling model was traditionally the XF large premium sedan and station wagon (named XF Sportbrake). Lexus managed to outsell the English brand in 2011 and 2012 after it launched its compact hatchback CT200h. In 2015 Jaguar struck back with the XE to compete with the BMW 3-series, and this model has helped push the brand’s volume back up to volumes it enjoyed more than a decade ago. It was straight out of the box the brand’s best selling model in its first (partial) year of sales. It won’t hold that title for long, as Jaguar’s first crossover called the F-pace has been introduced in 2016. Some say it would be pointless for the brand to make a crossover, as stablemate Land Rover is a pure SUV brand, but as Land Rovers will remain more functional, both in capabilities and design, it leaves room for Jaguar to introduce a less off-road capable but more stylish crossover. And of course it quickly became the brand’s best seller and helped reach record sales and market share in 2016.

Also find Jaguar US sales figures and Jaguar China sales figures.

 

Jaguar
All Models
2014
Jaguar
All Models
2015
Jaguar
All Models
2016
Jaguar
All Models
2017
January 2.066 1.494 3.927 5.811
February 1.009 876 2.394
March 5.451 4.983 8.227
April 2.174 2.097 5.140
May 2.358 2.576 5.692
June 2.839 3.837 6.689
July 2.221 4.158 5.514
August 857 2.302 3.168
September 3.958 6.648 9.675
October 1.865 3.365 5.980
November 2.002 3.574 5.730
December 2.048 3.494 4.998

Jaguar
All Models
Market
Share
2016 67.134 0,45%
2015 39.383 0,28%
2014 28.796 0,22%
2013 26.969 0,22%
2012 23.410 0,19%
2011 22.935 0,17%
2010 27.344 0,20%
2009 29.427 0,20%
2008 36.963 0,26%
2007 33.267 0,21%
2006 41.515 0,27%
2005 46.751 0,29%
2004 59.726 0,37%
2003 48.971 0,34%
2002 52.385 0,36%
2001 43.605 0,29%
2000 34.995 0,23%
1999 30.686 0,20%
1998 20.309 0,14%
1997 17.222 0,13%
1996 14.983 0,12%
1995 15.973 0,13%
1994 10.903 0,09%
1993 10.787 0,10%
1992 10.732 0,08%
1991 12.050 0,09%
1990 18.448 0,14%

 

Use the dropdown at the top right of this page to find sales figures for the Jaguar XE, XF, XJ, F-type, F-Pace, X-type, S-type, XK8 / XKR and any other car model sold in Europe since the early 2000’s.

 

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Sources: Manufacturers, ANDC, JATO Dynamics.

 

Jaguar
All Models
2014
Jaguar
All Models
2015
Jaguar
All Models
2016
Jaguar
All Models
2017
January 2.066 1.494 3.927 5.811
February 1.009 876 2.394
March 5.451 4.983 8.227
April 2.174 2.097 5.140
May 2.358 2.576 5.692
June 2.839 3.837 6.689
July 2.221 4.158 5.514
August 857 2.302 3.168
September 3.958 6.648 9.675
October 1.865 3.365 5.980
November 2.002 3.574 5.730
December 2.048 3.494 4.998

Jaguar
All Models
Market
Share
2016 67.134 0,45%
2015 39.383 0,28%
2014 28.796 0,22%
2013 26.969 0,22%
2012 23.410 0,19%
2011 22.935 0,17%
2010 27.344 0,20%
2009 29.427 0,20%
2008 36.963 0,26%
2007 33.267 0,21%
2006 41.515 0,27%
2005 46.751 0,29%
2004 59.726 0,37%
2003 48.971 0,34%
2002 52.385 0,36%
2001 43.605 0,29%
2000 34.995 0,23%
1999 30.686 0,20%
1998 20.309 0,14%
1997 17.222 0,13%
1996 14.983 0,12%
1995 15.973 0,13%
1994 10.903 0,09%
1993 10.787 0,10%
1992 10.732 0,08%
1991 12.050 0,09%
1990 18.448 0,14%

Comments

  1. The management team and workers have done a tremendous job of bringing Jaguar back from obscurity to being an appealing brand again. Happily, sales for 2016 are on course to exceed those under Ford ownership – so we can put the X-Type and S-Type years firmly behind us and enjoy proper Jaguars once again. Well done to all concerned!

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