European car sales analysis October 2016 – brands

European-car-sales-graph-October_2016Car sales in Europe stabilize in October after a slow but steady rise in the past years. In fact, the 0,6% drop in sales is only the second negative result in 3 years, after last July. A total of 1.133.276 cars were sold this month, which brings the year-to-date figure down to + 6,7% at 12.662.372 sales. October showed mixed results between the markets, with the Southern European countries as the big winners again: Italy (+9,7%) and Spain (+4%), but also the United Kingdom at +1,4%, while Germany (-5,6%) and France (-4%) lose volume. The biggest relative loser is The Netherlands at -22,2%, which is also one of only two countries to be in the red year-to-date, together with Switzerland.

Fiat-Tipo-auto-sales-statistics-EuropeThe stable overall market also means there are no really big winners this month, with FCA as the manufacturer to add the most volume with “just” 4.751  additional sales (in comparison: last month Renault-Nissan was the big winner with over additional 19.000 sales), followed by Daimler AG and Hyundai-Kia. In contrast, the losers this month take relatively big hits, with PSA losing more than 8.300 sales, followed by Volkswagen Group, which added 18.644 sales in September but lost 5.805 sales in October. Ford is also among the biggest volume losers in October, just like the month before. When looking at relative growth, SAIC MG is the big winner, growing 61,6% thanks to the new GS crossover and continued improvement of the MG3 hatchback, followed by Tata Motors thanks to its Jaguar brand, and FCA again. It’s pretty impressive for a large manufacturer like FCA to be in this list, a result of only two manufacturers growing by double digits. On the loser side we find DRB-Hicom, as its Lotus brand swings from biggest winner to biggest loser from one month to the other, and as a result is almost stable year-to-date. Aston Martin and Tesla Motors are also among the big strugglers, losing a quarter of their volume or more compared to last year.

At brand level, Mercedes-Benz is the biggest winner, followed by Seat thanks to the Ateca crossover, and Jaguar thanks to the F-Pace crossover and XE sedan, while Volkswagen is the big loser at almost -11.000 units, followed by Citroën and Ford, the two biggest losers of last month September as well. Relatively, Chinese/Italian brand DR Motor improves 157%, from 14 to 36 sales, followed by Lamborghini and Jaguar, while the already discontinued Chevrolet is still among the biggest losers, together with Mahindra, down from 32 to 13 sales, and Lotus.

October 2016 winners and losers

Manufacturer biggest volume increase Fiat-Chrysler Automobiles 4.751   Manufacturer biggest volume lost PSA -8.339
Daimler AG 4.412 Volkswagen Group -5.805
Hyundai-Kia 3.888 Ford Motor Comp. -3.507
Manufacturer biggest % increase SAIC MG 61,6% Manufacturer biggest % lost DRB-Hicom (Lotus) -40,4%
Tata Motors 22,0% Aston Martin -35,7%
Fiat-Chrysler Automobiles 6,8% Tesla Motors -24,8%
             
Brand biggest volume increase Mercedes-Benz 4.693   Brand biggest volume lost Volkswagen -10.992
Seat 3.267 Citroën -4.104
Jaguar 2.615 Ford -3.507
Brand biggest % increase DR 157,1% Brand biggest % lost Chevrolet -70,7%
Lamborghini 84,6% Mahindra -59,4%
Jaguar 77,7% Lotus -40,4%

In such a subdued month, especially nearing the end of the year, there won’t be a lot of changes to the year-to-date winners and losers list, with SAIC MG now outgrowing Tata Motors as the #3 fastest growing manufacturer. Due to its terrible month of October, Volkswagen drops from being in the positive in September to the #2 biggest loser in one month time, between Mitsubishi and Nissan.

January – October 2016 winners and losers

Manufacturer biggest volume increase Renault-Nissan 123.396   Manufacturer biggest volume lost Mitsubishi Motors -11.672
Fiat-Chrysler Automobiles 103.273 Fuji H.I. (Subaru) -384
Daimler AG 91.145 Aston Martin -204
Manufacturer biggest % increase AvtoVAZ (Lada) 58,6% Manufacturer biggest % lost Aston Martin -14,5%
Mahindra & Mahindra 39,2% Mitsubishi Motors -10,7%
SAIC MG 35,8% Fuji H.I. (Subaru) -1,2%
             
Brand biggest volume increase Renault 93.637   Brand biggest volume lost Mitsubishi -11.672
Mercedes-Benz 83.411 Volkswagen -10.358
Fiat 75.634 Nissan -9.087
Brand biggest % increase Infiniti 154,0% Brand biggest % lost Tata -98,8%
Jaguar 74,6% Bugatti -54,5%
Lada 58,6% Chevrolet -47,0%

Seat_Ateca-auto-sales-statistics-EuropeIn the brand ranking for October, we see Volkswagen is the biggest loser in the top-10 at -7,8% and losing almost a percentage point of share. We also find Renault back in second place after dropping to fourth in Spetember, but only just ahead of Ford and clearly ahead of Opel/Vauxhall, while Peugeot returns to its 5th place after dropping to #8 in September, behind the German luxury brands which were boosted by strong UK volume that month. Audi is back above Mercedes-Benz and BMW again as well, as it is in the year-to-date ranking. After Nissan outsold Toyota for only the second time this year in September, the tables have turned again in October. Seat outsells Dacia for the first time in 12 months time and is likely to continue to do so as deliveries of the Ateca pick up pace. Mitsubishi is the biggest loser in the top-25 and is outsold by Smart for the third time this year, and in fact for the third time in the past three years.

October 2016 brand ranking

  Brand oct-16 change 2016 share 2015 share
1 Volkswagen 130.001 -7,8% 11,5% 12,4%
2 Renault 76.730 -2,2% 6,8% 6,9%
3 Ford 76.419 -4,4% 6,7% 7,0%
4 Opel/Vauxhall 69.629 2,0% 6,1% 6,0%
5 Peugeot 66.446 -3,9% 5,9% 6,1%
6 Audi 66.180 1,2% 5,8% 5,7%
7 Mercedes-Benz 65.917 7,7% 5,8% 5,4%
8 BMW 64.482 3,4% 5,7% 5,5%
9 Fiat 55.162 3,4% 4,9% 4,7%
10 Skoda 51.295 3,8% 4,5% 4,3%
11 Toyota 44.373 0,0% 3,9% 3,9%
12 Citroën 40.820 -9,1% 3,6% 3,9%
13 Nissan 40.103 -0,9% 3,5% 3,6%
14 Hyundai 39.409 4,6% 3,5% 3,3%
15 Kia 33.980 6,8% 3,0% 2,8%
16 Seat 28.136 13,1% 2,5% 2,2%
17 Dacia 27.914 -4,3% 2,5% 2,6%
18 Volvo 23.520 -7,6% 2,1% 2,2%
19 Mazda 16.113 -5,7% 1,4% 1,5%
20 Mini 16.000 7,3% 1,4% 1,3%
21 Suzuki 14.942 -5,4% 1,3% 1,4%
22 Land Rover 12.033 7,2% 1,1% 1,0%
23 Honda 9.948 -0,2% 0,9% 0,9%
24 Smart 9.144 -3,0% 0,8% 0,8%
25 Mitsubishi 8.631 -20,4% 0,8% 1,0%
26 Jeep 8.006 11,0% 0,7% 0,6%
27 Jaguar 5.980 77,7% 0,5% 0,3%
28 Lancia-Chrysler 5.514 22,9% 0,5% 0,4%
29 Alfa Romeo 5.371 22,0% 0,5% 0,4%
30 Porsche 5.352 -12,4% 0,5% 0,5%
31 DS 3.963 -28,4% 0,3% 0,5%
32 Lexus 3.197 -4,7% 0,3% 0,3%
33 Subaru 2.903 -10,6% 0,3% 0,3%
34 SSangYong 1.318 -5,4% 0,1% 0,1%
35 Infiniti 853 60,9% 0,1% 0,0%
36 Maserati 785 46,5% 0,1% 0,0%
37 Tesla 704 -24,8% 0,1% 0,1%
38 Bentley 277 12,1% 0,0% 0,0%
39 SAIC MG 257 61,6% 0,0% 0,0%
40 Lada 172 -6,5% 0,0% 0,0%
41 Ferrari 160 -27,6% 0,0% 0,0%
42 Aston Martin 90 -35,7% 0,0% 0,0%
43 Lamborghini 72 84,6% 0,0% 0,0%
44 Rolls Royce 68 28,3% 0,0% 0,0%
45 Cadillac 64 0,0% 0,0% 0,0%
46 Lotus 59 -40,4% 0,0% 0,0%
47 Chevrolet 51 -70,7% 0,0% 0,0%
48 DR 36 157,1% 0,0% 0,0%
49 Dodge 34 -17,1% 0,0% 0,0%
50 Mahindra 13 -59,4% 0,0% 0,0%
51 Geely 3 0,0% 0,0%

Ford_S_Max-Renault_Espace-2016-October-sales-EuropeYear-to-date, Volkswagen has fallen into the red, with sales down 0,7% and losing almost a percentage point of market share, but still more than half a million units ahead of its nearest competitor Ford. The battle for 2nd place is now a 2-horse race between Ford and Renault, with the latter closing in this month but not fast enough. While the American brand is struggling with small cars but successful with large cars, the situation for the French brand is the exact opposite. Opel/Vauxhall is out of the race for the #2 spot but has a new opportunity next year with continued success of the Astra and the launch of the new generation Insignia and Meriva, plus the launch of a new crossover.

Further down the ranking, Nissan is the only other brand in the top-20 to lose volume, and Lancia has surpassed DS for 27th place, even though the Italian brand is relegated to a single market and a single model. The French luxury brand desperately needs some fresh products, preferably in the crossover segments, both for the European and the Chinese market, and if it wants to enter the North American market someday. Japanese luxury brand Infiniti has moved into the top-35 ahead of Tesla thanks to its new models Q30 and QX30.

January  – October 2016 brand ranking

  Brand YTD 2016 change 2015 rank YTD 2016 share YTD 2015 share
1 Volkswagen 1.434.959 -0,7% 1 11,3% 12,2%
2 Ford 892.864 1,9% 2 7,1% 7,4%
3 Renault 888.341 11,8% 3 7,0% 6,7%
4 Opel/Vauxhall 838.987 6,4% 4 6,6% 6,7%
5 Peugeot 729.480 3,3% 5 5,8% 6,0%
6 Audi 702.461 7,5% 6 5,6% 5,5%
7 Mercedes-Benz 700.176 13,5% 7 5,5% 5,2%
8 BMW 679.576 10,7% 8 5,4% 5,2%
9 Fiat 629.945 13,6% 9 5,0% 4,7%
10 Skoda 549.114 6,1% 10 4,3% 4,4%
11 Toyota 500.308 7,0% 12 4,0% 3,9%
12 Nissan 465.891 -1,9% 11 3,7% 4,0%
13 Citroën 465.098 0,1% 13 3,7% 3,9%
14 Hyundai 420.107 7,7% 14 3,3% 3,3%
15 Kia 372.591 13,2% 15 2,9% 2,8%
16 Dacia 343.873 10,2% 16 2,7% 2,6%
17 Seat 290.162 1,2% 17 2,3% 2,4%
18 Volvo 230.826 3,5% 18 1,8% 1,9%
19 Mazda 201.875 14,6% 19 1,6% 1,5%
20 Mini 174.384 13,3% 20 1,4% 1,3%
21 Suzuki 166.730 10,6% 21 1,3% 1,3%
22 Land Rover 142.970 24,2% 22 1,1% 1,0%
23 Honda 137.727 25,9% 24 1,1% 0,9%
24 Mitsubishi 97.757 -10,7% 23 0,8% 0,9%
25 Smart 89.312 9,5% 25 0,7% 0,7%
26 Jeep 87.520 21,5% 26 0,7% 0,6%
27 Lancia-Chrysler 58.190 10,1% 29 0,5% 0,4%
28 DS 57.660 -7,9% 27 0,5% 0,5%
29 Porsche 57.466 -4,1% 28 0,5% 0,5%
30 Jaguar 56.406 74,6% 31 0,4% 0,3%
31 Alfa Romeo 53.840 12,4% 30 0,4% 0,4%
32 Lexus 37.518 16,2% 32 0,3% 0,3%
33 Subaru 31.284 -1,2% 33 0,2% 0,3%
34 SSangYong 16.513 41,1% 34 0,1% 0,1%
35 Infiniti 11.757 154,0% 37 0,1% 0,0%
36 Tesla 11.745 5,4% 35 0,1% 0,1%
37 Maserati 6.237 15,8% 36 0,0% 0,0%
38 SAIC MG 3.564 35,8% 38 0,0% 0,0%
39 Bentley 2.980 42,7% 40 0,0% 0,0%
40 Ferrari 2.504 4,3% 39 0,0% 0,0%
41 Lada 2.464 58,6% 42 0,0% 0,0%
42 Aston Martin 1.200 -14,5% 43 0,0% 0,0%
43 Chevrolet 988 -47,0% 41 0,0% 0,0%
44 Lamborghini 847 14,2% 44 0,0% 0,0%
45 Lotus 733 0,5% 45 0,0% 0,0%
46 Rolls Royce 662 28,5% 47 0,0% 0,0%
47 Cadillac 628 40,5% 48 0,0% 0,0%
48 Dodge 514 -0,4% 46 0,0% 0,0%
49 Mahindra 390 -11,2% 49 0,0% 0,0%
50 DR 216 4,9% 51 0,0% 0,0%
51 Great Wall 119 -8,5% 52 0,0% 0,0%
52 Geely 68 0,0% 0,0%
53 Bugatti 5 -54,5% 53 0,0% 0,0%
54 Tata 4 -98,8% 50 0,0% 0,0%

Click on any model to see its annual sales from 1997-2016 and monthly sales in 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. The 4k YTD gap between Ford & Renault has been taken care of in Nov.
    Renault sold +4k more than Ford.

  2. Interesting.

    Ford has different results. The range of countries is the same. Other labels (VW, Renault) the same. But Ford lower and below Renault in YoY. Why the difference?

    • Bart Demandt says:

      Hi ToJa,
      sharply noticed!
      The difference of 1.200 sales in October is that Left-Lane.com include sales of the Ford Edge in the total, which are not supplied by our common source, but which we get directly from Ford, to get a more complete result.

      • Thx for explanation. I wonder why this sales are not visible in rankings. Maybe they are internal (dealers only)? Is such situation common at other brands when entering new model?

  3. Hello, can you publish sales by brand and country?

    For example, what percentage of Seat’s sales are in Spain?

Let me know what you think of this article. Thanks!

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