European car sales analysis November 2016 – brands

European-car-sales-graph-November_2016November 2016 car sales in Europe are back in the positive after a slight drop the month before. A total of 1.176.026 new passenger cars were registered last month, an increase of 4,7% on the same month last year. That brings the 11-month total to 13.833.784 sales, up 6,5% on the same period last year and less than 300.000 sales from the 2015 full-year score for the 30 countries that make up the EU + EFTA. In other words, 2016 is going to be the third consecutive year of growth for the European car market after hitting rock bottom with less than 12,3 millions sales in 2013. All major markets showed improving sales, with the Southern European leading the way once again: Spain (+13,5%), France (+8,5%) and Italy (+8,2%) were outperforming, while the UK (+2,9%) and Germany (+1,5%) grew slower than the rest of the market. As 12 of the smaller markets grew by double digits (let by Hungary at +42,8%), The Netherlands (-20%) and Bulgaria (-7,1%) were the only losers in November.

Aston_Martin_DB11-auto-sales-statistics-EuropeThe big winners this month are once again Renault-Nissan and Volkswagen Group, this time accompanied by BMW Group. In fact, the almost 19.000 units Renault-Nissan adds in November even put it in the top-3 of relative winners, an impressive feat for such a large manufacturer, as this list is usually dominated by the smaller players who show much larger relative swings in demand. In November, Aston Martin was the fastest growing manufacturer, thanks to the introduction of the all-new DB11, followed by Suzuki thanks to its new launches Baleno and Ignis this year. Losers in November are PSA, Geely and Mazda in absolute terms and Tesla Motors and Mitsubishi Motors in relative terms.

At brand level, Renault is the big winner with over 15.000 additional sales, followed by BMW and Mercedes-Benz, while Volvo, DS and Citroën lose the most volume. Infiniti is the fastest growing brand in Europe again, and luxury brands Rolls Royce and Maserati also more than double their volumes of last year.

November 2016 winners and losers

Manufacturer biggest volume increase Renault-Nissan 18.946   Manufacturer biggest volume lost PSA -5.043
Volkswagen Group 12.771 Geely (Volvo) -3.074
BMW Group 9.247 Mazda -1.652
Manufacturer biggest % increase Aston Martin 17,8% Manufacturer biggest % lost Tesla Motors -28,3%
Suzuki 14,6% Mitsubishi Motors -14,6%
Renault-Nissan 12,9% Geely (Volvo) -11,3%
             
Brand biggest volume increase Renault 15.383   Brand biggest volume lost Volvo -3.078
BMW 8.573 DS -2.145
Mercedes-Benz 8.055 Citroën -1.883
Brand biggest % increase Infiniti 152,0% Brand biggest % lost Chevrolet -55,6%
Rolls Royce 109,1% Dodge -44,3%
Maserati 105,2% DS -35,1%

Infiniti_Q30-auto-sales-statistics-EuropeNo more big changes in the Year-to-Date rankings this late in the year, with Renault-Nissan consolidating its position of biggest winner of the year, followed by FCA and Daimler, while only three manufacturers are in the red: Mitsubishi Motors, Fuji Heavy Industries (to be renamed to its car brand Subaru next year) and Aston Martin.

At brand level, Renault adds more than 100.000 units of volume so far this year, a figure that Mercedes-Benz is also likely to hit by next month, with Fiat also among the big winners. Mitsubishi, Volkswagen and Nissan are the big losers among the major brands, while Infiniti, Jaguar and Lada are fast growers from a much smaller base.

January – November 2016 winners and losers

Manufacturer biggest volume increase Renault-Nissan 142.342   Manufacturer biggest volume lost Mitsubishi Motors -13.215
Fiat-Chrysler Automobiles 110.712 Fuji H.I. (Subaru) -689
Daimler AG 99.471 Aston Martin -183
Manufacturer biggest % increase AvtoVAZ (Lada) 51,8% Manufacturer biggest % lost Aston Martin -12,0%
Mahindra & Mahindra 34,7% Mitsubishi Motors -11,0%
SAIC MG 33,1% Fuji H.I. (Subaru) -2,0%
             
Brand biggest volume increase Renault 109.020   Brand biggest volume lost Mitsubishi -13.215
Mercedes-Benz 91.564 Volkswagen -10.279
Fiat 80.511 Nissan -8.133
Brand biggest % increase Infiniti 153,8% Brand biggest % lost Tata -98,6%
Jaguar 73,1% Bugatti -50,0%
Lada 51,8% Chevrolet -47,3%

Mercedes_Benz-E_Class-auto-sales-statistics-EuropeBehind Volkswagen, stable on last year, Renault takes the #2 position in November thanks to a 19,5% increase, giving it a sizeable lead over its rivals Ford and Opel/Vauxhall, and all but securing the #2 position for the full year (more about this below). The #5 and #6 of October, Peugeot and Audi are both outsold by Mercedes-Benz and BMW in November, thanks to double digit year-over-year increases for the latter two. Hyundai leapfrogs Citroën and Nissan to take 12th place, also with a double digit improvement. Compared to a year ago, Seat wins 3 places, helped by a 26,6% increase thanks to the all-new Ateca crossover. The Spanish brand takes 15th place, its highest ranking since 2011, by jumping over Kia, Dacia and Volvo. Mazda is down almost 10% and loses two places to Mini and Suzuki, which reclaims the title of #3 Japanese brand in Europe for the first time since April 2015.

November 2016 brand ranking

  Brand Nov-16 Nov-15 change 2016 share 2015 share
1 Volkswagen 137.647 137.568 0,1% 11,7% 12,3%
2 Renault 94.150 78.767 19,5% 8,0% 7,0%
3 Ford 77.513 78.792 -1,6% 6,6% 7,0%
4 Opel/Vauxhall 74.211 75.306 -1,5% 6,3% 6,7%
5 Mercedes-Benz 70.615 62.560 12,9% 6,0% 5,6%
6 BMW 69.261 60.688 14,1% 5,9% 5,4%
7 Peugeot 66.239 67.254 -1,5% 5,6% 6,0%
8 Audi 60.019 58.898 1,9% 5,1% 5,2%
9 Fiat 55.902 51.025 9,6% 4,8% 4,5%
10 Skoda 54.047 50.192 7,7% 4,6% 4,5%
11 Toyota 46.449 43.895 5,8% 4,0% 3,9%
12 Hyundai 40.217 35.720 12,6% 3,4% 3,2%
13 Nissan 39.621 38.667 2,5% 3,4% 3,4%
14 Citroën 38.526 40.409 -4,7% 3,3% 3,6%
15 Seat 31.352 24.774 26,6% 2,7% 2,2%
16 Kia 31.351 29.519 6,2% 2,7% 2,6%
17 Dacia 31.286 29.323 6,7% 2,7% 2,6%
18 Volvo 24.081 27.159 -11,3% 2,0% 2,4%
19 Mini 16.069 15.431 4,1% 1,4% 1,4%
20 Suzuki 15.800 13.791 14,6% 1,3% 1,2%
21 Mazda 15.457 17.109 -9,7% 1,3% 1,5%
22 Land Rover 11.998 13.731 -12,6% 1,0% 1,2%
23 Honda 10.774 11.282 -4,5% 0,9% 1,0%
24 Mitsubishi 8.993 10.536 -14,6% 0,8% 0,9%
25 Jeep 8.180 7.405 10,5% 0,7% 0,7%
26 Smart 8.134 7.961 2,2% 0,7% 0,7%
27 Alfa Romeo 6.170 4.544 35,8% 0,5% 0,4%
28 Porsche 5.763 4.744 21,5% 0,5% 0,4%
29 Jaguar 5.730 3.574 60,3% 0,5% 0,3%
30 Lancia 4.445 4.590 -3,2% 0,4% 0,4%
31 DS 3.959 6.104 -35,1% 0,3% 0,5%
32 Lexus 3.237 3.114 3,9% 0,3% 0,3%
33 Subaru 2.791 3.086 -9,6% 0,2% 0,3%
34 SSangYong 1.294 1.338 -3,3% 0,1% 0,1%
35 Infiniti 1.071 425 152,0% 0,1% 0,0%
36 Tesla 963 1.344 -28,3% 0,1% 0,1%
37 Maserati 751 366 105,2% 0,1% 0,0%
38 Bentley 264 171 54,4% 0,0% 0,0%
39 SAIC MG 263 250 5,2% 0,0% 0,0%
40 Lada 176 185 -4,9% 0,0% 0,0%
41 Aston Martin 139 118 17,8% 0,0% 0,0%
42 Ferrari 107 159 -32,7% 0,0% 0,0%
43 Cadillac 76 53 43,4% 0,0% 0,0%
44 Rolls Royce 69 33 109,1% 0,0% 0,0%
45 Lotus 65 59 10,2% 0,0% 0,0%
46 Lamborghini 55 32 71,9% 0,0% 0,0%
47 Mahindra 38 52 -26,9% 0,0% 0,0%
48 Chevrolet 36 81 -55,6% 0,0% 0,0%
49 Dodge 34 61 -44,3% 0,0% 0,0%
50 DR 31 29 6,9% 0,0% 0,0%
51 Great Wall 4 8 0,0% 0,0%

Opel_Insignia-2017-car-sales-EuropeAs we expected, Renault reclaims the year-to-date #2 position from Ford thanks to a monster November month. The French brand is now 17.000 sales ahead of the Americans and is unlikely to give up that advantage in December. Opel/Vauxhall is stuck in 4th place for 2016, but has a product offensive on the roll for 2017, including a new Insignia and a bunch of crossovers, so Renault and Ford can expect quite a bit more competition from the GM brands next year. Also as expected, Mercedes-Benz takes 6th place from Audi to claim the luxury lead this year, and looks set to hold on to that position by the end of the year. If it does so, Mercedes will be the best selling luxury brand in Europe for the first time since losing that title in 2008 after 15 consecutive years of reign.

Porsche moves up in the YTD ranking from 29th at the end of October to 27th one month later, passing both Lancia and DS. The latter is also passed by Jaguar and has Alfa Romeo breathing down its neck. New products are long overdue for the French luxury marque.

January – November 2016 brand ranking

  Brand YTD 2016 change 2015 rank YTD 2016 share YTD 2015 share
1 Volkswagen 1.572.606 -0,6% 1 11,4% 12,2%
2 Renault 982.491 12,5% 3 7,1% 6,7%
3 Ford 965.577 1,1% 2 7,0% 7,4%
4 Opel/Vauxhall 913.198 5,7% 4 6,6% 6,7%
5 Peugeot 795.719 2,8% 5 5,8% 6,0%
6 Mercedes-Benz 770.791 13,5% 7 5,6% 5,2%
7 Audi 762.480 7,0% 6 5,5% 5,5%
8 BMW 748.837 11,0% 8 5,4% 5,2%
9 Fiat 685.847 13,3% 9 5,0% 4,7%
10 Skoda 603.161 6,3% 10 4,4% 4,4%
11 Toyota 546.757 6,9% 12 4,0% 3,9%
12 Nissan 505.512 -1,6% 11 3,7% 4,0%
13 Citroën 503.624 -0,3% 13 3,6% 3,9%
14 Hyundai 460.324 8,1% 14 3,3% 3,3%
15 Kia 403.942 12,7% 15 2,9% 2,8%
16 Dacia 375.159 9,9% 16 2,7% 2,6%
17 Seat 321.514 3,2% 17 2,3% 2,4%
18 Volvo 254.907 1,9% 18 1,8% 1,9%
19 Mazda 217.332 12,4% 19 1,6% 1,5%
20 Mini 190.453 12,5% 20 1,4% 1,3%
21 Suzuki 182.530 11,0% 21 1,3% 1,3%
22 Land Rover 154.968 20,3% 22 1,1% 1,0%
23 Honda 148.501 23,1% 23 1,1% 0,9%
24 Mitsubishi 106.750 -11,0% 24 0,8% 0,9%
25 Smart 97.446 8,8% 25 0,7% 0,7%
26 Jeep 95.700 20,4% 26 0,7% 0,6%
27 Porsche 63.229 -2,2% 28 0,5% 0,5%
28 Lancia 62.635 9,0% 29 0,5% 0,4%
29 Jaguar 62.136 73,1% 31 0,4% 0,3%
30 DS 61.619 -10,3% 27 0,4% 0,5%
31 Alfa Romeo 60.010 14,4% 30 0,4% 0,4%
32 Lexus 40.755 15,1% 32 0,3% 0,3%
33 Subaru 34.075 -2,0% 33 0,2% 0,3%
34 SSangYong 17.807 36,5% 34 0,1% 0,1%
35 Infiniti 12.828 153,8% 37 0,1% 0,0%
36 Tesla 12.708 1,7% 35 0,1% 0,1%
37 Maserati 6.988 21,5% 36 0,1% 0,0%
38 SAIC MG 3.827 33,1% 38 0,0% 0,0%
39 Bentley 3.244 43,6% 40 0,0% 0,0%
40 Lada 2.640 51,8% 42 0,0% 0,0%
41 Ferrari 2.611 2,0% 39 0,0% 0,0%
42 Aston Martin 1.339 -12,0% 43 0,0% 0,0%
43 Chevrolet 1.024 -47,3% 41 0,0% 0,0%
44 Lamborghini 902 16,5% 45 0,0% 0,0%
45 Lotus 798 1,3% 44 0,0% 0,0%
46 Rolls Royce 731 33,4% 47 0,0% 0,0%
47 Cadillac 704 40,8% 48 0,0% 0,0%
48 Dodge 548 -5,0% 46 0,0% 0,0%
49 DR 433 15,2% 50 0,0% 0,0%
50 Mahindra 428 -12,8% 49 0,0% 0,0%
51 Great Wall 123 -10,9% 52 0,0% 0,0%
52 Geely 72 0,0% 0,0%
53 Bugatti 6 -50,0% 53 0,0% 0,0%
54 Tata 5 -98,6% 51 0,0% 0,0%

Click on any model to see its annual sales from 1997-2016 and monthly sales in 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. Remarkable out-performance by Renault and Benz.

    In case of Renault, the “Laurens touch” clearly pay dividends – what a great and good looking line up!
    Remains a mystery what the Espace and Talisman could have achieved in England,

    In case of Benz, F1 and a blitz of offerings certainly will have contributed.

    Curieus to see if Infiniti can maintain its growth level in 2017.
    The Q30 & QX30 did well, but Infiniti UK sales were underwhelming in 2016 – the homebrew/chauvinist factor seems to be missing.

    .

  2. And Renault can only speed up in time!

    New Scenic is just launching, Clio FL starts to play its role, new Koleos will arrive shortly. And then… Captur FL in Genewa.

    Also Talisman in last months is showing great results (over 4k units a month), so for sure there will be increase in its sales next year.

    • Encouraging achievement:

      In 2016 the Talisman will have reached around 40k EU sales. In South Korea around 55K (!!)
      It’s been quite a while since Renault last sold 100k limo’s in one year!

      • I have doubts if Talisman will reach 40k in Europe. the first months were much slower. Next year should be around 40k-50k. Still this is good result for a model not offered in GB.

        But who knows? Maybe Renault will change mind and expand the UK offer?

      • ToJa, you are right – the Talisman will not reach 40k but 30k in 2016. Modest volume, for such an outstanding looking limo!

  3. Hello Bart. It is interesting to compare with ACEA data. Your source is has less sales for the bigger selling brands but the reverse for some smaller ones. I get the feeling your source is more accurate. It has more brands as well.

  4. Renault is on the offensive for sure.. Great result.. Deserved to pass Ford many years now, as Ford is relying too much on UK market.

    However twingo disappoints although in my eyes is the better looking A-segment with the best specs and reminding of R5 and of course more good looking than twingo 2 was on its time. If I remember correct twingo 2 had the first 2-3 years a slow start but after that it had some average to good results despite being blunt for a renault and also being 3d only. Maybe the reason is that the smart range is enough to make the platform profitable so they do not make special offers for twingo to boost sales.

    Also sadly I dont see Ford as a big player (top 3) for the next years.. The new ka is OK for south America, ecosport the same and sadly the new fiesta is way too south american for europe.. The current fiesta is a fantastic model for europe and despite its age and dependance on UK deserves its place on salescharts.. But the new model I can predict a huge drop..

    • Twingo + Smart is for the same reason as 108 + C1 + Aygo: With limited potential (volume), brands join forces to make a few euro’s profit. Sorry we’ll never know how successful a modernized Twingo I (such a cute and practical car) would have been.

  5. I hope the new C3 is a success for Citroen. The brand seems to be slowly declining in Europe every year.

    • Seems? Is! 😉 Unfortunaly. Let’s hope the C3 will do better than the current one. Even just 10% to 20% better might be satisfactory for Citroen given the increased competition, the new Polo, new Fiesta, etc.

      To add to the concerns, the Cactus – still a relatively fresh model – is no where! Sales are already in steep decline, the model seemingly too “special” for a bigger following. That’s a worrying trend, given the recent PSA brand differentation foresees a “Cactus- approach” for its future models. But if only a limited targetgroup is triggered, it will be a hard battle or Citroen (CEO Linda Jackson) to grow the brand.

  6. I’m wondering whether AR Giulia will pick up in sales or not. Is 2k per month all it can do?

    • Alfa is a failure like all Italian automobile industry even with the giulia on sale for six months it remains behind a brand like DS with its three old models.

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