European car sales analysis Full Year 2016 – brands

European-car-sales-graph-2016Passenger car sales in Europe rose for the third consecutive year in 2016, and its 6,2% increase put the total for the year just above 15 million units for the first time since pre-crisis 2007. Growth for the past 3 years has totaled 22,2%, or 2,73 million additional sales. That means the market has now officially (and finally) recovered, 8 years after the first big hit that shook up the industry. However, there’s still room to grow, because even though the US market appears to be at its peak, the European market (EU + EFTA) still has 7,7% to go before hitting its all-time record of 16,16 million sales it hit in 2004. But first, let’s get back to 2016 and see how individual countries have performed: The growth was largely sustained across the region but weighted towards the South, which had the most to catch up to begin with. Italy (+15,8%) and Spain (+10,9%) showed the biggest gains of the major markets, followed by France (+5,1%), Germany (+4,5%) and the UK (+2,3%). Among smaller markets, Iceland (+31,7%), Hungary (+25,1%) and tiny Cyprus (+22,2%) were the most dynamic, while only 2 out of the 30 markets lost volume: The Netherlands at -14,7% and Switzerland at -2%.

Winners and losers of 2016

Renault-Talisman-auto-sales-statistics-EuropeAmong manufacturers, it shouldn’t come as a surprise to our regular readers that Renault-Nissan added the most volume, followed by FCA Fiat-Chrysler and Daimler AG. On the other end of the scale, Mitsubishi Motors lost the most volume of all manufacturers at. Through November, only 2 other manufacturers lost sales, but in the last month of the year PSA Peugeot-Citroën and Geely with its Volvo brand dipped in the red as well. In terms of relative growth, AvtoVAZ with its Lada brand, SAIC MG and Mahindra & Mahindra with its SsangYong brand were the fastest growing manufacturers, while Mitsubishi Motors, Aston Martin and Fuji Heavy Industries with its Subaru brand were the fastest shrinking manufacturers. Aston Martin will recover in 2017 thanks to the DB11, and Mitsubishi has a couple of new (plug-in) crossovers in the pipeline, but one needs to wonder if Subaru has a sustainable business plan in Europe at less than 40.000 annual sales.

Bentley_Bentayga-auto-sales-statistics-EuropeLooking at brand level Renault, Mercedes-Benz and Fiat are the big winners, the first two adding over 100.000 sales each. Mitsubishi, Volkswagen and DS are the big losers, the first two losing over 10.000 sales each. Infiniti is the fastest growing brand in Europe, but the Japanese brand had aimed much higher with the launch of its UK-built compact cars Q30 and QX30, so I’m doubtful the champagne has been uncorked there. Jaguar and Bentley are also among the fastest growing brands, both helped by the introduction of their first-ever SUV. Tata appears to have withdrawn sales in Europe, just like Chevrolet has done, and Bugatti sales, which are not even counted in the dozens, fluctuated because of the changeover from the Veyron to the all-new Chiron.

Manufacturer biggest volume increase Renault-Nissan 161.528   Manufacturer biggest volume lost Mitsubishi Motors -16.767
Fiat-Chrysler Automobiles 120.907 PSA -3.299
Daimler AG 110.768 Geely (Volvo) -2.012
Manufacturer biggest % increase AvtoVAZ (Lada) 48,4% Manufacturer biggest % lost Mitsubishi Motors -12,6%
SAIC MG 32,8% Aston Martin -7,1%
Mahindra & Mahindra 32,0% Fuji H.I. (Subaru) -2,3%
             
Brand biggest volume increase Renault 123.920   Brand biggest volume lost Mitsubishi -16.767
Mercedes-Benz 101.094 Volkswagen -10.998
Fiat 87.410 DS -9.707
Brand biggest % increase Infiniti 154,0% Brand biggest % lost Tata -98,6%
Jaguar 70,5% Bugatti -41,7%
Bentley 48,6% Chevrolet -37,5%

 

Manufacturer ranking

Other notable movements among manufacturers are BMW Group closing in on Ford Motor Company for 4th place, FCA moving ahead of General Motors into 6th place and Daimler AG passing Hyundai-Kia, which has enjoyed steady growth instead of extreme fluctuations. Despite double digit growth, Mazda has been outsold by Tata Motors’ Jaguar-Land Rover, the fastest growing manufacturer in the top-15. Honda has moved past Mitsubishi Motors to enter that top-15 with an impressive 21,5% growth, while surging SsangYong (under ownership of India’s Mahindra & Mahindra) has distanced Tesla Motors which was virtually stable.

  Group 2016 2015 change
1 Volkswagen Group 3.602.978 3.499.509 3,0%
2 Renault-Nissan 2.067.776 1.906.248 8,5%
3 PSA 1.467.414 1.470.713 -0,2%
4 Ford Motor Co. 1.041.435 1.039.135 0,2%
5 BMW Group 1.026.019 931.556 10,1%
6 Fiat-Chrysler Automobiles 989.504 868.597 13,9%
7 General Motors 987.288 937.908 5,3%
8 Daimler AG 945.723 834.955 13,3%
9 Hyundai-Kia 929.331 849.214 9,4%
10 Toyota Motor 639.827 595.763 7,4%
11 Geely (Volvo) 282.555 284.567 -0,7%
12 Tata Motors 233.916 180.300 29,7%
13 Mazda 233.354 209.290 11,5%
14 Suzuki 198.508 177.686 11,7%
15 Honda 158.983 130.808 21,5%
16 Mitsubishi Motors 116.208 132.975 -12,6%
17 Fuji H.I. (Subaru) 37.189 38.046 -2,3%
18 Mahindra & Mahindra 19.552 14.807 32,0%
19 Tesla Motors 15.451 15.231 1,4%
20 SAIC MG 4.194 3.158 32,8%
21 AvtoVAZ (Lada) 2.794 1.883 48,4%
22 Aston Martin 1.508 1.623 -7,1%
23 DRB-Hicom (Lotus) 874 828 5,6%

Brand ranking

Mercedes_Benz_GLC_Coupe-auto-sales-statistics-EuropeIn the brand ranking, Volkswagen lost 0,7 percentage points of market share but remains the distant leader, while Renault gains 0,4 percentage points to top 1 million sales for the first time since 2007 and move into 2nd place ahead of Ford. GM’s Opel/Vauxhall is also closing in on its American rival, while Peugeot barely holds on to its 5th place. Thanks to double digit growth (the fastest growing brand in the top-20), Mercedes-Benz is the new luxury leader for the first time since 2008. It beats Audi by a fair margin, and BMW is close behind in third place. For 2017, BMW has a new 5-Series while Audi has the still very fresh A4, Q2 and Q5 and will update its A6 halfway through the year, so expect the former to remain in third place for yet another year. Fiat and Skoda complete the top-10 while Toyota distances Nissan to remain the best selling Asian brand in Europe. Further down the ranking we see Jaguar closing in on Porsche wile leapfrogging Lancia, Alfa Romeo and DS. The latter drops 4 places and is now out of the top-30 thanks to a 12,9% loss in 2016.

  Brand 2016 2015 change 2015 rank
1 Volkswagen 1.704.547 1.715.545 -0,6% 1
2 Renault 1.094.374 970.454 12,8% 3
3 Ford 1.041.431 1.039.129 0,2% 2
4 Opel/Vauxhall 984.769 934.396 5,4% 4
5 Peugeot 860.911 849.857 1,3% 5
6 Mercedes-Benz 839.412 738.318 13,7% 8
7 Audi 820.151 763.308 7,4% 6
8 BMW 816.888 743.481 9,9% 7
9 Fiat 740.622 653.212 13,4% 9
10 Skoda 654.562 612.579 6,9% 10
11 Toyota 595.539 556.494 7,0% 11
12 Nissan 547.343 554.046 -1,2% 12
13 Citroën 541.047 545.693 -0,9% 13
14 Hyundai 498.386 466.167 6,9% 14
15 Kia 430.945 383.047 12,5% 15
16 Dacia 412.284 376.324 9,6% 16
17 Seat 348.138 336.560 3,4% 17
18 Volvo 282.482 284.567 -0,7% 18
19 Mazda 233.354 209.290 11,5% 19
20 Mini 208.318 187.489 11,1% 20
21 Suzuki 198.508 177.686 11,7% 21
22 Land Rover 166.777 140.564 18,6% 22
23 Honda 158.983 130.808 21,5% 24
24 Mitsubishi 116.208 132.975 -12,6% 23
25 Smart 106.311 96.637 10,0% 25
26 Jeep 103.897 86.803 19,7% 26
27 Porsche 69.119 68.270 1,2% 28
28 Jaguar 67.134 39.383 70,5% 31
29 Lancia-Chrysler 67.104 61.865 8,5% 29
30 Alfa Romeo 66.155 56.688 16,7% 30
31 DS 65.456 75.163 -12,9% 27
32 Lexus 44.287 39.261 12,8% 32
33 Subaru 37.189 38.046 -2,3% 33
34 SSangYong 19.082 14.264 33,8% 35
35 Tesla 15.451 15.231 1,4% 34
36 Infiniti 13.775 5.424 154,0% 37
37 Maserati 7.904 6.067 30,3% 36
38 SAIC MG 4.194 3.158 32,8% 38
39 Bentley 3.595 2.419 48,6% 40
40 Lada 2.794 1.883 48,4% 41
41 Ferrari 2.701 2.648 2,0% 39
42 Aston Martin 1.508 1.623 -7,1% 43
43 Chevrolet 1.079 1.727 -37,5% 42
44 Lamborghini 941 791 19,0% 45
45 Lotus 874 828 5,6% 44
46 Rolls Royce 813 586 38,7% 47
47 Cadillac 761 584 30,3% 48
48 Dodge 620 742 -16,4% 46
49 DR 476 421 13,1% 50
50 Mahindra 470 543 -13,4% 49
51 Great Wall 125 156 -19,9% 52
52 Geely 73 0
53 Bugatti 7 12 -41,7% 53
54 Tata 5 353 -98,6% 51

 

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom.

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. Martin C says:

    So in less than six months, VW managed to gain 3% and Peugeot managed to lose almost 1%. At the Peugeot 6 month salesannouncement, they announced a very high demand and increasing sales figures (July 2016).

  2. Hello Bart, Just to clarify, which nations are covered by this list?

  3. EU + Efta countries (cf the article)

    Thanks Bart for these figures and the unusual ranking by parent companies.
    Why not including Avtovaz and Mitsubishi within Renault-Nissan ?

    Thanks!

    • Yes, I was also asking myself the same question… Seems fair.

      • Bart Demandt says:

        Hi d3ns and Clem,

        fair point. I’ll merge those together from 2017 onwards.
        AvtoVAZ is more than 50% owned by Renault-Nissan and Mitsubishi just 34%, but the latter is consolidated within the Group anyway because it’s the majority shareholder.

    • The reason I asked is ACEA give out EU +EFTA data and for example their VW figure is 16,000 units higher than this list. Either they have some difference in nations or the source uses a differing way to interpret the stats.

      • Bart Demandt says:

        Hi RayCee,

        This list includes Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland.
        The ACEA data also includes Bulgaria and Croatia, which explains the difference in data. Russia and Turkey are excluded from both datasets.

  4. Thank you Bart for the clarification.

Let me know what you think of this article. Thanks!

*