European car sales analysis February 2016 – brands

Car-sales-Europe-January-2016-Fiat-Alfa_Romeo-Lancia-Jeep-dealershipCar sales in Europe continue their double digit growth in February, after a short interruption in January. Sales are up 13% to 1.077.352, the best February score since 2008 and the 30th consecutive month of growth for the European car market as it continues to slowly recover from the severe crisis. As in January, the gains are across almost all of Europe, with only Greece (-32,4%) and The Netherlands (-15%) contracting. The latter is due to a change in taxation of fuel efficient vehicles, which artificially boosted registrations in December, so the Dutch market should normalize as the year proceeds. The big winner is again Italy (+27,3%), once again larger than France (+13%) and now even the #2 market behind Germany (+12%) as the UK (+8.4%) traditionally has a weak first two months of the year as customers await the bi-annual license plate change in March, which usually pushes the UK to the #1 spot that month.

The love is also spread across all manufacturers, as all show growth in February, and the biggest volume loss at brand level is just 1.200 sales. As Italy is boosted, it’s not hard to guess which manufacturer is benefiting the most from this growth: FCA is the biggest winner, as it was in January, followed by Volkswagen Group and PSA Peugeot-Citroën. Skoda and especially Audi are boosting the VW Group, as Volkswagen and Seat are among the losers, albeit with small figures. In terms of relative growth, Lotus owner DRB-Hicom once again shoots up, followed by Mahindra&Mahindra thanks to their SsangYong brand, and Lada as its renewed distribution in Germany and Hungary marks the official starting point of a new mission to conquer Europe.

On brand level, Fiat adds the most volume, ahead of Opel/Vauxhall and Ford, while Mini is the biggest loser. The Countryman and Paceman are getting old, while the brand enjoyed a strong start of last year as the new generation hardtop had been launched. The new Clubman should help the brand stabilize in coming months. Jaguar and Infiniti are among the fastest growing brands, thanks to expansion of their portfolios. Tata has all but stopped sales in Europe, even though they had a booth at the Geneva Auto Show last month. Chevrolet is selling off the last remaining stock models, and will continue only with the Corvette and Camaro, the latter was the #3 best selling model in Europe last month.

February winners and losers

Manufacturer biggest volume increase Fiat-Chrysler Automobiles 15.297 Manufacturer biggest volume lost
Volkswagen Group 13.816
PSA 13.368
Manufacturer biggest % increase DRB-Hicom (Lotus) 177,4% Manufacturer biggest % lost
Mahindra & Mahindra 95,9%
AvtoVAZ (Lada) 88,9%
Brand biggest volume increase Fiat 12.239 Brand biggest volume lost Mini -1.222
Opel/Vauxhall 10.814 Seat -751
Ford 10.067 Volkswagen -334
Brand biggest % increase Lotus 177,4% Brand biggest % lost Tata -95,2%
Jaguar 173,3% Chevrolet -39,9%
Infiniti 105,1% Great Wall -27,3%

 

MG3-record-auto-sales-MG-UK-EuropeYear-to-date sales are up 9,4% to 2.163.930 units and here too FCA leads the winners category, ahead of General Motors and PSA, while Mitsubishi Motors is the only manufacturer to lose sales. Considering it was back in the black in February, that shouldn’t last too long. SAIC MG is the fastest growing manufacturer and the second fastest brand, only outgrown by Jaguar. Opel/Vauxhall has added the most volume of all brands, just ahead of Fiat, while Ford is not far behind. Volkswagen is the biggest loser, together with Seat and Mini, like in February but in a different order.

YTD winners and losers

Manufacturer biggest volume increase Fiat-Chrysler Automobiles 24.062 Manufacturer biggest volume lost Mitsubishi Motors -1.344
General Motors 18.379
PSA 18.181
Manufacturer biggest % increase SAIC MG 110,1% Manufacturer biggest % lost Mitsubishi Motors -6,8%
DRB-Hicom (Lotus) 86,8%
Mahindra & Mahindra 79,8%
Brand biggest volume increase Opel/Vauxhall 18.560 Brand biggest volume lost Volkswagen -7.772
Fiat 18.523 Mini -3.192
Ford 17.653 Seat -2.868
Brand biggest % increase Jaguar 166,7% Brand biggest % lost Tata -97,6%
SAIC MG 110,1% Chevrolet -47,7%
Lotus 86,8% DR Motor -35,6%

Volkswagen_Touran-auto-sales-statistics-EuropeVolkswagen is the only brand in the top-15 to lose volume, albeit just a little. Renault holds on to the #2 spot it also held this month last year, helped by Ford’s weak performance as the UK market is traditionally slow in February. Expect Ford to be firmly in 2nd place next month, and Opel/Vauxhall in 3rd place thanks to the UK-only latter brand. The GM pair is outsold by Peugeot this month despite growing 18,2%. In 6th place we find Fiat, the big winner in the top-15 with over a quarter more sales than last year. Audi, BMW and Mercedes-Benz stay close to each other, and just like in China Mercedes is closing in on its rivals.

Toyota takes some distance from Nissan, and so does Dacia with Seat. Mazda overtakes Suzuki and Honda isn’t far behind, having overtaken Mini and Mitsubishi. Land Rover is the fastest growing brand in the top-30, selling almost as many units as Mini and clearly outselling Jeep, despite continued growth from the American brand.

February 2016 brand ranking

Brand February 2016 February 2015 change
1 Volkswagen 118.215 118.549 -0,3%
2 Renault 76.452 69.320 10,3%
3 Ford 73.111 63.044 16,0%
4 Peugeot 70.482 61.820 14,0%
5 Opel/Vauxhall 70.214 59.400 18,2%
6 Fiat 60.370 48.131 25,4%
7 Audi 57.650 49.510 16,4%
8 BMW 55.350 48.246 14,7%
9 Mercedes-Benz 54.417 45.075 20,7%
10 Skoda 49.478 42.966 15,2%
11 Citroën 44.902 40.518 10,8%
12 Toyota 44.352 40.084 10,6%
13 Nissan 40.053 39.056 2,6%
14 Hyundai 34.694 30.678 13,1%
15 Kia 32.322 28.191 14,7%
16 Dacia 29.236 26.291 11,2%
17 Seat 25.263 26.014 -2,9%
18 Volvo 20.516 16.821 22,0%
19 Mazda 17.437 11.976 45,6%
20 Suzuki 12.596 12.232 3,0%
21 Honda 11.665 7.730 50,9%
22 Mini 9.470 10.692 -11,4%
23 Land Rover 9.444 5.954 58,6%
24 Mitsubishi 9.263 8.725 6,2%
25 Smart 8.552 7.183 19,1%
26 Jeep 7.830 6.267 24,9%
27 Lancia-Chrysler 6.894 5.930 16,3%
28 DS 5.219 4.897 6,6%
29 Alfa Romeo 5.067 4.696 7,9%
30 Porsche 4.442 4.252 4,5%
31 Subaru 2.823 2.521 12,0%
32 Lexus 2.422 1.874 29,2%
33 Jaguar 2.394 876 173,3%
34 SSangYong 1.380 689 100,3%
35 Infiniti 566 276 105,1%
36 Tesla 494 493 0,2%
37 Maserati 372 333 11,7%
38 Lada 238 126 88,9%
39 Ferrari 187 110 70,0%
40 Bentley 150 97 54,6%
41 Chevrolet 113 188 -39,9%
42 SAIC MG 103 63 63,5%
43 Lotus 86 31 177,4%
44 Cadillac 75 42 78,6%
45 Aston Martin 63 53 18,9%
46 Mahindra 54 43 25,6%
47 Lamborghini 49 56 -12,5%
48 Dodge 43 28 53,6%
49 Rolls Royce 23 24 -4,2%
50 DR Motor 17 21 -19,0%
51 Great Wall 8 11 -27,3%
52 Tata 1 21 -95,2%

 

Year-to-date VW loses almost 1,5 percentage point of market share, while Renault reclaims its spot ahead of Opel/Vauxhall, although the GM brands will strike back in March on expected strong UK volume. Fiat has leapfrogged both Mercedes-Benz and BMW in February, moving up to #7, vs. 9th place both February 2015 and last January. Skoda knocks down Toyota to claim a top-10 position, while Citroën consolidates its position above Nissan, and so does Kia with Dacia. Volvo moves back ahead of Mazda, while Honda outsells Land Rover.

Year to date brand ranking

Brand 2016 sales 2015 sales change rank 2016 Market share 2015 Market share
1 Volkswagen 243.325 251.097 -3,1% 1 11,3% 12,7%
2 Ford 151.296 133.643 13,2% 3 7,0% 6,8%
3 Renault 144.860 135.464 6,9% 2 6,7% 6,9%
4 Opel/Vauxhall 141.298 122.738 15,1% 5 6,5% 6,2%
5 Peugeot 136.376 125.235 8,9% 4 6,3% 6,3%
6 Audi 120.183 103.986 15,6% 6 5,6% 5,3%
7 Fiat 114.134 95.611 19,4% 9 5,3% 4,8%
8 Mercedes-Benz 111.062 97.317 14,1% 8 5,1% 4,9%
9 BMW 109.341 99.689 9,7% 7 5,1% 5,0%
10 Skoda 96.461 86.946 10,9% 11 4,5% 4,4%
11 Toyota 93.205 87.343 6,7% 10 4,3% 4,4%
12 Citroën 87.782 81.180 8,1% 13 4,1% 4,1%
13 Nissan 82.362 83.125 -0,9% 12 3,8% 4,2%
14 Hyundai 70.817 63.604 11,3% 14 3,3% 3,2%
15 Kia 64.786 57.264 13,1% 16 3,0% 2,9%
16 Dacia 60.774 57.374 5,9% 15 2,8% 2,9%
17 Seat 47.977 50.845 -5,6% 17 2,2% 2,6%
18 Volvo 39.535 35.513 11,3% 18 1,8% 1,8%
19 Mazda 37.146 26.362 40,9% 19 1,7% 1,3%
20 Suzuki 26.585 23.696 12,2% 20 1,2% 1,2%
21 Honda 24.393 16.422 48,5% 24 1,1% 0,8%
22 Land Rover 22.383 16.726 33,8% 23 1,0% 0,8%
23 Mini 18.727 21.919 -14,6% 21 0,9% 1,1%
24 Mitsubishi 18.285 19.629 -6,8% 22 0,8% 1,0%
25 Jeep 15.624 12.125 28,9% 26 0,7% 0,6%
26 Smart 15.613 13.786 13,3% 25 0,7% 0,7%
27 Lancia-Chrysler 12.580 11.549 8,9% 27 0,6% 0,6%
28 DS 10.822 10.384 4,2% 28 0,5% 0,5%
29 Alfa Romeo 9.627 8.750 10,0% 30 0,4% 0,4%
30 Porsche 9.268 9.467 -2,1% 29 0,4% 0,5%
31 Jaguar 6.321 2.370 166,7% 33 0,3% 0,1%
32 Lexus 5.943 5.187 14,6% 31 0,3% 0,3%
33 Subaru 5.329 4.637 14,9% 32 0,2% 0,2%
34 SSangYong 2.578 1.402 83,9% 34 0,1% 0,1%
35 Tesla 1.107 915 21,0% 35 0,1% 0,0%
36 Infiniti 1.105 635 74,0% 37 0,1% 0,0%
37 Maserati 811 808 0,4% 36 0,0% 0,0%
38 SAIC MG 416 198 110,1% 42 0,0% 0,0%
39 Lada 401 270 48,5% 41 0,0% 0,0%
40 Ferrari 375 296 26,7% 39 0,0% 0,0%
41 Bentley 355 287 23,7% 40 0,0% 0,0%
42 Chevrolet 220 421 -47,7% 38 0,0% 0,0%
43 Aston Martin 176 140 25,7% 43 0,0% 0,0%
44 Lotus 127 68 86,8% 47 0,0% 0,0%
45 Cadillac 124 85 45,9% 46 0,0% 0,0%
46 Mahindra 107 91 17,6% 45 0,0% 0,0%
47 Lamborghini 97 121 -19,8% 44 0,0% 0,0%
48 Rolls Royce 74 68 8,8% 48 0,0% 0,0%
49 Dodge 63 55 14,5% 50 0,0% 0,0%
50 DR 38 59 -35,6% 49 0,0% 0,0%
51 Great Wall 20 19 5,3% 52 0,0% 0,0%
52 Tata 1 42 -97,6% 51 0,0% 0,0%

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. charles says:

    AWESOME TO SEE FCA ALFA MASERATI JEEP FERRARI FIAT AND ALL THE FCA BRANDS DOING WELL.

  2. David walter-davies says:

    Absolutely fascinating..Jaguar on a roll . Dacia so strong even with stagnant line up.

  3. Losange says:

    All the brands within the top ten show positive figures except VW. Clear sign of the scandal’s aftermath. And this is with the use of incentives. Audi is a different story. This so-called ‘premium’ brand still profits from a wider range of small cars.

    Mini surprises me. With two relatively new hatchbacks and the complete new Clubman they should’ve been able to grow, but they didn’t. In this respect, Smart does a better job with only two models.

    • Hi, I see another problems for VAG. Since borders were open the most imported cars to countries like : Poland , Lithuania and further Russia were from Germany. Just to Poland was imported about several hundred used cars each year (in 2008 was maximum at 1,1 mln, in 2015 was minimum 600 thousands ). I saw stats that about 40-50% was from Germany, with top imported models as: Passat, Golf and A4. But old used car need to be easy and cheap to repair . Times with gasoline 16 v engines and immortal 1,9 TDI were gone for VAG. New 2,0 TDI and gasoline TFSI engines are well known as prone to make high costs problems. More highly promoted DSG gear shifts are not so long-lived as former. So when cost of repair are close to whole car value many will think twice 😛
      Say it again, German market for over the dozen years was powered by export used cars abroad (and 2009 y goverment programme for new car when junking old car) which seems to fade year by year.
      IMHO it is going to worse time for whole Germany market and VAG would be the in the worst place.
      At the end a joke 🙂 In Poland we sometimes call on VW a Wieśvagen which means villagevagen cause Passat B5 and Golf III-IV are the most popular there ( about 50-70 % of all cars, really ) .

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