European-car-sales-graph-August_2016

European car sales analysis August 2016 – brands

European-car-sales-graph-August_2016The European car market started the second half of 2016 on a negative note when a 34-month winning streak came to an abrupt end in July, but we’re back into positive territory in August. This is traditionally the weakest month of the year in volume terms because of the summer holidays, but sales increased 8,2% on the year before, to 842.696 vehicles. Among the major markets, the Southern European countries led the way again, with Italy (+20,1%) and Spain (+14,6%) showing double digit growth, compared to single digits for Germany (+8,3%), France (+6,7%) and the UK (+3,3%), the latter despite fears that Brexit may cause sales to fall in the second half of the year. The year-to-date figure is pulled up by the strong result in August, we’re now at +7,4% to just over 10 million sales, with only Switzerland and The Netherlands in the red.

Volkswagen Group took a big hit in July but recovers in August, adding the most volume of any manufacturer, followed by Renault-Nissan and Daimler AG, while Geely (Volvo) loses the most volume during the changeover from the successful V70 to the new S90/V90. Mitsubishi Motors, Fuji Heavy Industries (Subaru) and Aston Martin are the only other manufacturers to lose volume in August.Mercedes_Benz-GLC-auto-sales-statistics-EuropeAt brand level, Mercedes-Benz is the big volume winner this month, adding more units than Volkswagen, Ford and Opel/Vauxhall combined, and placing itself in 4th place in the brands ranking ahead of Renault, traditionally weak in August. This is the first time ever that Mercedes-Benz outsells Renault in Europe and the first time the brand takes a top-4 spot in the brands ranking, so by all means an impressive performance and yet another indicator that mainstream brands are in trouble as luxury and low-cost brands gain share. This is further underscored by the fact that Dacia and Fiat also show impressive volume gains in August, while Infiniti, Lotus and Maserati are the fastest growing brands this month.

On the losing side we find Volvo, Mitsubishi and DS as the big volume losers, while Dodge, Chevrolet and yet again DS lose the most in relative terms. Keep in mind Dodge isn’t even officially sold in Europe and its grey-market importers concentrate mostly on Ram pick-up trucks, which are commercial vehicles and therefore not included in these figures.

August winners and losers

Manufacturer biggest volume increase Volkswagen Group 12.205 Manufacturer biggest volume lost Geely (Volvo) -1.810
Renault-Nissan 10.251 Mitsubishi Motors -674
Daimler AG 8.436 Fuji H.I. (Subaru) -140
Manufacturer biggest % increase DRB-Hicom (Lotus) 176,5% Manufacturer biggest % lost Aston Martin -14,8%
SAIC MG 130,2% Geely (Volvo) -13,8%
Mahindra & Mahindra 47,4% Mitsubishi Motors -9,1%
Brand biggest volume increase Mercedes-Benz 8.602 Brand biggest volume lost Volvo -1.837
Dacia 7.351 Mitsubishi -674
Fiat 6.024 DS -473
Brand biggest % increase Infiniti 310,4% Brand biggest % lost Dodge -63,9%
Lotus 176,5% Chevrolet -60,0%
Maserati 152,8% DS -15,3%

 

Lotus-auto-sales-statistics-EuropeNot a lot of changes in the year-to-date tables, with Renault-Nissan, FCA and Daimler AG still the big winners in volume terms and so are their brands Renault, Fiat and Mercedes-Benz, while Mitsubishi Motors, Tesla Motors and Aston Martin as the only manufacturers to lose volume. As we’ve grown used to, Lotus swings from big loser to big winner from one month to the other and its August score was so impressive that it turns from one of the biggest relative losers in the first 7 months into positive territory just one month later. Its horrible score in July propelled the VW brand to the biggest volume loser of the first 7 months, but it recovers in August to cut its loss almost in half. As a result, Mitsubishi and Nissan have now lost more volume in 2016 after both these brands showed impressive gains last year.

January – August 2016 winners and losers

Manufacturer biggest volume increase Renault-Nissan 107.419 Manufacturer biggest volume lost Mitsubishi Motors -8.738
Fiat-Chrysler Automobiles 89.981 Tesla Motors -1.334
Daimler AG 70.671 Aston Martin -119
Manufacturer biggest % increase AvtoVAZ (Lada) 73,0% Manufacturer biggest % lost Tesla Motors -14,5%
Mahindra & Mahindra 50,7% Aston Martin -11,1%
Tata Motors 33,9% Mitsubishi Motors -10,0%
Brand biggest volume increase Renault 79.739 Brand biggest volume lost Mitsubishi -8.738
Fiat 70.086 Nissan -6.912
Mercedes-Benz 64.128 Volkswagen -5.013
Brand biggest % increase Infiniti 168,5% Brand biggest % lost Tata -97,6%
Jaguar 82,7% Bugatti -72,7%
Lada 73,0% Chevrolet -43,4%

 

Mercedes_Benz-E_Class-auto-sales-statistics-EuropeAs mentioned above, the big event in the brands ranking is the first-ever #4 spot for Mercedes-Benz, as Renault is kicked down to fifth place, its lowest ranking since May 2013 when it was outsold by Audi. Remember the French brand had two blockbuster months in May and June, when it was firmly in 2nd place? Well, don’t read too much in this fifth place, as it’s only 5.000 units behind the #2 of this month, Ford. That’s how close it was in August. BMW is not far behind its rival Audi in 7th and 6th place respectively, as for the second month running both outsell Peugeot, another victim of the slow summer period in especially Southern Europe. This also naturally affects Fiat, kicked out of the top-10 by Toyota.

For only the third time ever, after August 2013 and August 2014, Dacia outsells Nissan as the Japanese brand is down into #16, a record low ranking which it also hit exactly 3 years ago. Volvo is down into #20, its lowest ranking in six years, and Jeep outsells Land Rover for only the third time in the past 18 months (it also managed this in February and August 2015) and possibly forever.

August 2016 brand ranking

Brand August 2016 August 2015 change 2016 share 2015 share
1 Volkswagen 105.843 101.141 4,6% 12,6% 13,0%
2 Ford 56.879 55.581 2,3% 6,8% 7,1%
3 Opel/Vauxhall 54.283 51.874 4,6% 6,5% 6,7%
4 Mercedes-Benz 52.839 44.237 19,4% 6,3% 5,7%
5 Renault 51.813 49.970 3,7% 6,2% 6,4%
6 Audi 46.617 44.110 5,7% 5,5% 5,7%
7 BMW 45.473 44.849 1,4% 5,4% 5,8%
8 Peugeot 44.844 42.091 6,5% 5,3% 5,4%
9 Skoda 41.084 40.232 2,1% 4,9% 5,2%
10 Toyota 36.305 31.564 15,0% 4,3% 4,1%
11 Fiat 34.762 28.738 21,0% 4,1% 3,7%
12 Hyundai 30.190 27.780 8,7% 3,6% 3,6%
13 Citroën 28.931 29.050 -0,4% 3,4% 3,7%
14 Kia 28.496 23.475 21,4% 3,4% 3,0%
15 Dacia 27.760 20.409 36,0% 3,3% 2,6%
16 Nissan 25.517 25.382 0,5% 3,0% 3,3%
17 Seat 22.393 18.751 19,4% 2,7% 2,4%
18 Mazda 14.566 14.495 0,5% 1,7% 1,9%
19 Suzuki 12.930 11.381 13,6% 1,5% 1,5%
20 Volvo 11.237 13.074 -14,1% 1,3% 1,7%
21 Mini 9.816 8.573 14,5% 1,2% 1,1%
22 Honda 8.373 6.518 28,5% 1,0% 0,8%
23 Mitsubishi 6.768 7.442 -9,1% 0,8% 1,0%
24 Jeep 6.253 4.777 30,9% 0,7% 0,6%
25 Land Rover 6.123 4.184 46,3% 0,7% 0,5%
26 Smart 4.845 5.011 -3,3% 0,6% 0,6%
27 Porsche 4.326 3.896 11,0% 0,5% 0,5%
28 Alfa Romeo 3.312 2.811 17,8% 0,4% 0,4%
29 Jaguar 3.168 2.302 37,6% 0,4% 0,3%
30 DS 2.624 3.097 -15,3% 0,3% 0,4%
31 Lexus 2.531 2.016 25,5% 0,3% 0,3%
32 Lancia-Chrysler 2.524 2.875 -12,2% 0,3% 0,4%
33 Subaru 2.487 2.627 -5,3% 0,3% 0,3%
34 SSangYong 1.301 876 48,5% 0,2% 0,1%
35 Infiniti 1.219 297 310,4% 0,1% 0,0%
36 Tesla 1.136 1.041 9,1% 0,1% 0,1%
37 Maserati 594 235 152,8% 0,1% 0,0%
38 Bentley 203 135 50,4% 0,0% 0,0%
39 Lada 165 116 42,2% 0,0% 0,0%
40 Ferrari 145 156 -7,1% 0,0% 0,0%
41 Lotus 141 51 176,5% 0,0% 0,0%
42 SAIC MG 99 43 130,2% 0,0% 0,0%
43 Cadillac 84 50 68,0% 0,0% 0,0%
44 Chevrolet 76 190 -60,0% 0,0% 0,0%
45 Lamborghini 74 69 7,2% 0,0% 0,0%
46 Great Wall 59 55 7,3% 0,0% 0,0%
47 Rolls Royce 56 24 133,3% 0,0% 0,0%
48 Aston Martin 46 54 -14,8% 0,0% 0,0%
49 Mahindra 30 27 11,1% 0,0% 0,0%
50 Geely 27 0 0,0% 0,0%
51 Dodge 22 61 -63,9% 0,0% 0,0%
52 DR 13 14 -7,1% 0,0% 0,0%

 

Ford_S_Max-2016-auto-sales-statistics-EuropeDespite being down in 5th place this month, Renault holds on to its #2 spot year-to-date, but will lose that position next month as Ford will outsell its French rival by more than double the current gap of 10.000 vehicles in September. This is a result of the twice-annual license plate change in the UK, which makes March and September the biggest two months of the year in that market. This naturally benefits brands that are relatively strong across the Channel, which includes Ford, Vauxhall, Nissan and to a lesser degree the German luxury brands. What will be interesting to see if Renault can fight back to the 2nd place by year-end. It will be tight, as Ford outsold its French rival by 20.000 units in the last 4 months of 2015, and the current gap is just half of that. On the other hand, Renault has a lot more momentum this year and has a much fresher line-up than its American rival.

Thanks to its impressive August performance, Mercedes-Benz closes in on Audi for the title of best selling luxury brand in Europe, and that race will be tight as well, as Mercedes outsold Audi by 10.000 units in the last 4 months of 2015 and the current gap is just 12.500 units.

The only ranking change in August is Mini overtaking Land Rover for 21st place in the year-to-date brands ranking.

January – August 2016 brand ranking

Brand YTD 2016 YTD 2015 change 2015 rank YTD 2016 share YTD 2015 share
1 Volkswagen 1.143.927 1.148.940 -0,4% 1 11,4% 12,3%
2 Renault 714.936 635.197 12,6% 3 7,1% 6,8%
3 Ford 704.286 685.125 2,8% 2 7,0% 7,4%
4 Opel/Vauxhall 666.840 621.584 7,3% 4 6,7% 6,7%
5 Peugeot 585.725 559.066 4,8% 5 5,9% 6,0%
6 Audi 554.773 513.000 8,1% 6 5,5% 5,5%
7 Mercedes-Benz 542.497 478.369 13,4% 7 5,4% 5,1%
8 BMW 527.641 473.208 11,5% 8 5,3% 5,1%
9 Fiat 507.675 437.589 16,0% 9 5,1% 4,7%
10 Skoda 435.326 411.138 5,9% 10 4,4% 4,4%
11 Toyota 395.106 366.956 7,7% 13 3,9% 3,9%
12 Citroën 379.261 369.831 2,5% 12 3,8% 4,0%
13 Nissan 363.955 370.867 -1,9% 11 3,6% 4,0%
14 Hyundai 329.619 303.059 8,8% 14 3,3% 3,3%
15 Kia 294111 259.244 13,4% 15 2,9% 2,8%
16 Dacia 283.832 255.440 11,1% 16 2,8% 2,7%
17 Seat 232.590 232.656 0,0% 17 2,3% 2,5%
18 Volvo 180.944 170.013 6,4% 18 1,8% 1,8%
19 Mazda 158.598 131.739 20,4% 19 1,6% 1,4%
20 Suzuki 130.736 114.733 13,9% 21 1,3% 1,2%
21 Mini 112.684 116.792 -3,5% 20 1,1% 1,3%
22 Land Rover 109.669 89.853 22,1% 22 1,1% 1,0%
23 Honda 108.002 81.519 32,5% 24 1,1% 0,9%
24 Mitsubishi 78.732 87.470 -10,0% 23 0,8% 0,9%
25 Smart 70.448 63.905 10,2% 25 0,7% 0,7%
26 Jeep 69.171 56.364 22,7% 26 0,7% 0,6%
27 Lancia-Chrysler 47.279 43.651 8,3% 29 0,5% 0,5%
28 DS 47.206 49.365 -4,4% 27 0,5% 0,5%
29 Porsche 45.328 47.613 -4,8% 28 0,5% 0,5%
30 Alfa Romeo 41.528 38.525 7,8% 30 0,4% 0,4%
31 Jaguar 40.751 22.302 82,7% 33 0,4% 0,2%
32 Lexus 28.265 23.810 18,7% 32 0,3% 0,3%
33 Subaru 24.577 24.123 1,9% 31 0,2% 0,3%
34 SSangYong 13.028 8.523 52,9% 35 0,1% 0,1%
35 Infiniti 9.880 3.680 168,5% 37 0,1% 0,0%
36 Tesla 7.835 9.169 -14,5% 34 0,1% 0,1%
37 Maserati 4.526 4.224 7,1% 36 0,0% 0,0%
38 SAIC MG 2.302 1.955 17,7% 39 0,0% 0,0%
39 Bentley 2.248 1.621 38,7% 40 0,0% 0,0%
40 Ferrari 2.140 1.976 8,3% 38 0,0% 0,0%
41 Lada 2.138 1.236 73,0% 42 0,0% 0,0%
42 Aston Martin 955 1.074 -11,1% 43 0,0% 0,0%
43 Chevrolet 902 1.593 -43,4% 41 0,0% 0,0%
44 Lamborghini 685 653 4,9% 44 0,0% 0,0%
45 Lotus 580 579 0,2% 45 0,0% 0,0%
46 Rolls Royce 494 389 27,0% 47 0,0% 0,0%
47 Cadillac 488 334 46,1% 49 0,0% 0,0%
48 Dodge 422 411 2,7% 46 0,0% 0,0%
49 Mahindra 369 364 1,4% 48 0,0% 0,0%
50 DR 170 180 -5,6% 50 0,0% 0,0%
51 Great Wall 119 116 2,6% 52 0,0% 0,0%
52 Geely 41 0 0,0% 0,0%
53 Tata 4 167 -97,6% 51 0,0% 0,0%
54 Bugatti 3 11 -72,7% 53 0,0% 0,0%