European sales 2015 first half EV and PHEV segments

Renault-Zoe-auto-sales-statistics-EuropeSales of EV and PHEV keep booming in Europe, up 56% for electric cars and up 106% for Plug-In Hybrids. This is helped not only by new model introductions, but also continued improvement of existing models, as the awareness of electric mobility grows. The perennial leader of the EV segment Nissan Leaf is now under heavy threat from the Renault Zoe, which outsold the Leaf every month in Q2. If their current streak continues, the Zoe will become the best selling EV in Europe as soon as next month. The Zoe has benefited from Renault’s decision to no longer offer the model with battery lease only, and should also get a boost from an optional longer range electric engine, which increases the subcompact EV’s range from 210km to 240km, similar to that of the Nissan Leaf.

The Tesla Model S keeps improving as well, and is on track to sell more than 10.000 units in Europe this year, an amazing performance of an EV in this price range. However, the Model S may not finish the year on the EV podium, as the Volkswagen e-Golf is winning a lot of popularity as well. Just 2% of all Golfs sold in Europe are equipped with an electric motor, but that still adds up to more than 5.600 sales for the e-Golf. EV-segment-European-sales-2015_Nissan_E_NV200_EvaliaThe Nissan Leaf’s MPV cousin has proven a hit with environmentally conscious taxi companies, for example in Amsterdam, where more than 100 e-NV Evalia taxis make their daily rounds, replacing Volkswagen Caddy diesel taxis. As a result, the Evalia has passed the Renault Kangoo ZE, which is down 21%. The Volkswagen e-Up! loses more than half of its volume, while the Smart Fortwo Electric Drive is down 11%.



Hyundai_ix35-Hydrogen-Fuel_Cell_Vehicles-RotterdamThe Kia Soul EV is the best selling newcomer, just ahead of the Mercedes-Benz B-Class Electric Drive, and at 18,7% the Soul also has the highest percentage of EV sales of all cars that are available with both internal combustion engines and zero emission powertrains. At the bottom of the ranking we find the Hyundai ix35 Fuel Cell Electric Vehicle, the car I reviewed earlier this year. With just 40 sales, it’s not a big player yet, but at least the Koreans have the honors of being the first to offer this technology in European roads. The Toyota Mirai will follow later this year.

2015 first half EV sales Europe

Electric Car Segment % EV H1 2015 H1 2014 Change
1. Nissan Leaf 100% 8.664 7.131 21%
2. Renault Zoe 100% 8.353 3.679 127%
3. Tesla Model S 100% 7.002 5.425 29%
4. Volkswagen e-Golf 2,0% 5.632 343 1542%
5. Nissan e-NV200 Evalia 100% 1.614 110 1367%
6. Renault Kangoo ZE 12,8% 1.611 2.028 -21%
7. Volkswagen e-Up! 2,8% 1.595 3.487 -54%
8. Kia Soul EV 18,7% 1.294 0 New
9. Mercedes B-Class ED 2,6% 1.146 0 New
10. Smart Fortwo ED 3,9% 1.132 1.279 -11%
11. Renault Twizy 100% 1.122 1.045 7%
12. Peugeot iOn 100% 575 271 112%
13. Bolloré Blue Car 100% 477 531 -10%
14. Citroën C-Zero 100% 431 465 -7%
15. Mitsubishi I-Miev 100% 395 341 16%
16. Goupil EV 100% 210 198 6%
17. Peugeot Partner EV 1,3% 156 174 -10%
18. Hyundai ix35 FCEV <0,1% 40 15 167%
Segment total   41.449 26.522 56%


Plug-in Hybrid electric cars

Volkswagen-Golf-GTE-Geneva-Autoshow-2014The PHEV segment is boosted by the arrival of no less than six all-new models, almost doubling the number of models available with a plug. This doesn’t hurt the segment leader Mitsbubishi Outlander PHEV at all, as its sales are up 52% as well, helped by increased incentives on plug-ins in various countries across Europe and the fact that it’s still the only affordable Plug-In SUV on the market. The Volkswagen Golf GTE is the best selling new PHEV and lands directly at #2 with over 6.600 sales, which is just 2,4% of all Golf sales in Europe, but better than the full-EV e-Golf. The BMW i3 is kicked down into third place. I get a lot of comments of why I’ve classified the i3 as a PHEV instead of a BEV, and my main reason is that most i3’s (no exact data available, please share if you know more) are equipped with the optional Range Extender, which makes it a PHEV.


PHEV-segment-European-sales-2015_Volvo_XC90_T8The Audi e-Tron, technically similar to the Golf GTE, reaches a fourth place and has a take rate of 4,2%, significantly more than that of its sibling. Sales of the Volvo V60 D6 AWD are down 27% as the model faces increased competition from Mercedes-Benz with the C350e. That model is said to have already been sold out for the rest of the year, and should be able to finish 2015 ahead of the V60. Volvo has also already sold out its XC90 T8 Plug-In hybrid SUV before it was even in dealerships, so that car should storm up the ranking quickly, depending on how many Volvo can produce this year.

PHEV-segment-European-sales-2015_Porsche_Cayenne_e_HybridPorsche has impressive take rates on its Plug-In vehicles, with both the Cayenne SUV and the Panamera limousine at upwards of 14%. The relatively low additional investment and the greater improvements in fuel economy should be able to explain most of this success, and it’s promising for Porsche’s plans to launch a full-EV Tesla Model S rival in the near future.

2015 first half PHEV sales Europe


PHEV segment % PHEV H1 2015 H1 2014 Change
1. Mitsubishi Outlander PHEV 60,9% 13.712 9.038 52%
2. Volkswagen Golf GTE 2,4% 6.604 0 New
3. BMW i3 n/a 4.923 4.721 4%
4. Audi A3 e-Tron 4,2% 4.554 0 New
5. Volvo V60 D6 AWD Plug-In 11,0% 2.402 3.274 -27%
6. Porsche Cayenne Plug-In 14,9% 1.486 0 New
7. BMW i8 100% 1.336 130 928%
8. Mercedes C350e Plug-In 0,8% 760 0 New
9. Porsche Panamera Plug-In 14,2% 324 245 32%
10. Toyota Prius Plug-In 8,3% 318 456 -30%
11. Mercedes S500e Plug-In 3,4% 308 0 New
12. Ford C-Max Energi 0,5% 224 0 New
13. Opel Ampera 100% 167 438 -62%
Segment total   36.727 17.864 106%

Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012, 2013 and 2014, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.