After discussing the October 2014 brands ranking, we will take a deeper look into which car models are selling well in the last quarter of 2014.
As usual, the big events happen below the first place, where the VW Golf remains firmly into its pedestal, and just to put its sales figures in perspective: Volkswagen has sold almost as many units of the Golf by itself, as Toyota sells of all its models combined in Europe. With the introduction of the e-Golf pure electric car and the Plug-in Hybrid Golf GTE, the Golf offers the broadest selection of powertrains of all models, with gasoline, diesel, CNG (natural gas), electric and plug-in hybrid powertrains available.
As expected after its excellent performance in September, the Ford Fiesta is pushed down into fourth place by the recently facelifted Volkswagen Polo and the Renault Clio. The fourth subcompact car in a row is the Opel/Vauxhall Corsa, which is up a healthy 22,8% on sell-out pricing of the current generation, as the facelifted version has already been introduced. The Corsa’s larger sibling Astra fares much worse, and has fallen to a record-low 17th place and has been passed by the Fiat 500 year-to-date. I already had been wondering if the thunderous arrival of the new generation Peugeot 308 would help the French compact car pass the Astra next year, but it’s already done so in October, and by a whopping 2.500 units. The Astra still has a comfortable lead year-to-date, and will keep the Peugeot at bay until the end of the year, but from January all bets are off. The 308 is even a mere 117 units away from outselling the 208, which would be a first ever as well.
The Skoda Octavia reaches a best-ever sixth place, coming close to leapfrogging both the Audi A3 and the Nissan Qashqai to jump into the year-to-date 8th place, which would also be a record for the Czech hatchback and station wagon. Keep in mind that a 9th place by year-end would still be a record for the A3 as well. And while we’re talking record breaking by VW Group models, who would’ve thought the Golf Sportsvan would be the sales hit that it’s turning out to be? The Sportsvan lodges another record month to move into 22nd place, not only outselling its crossover sibling Tiguan, but also any other midsized MPV, including the VW Touran, Citroën C4 Picasso and Renault Scenic! It does cannibalize a bit on the Touran, though, since that model’s sales are down by more than a third for the second month in a row, and falling into negative territory year-to-date.
The Fiat Panda has an excellent month again, coming within arm’s length of its sibling rival the 500. In fact, both Fiat minicars score well this October and seem to be unhurt by the arrival of the new generations of the Kolin triplets Citroën C1, Peugeot 108 and Toyota Aygo, and the new generation Renault Twingo. The Kolin triplets manage to outsell their VW Group rival triplets for the second month in a row thanks to their model change over. Also in the minicar segment, the Mitsubishi Space Star seems to blossom late, after breaking the 2.000-sales threshold for the first time in August, it’s done so three consecutive months, one and a half year after its introduction. It also outsells the Suzuki Alto for the third time in four months, as Suzuki is preparing to replace the Alto with the Celerio.
The already successful launch of the Citroën C4 Cactus keeps getting better and better every month, selling more than 5.500 units in October and moving up into 69th place, ahead of the regular C4 for the third month in a row.
For the first time this year, the Nissan Juke improves year-over-year in October, as the facelifted version reaches showrooms. The Juke even outsold its hugely successful larger sibling Qashqai in the UK, which is the biggest market for both models as it’s their home market, being produced in the UK.
The BMW X4 is already selling at half the pace of the X3 and better than the Porsche Macan, indicating the model’s enjoying a successful launch in Europe and a top-5 position in its segment could be in the stars if Mercedes-Benz doesn’t get it right this time with the GLC, next year’s replacement of the not-so-successful GLK. Meanwhile, the advance of the Mercedes-Benz GLA seems to have been countered by the BMW X1 and especially the Audi Q3, which takes its distance from the newly introduced challenger.
The Porsche Cayenne seems to have recovered somewhat from its appalling sales in September, when I feared it was being cannibalized by the smaller Macan. The Cayenne is still down 12,8%, but that’s not nearly as bad as the -81,5% the previous month.
The new generation Seat Leon, thanks to the addition of an ST station wagon version for the first time in three generations, is ready to crash the 30-year anniversary celebration of the Ibiza by taking its crown as the brand’s best selling model for the first time since the Ibiza was introduced.
The Jeep Renegade has swiftly moved into the brand’s top spot as well, taking almost a third of Jeep’s European sales, despite the Cherokee also making great progress thanks to its new model. With these two successful new models, Jeep should be able to easily double its sales, making 2015 its best year ever, and helping the Fiat-Chrysler Group chalk up another desperately needed successful launch after the Fiat 500L and Maserati Ghibli.
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