European-auto-sales-statistics-2014-full-year-Jeep_Renegade

European car sales analysis full year 2014 – brands

European-auto-sales-statistics-2014-full-year-Jeep_RenegadeDecember 2014 automobile sales in Europe increased 4,8%, which means car sales have increased every single month in 2014, for the first time in at least a decade. The full year 2014 increase stood at 5,25% to 12,94 million units, making it the best year of the last three years, but also still the third-worst since at least 1997. The UK market has been one of the biggest contributors to this growth, making up about a third of the whole continent’s added volume last year. And as the UK market is showing signs of a slowdown of its growth, and key markets like France and Germany seem unable to pick up speed, I don’t expect 2015 to become a blockbuster year like 2014 has been for North American autodealers.

European-auto-sales-statistics-2014-full-year-Infiniti-Q30Only seven major brands saw their sales decrease on 2013, while 22 brands grew faster than the market. Of the 2014 winners, Jeep (+69,5%) is expected to continue its impressive run in 2015, fueled by early signs of success from the small crossover Jeep Renegade, while Lexus will continue to reap the benefits of the NX compact premium SUV and Infiniti (+76%) should take profit from the addition of the Q30 compact premium car and QX30 compact premium SUV in the second half of the year.

Of the 2014 losers, Chevrolet (-73,4%) will continue to sink further before being officially killed at the end of the year, while DS (-23%) suffers from a lack of focus on the European market as the brand is trying to establish itself in the large and profitable Chinese market. The decline of Alfa Romeo seems to slow down at -8,3%, but the Giulia midsized sedan won’t arrive until the fourth quarter, while Lancia’s future remains in doubt, even despite sales down “only” 3,5% in 2014. European-auto-sales-statistics-2014-full-year-Smart-Fortwo-ForfourOn the other hand, Honda (-5,1%) should benefit from a new generation Jazz and the addition of the HR-V in the hot small crossover segment, while Smart (-14,4%) already bounced back up in December at +67,4% thanks to the third generation Fortwo and the addition of the Forfour.

Renault-Nissan and Volkswagen Group have been the big winners in 2014, each accounting for about one third of the growth of the market as a whole. In fact, Renault and Dacia where the in first and second place for adding the most volume in 2014, followed by Skoda and Volkswagen, with Seat not far behind. As a result, Skoda has leapfrogged Toyota to take 11th place in the European brand ranking, in a similar fashion as Dacia took 15th place from Kia.

European-auto-sales-statistics-2014-full-year-Renault-KadjarRenault ended 2014 still in third place, but only 8.500 units behind Opel/Vauxhall as both brands continue to launch new products in 2015, with the Espace large MPV and Kadjar midsized crossover for the French brand and the updated Corsa and new Opel Karl/Vauxhall Viva entry-level car for GM. I expect Renault to surpass Opel/Vauxhall in 2015 and both brands to eat away at Ford’s lead in Europe’s second place.

Nissan has almost chopped Toyota’s lead as the best-selling Asian brand in half to less than 50.000 units after adding more than 56.000 units of volume in 2014. The new generations Qashqai and Juke, and the compact hatchback Pulsar should help Nissan to close the gap even further, as Toyota has a new-product drought this year after facelifting the Yaris introducing the second generation Aygo last year. The Avensis will be facelifted in the second half of 2015 as well, but Toyota hasn’t yet decided on the future of its midsized model beyond the current generation, as the midsized segment in Europe is suffering.

In the luxury battle, the German Big 3 are edging closer to each other, with Mercedes-Benz the fastest growing of the three at 5,2%, while Audi grew slower than the overall market at 3,9%. But the huge domination of the Germans is starting to show some cracks as the competition is heating up.

European-auto-sales-statistics-2014-full-year-Jaguar-XF-Lexus-GS
Photo credit: Drive.com.au

Volvo increased at twice the speed of Mercedes-Benz and BMW at +10,3%, while Land Rover and Jaguar also outpaced the Big 3 at +6,3% and +6,8% respectively. Land Rover even racked up its third consecutive year of record sales in Europe. But the Japanese luxury brands grew the fastest, as Lexus and Infiniti grew by 30,4% and 76% respectively. Lexus even managed to take back the position it lost to Jaguar last year. Undoubtedly Jaguar will strike back in 2015 with its all-new midsized sedan XE.

December winners and losers

Manufacturer biggest volume increase Renault-Nissan 14.227 Manufacturer biggest volume lost General Motors -3.763
Volkswagen Group 11.241 Mitsubishi Motors -2.597
BMW Group 10.855 Suzuki -1.244
Manufacturer biggest % increase Daimler AG 22,0% Manufacturer biggest % lost Mitsubishi Motors -23,6%
BMW Group 17,4% Suzuki -10,4%
Mahindra & Mahindra 13,2% Aston Martin -9,8%
Brand biggest volume increase Nissan 8.711 Brand biggest volume lost Chevrolet -7.268
Mercedes-Benz 7.830 Mitsubishi -2.597
Renault 6.233 Citroën -1.555
Brand biggest % increase Jeep 194,9% Brand biggest % lost Chevrolet -94,6%
Mini 98,1% Mitsubishi -23,6%
Lexus 90,6% DS -19,1%

2014 Full year winners and losers

Manufacturer biggest volume increase Volkswagen Group 211.767 Manufacturer biggest volume lost General Motors -47.343
Renault-Nissan 205.572 Honda -7.059
PSA 53.261 Fuji H.I. (Subaru) -6.028
Manufacturer biggest % increase SAIC MG 353,4% Manufacturer biggest % lost Aston Martin -15,9%
Tesla Motors 125,8% Fuji H.I. (Subaru) -15,5%
Mahindra & Mahindra 47,4% AvtoVAZ (Lada) -10,5%
Brand biggest volume increase Renault 74.909 Brand biggest volume lost Chevrolet -103.744
Dacia 72.415 DS -25.461
Skoda 70.216 Smart -9.416
Brand biggest % increase SAIC MG 353,4% Brand biggest % lost Chevrolet -73,4%
Maserati 268,5% DS -23,0%
Tesla 125,8% Aston Martin -15,9%

 

Surprisingly, after last selling 1 unit in January, Proton managed to sell 10 units in the UK in December, making it 11 for the whole year. Is this the beginning of a revival of the Malaysian brand? Likewise, Dutch supercar maker Spyker sold 2 cars in December to finish 2014 with 4 sales, all the while having been in bankruptcy since December 15th, from which it has surprisingly arisen again in January. And even the discontinued Maybach brand managed to sell 2 units in December to make it 3 for the year.

December brand ranking

Brand dec-14 dec-13 change
1 Volkswagen 126.021 123.007 2,5%
2 Renault 75.341 69.108 9,0%
3 Ford 68.088 65.642 3,7%
4 Opel/Vauxhall 67.865 64.263 5,6%
5 Peugeot 59.841 54.842 9,1%
6 BMW 56.522 50.648 11,6%
7 Mercedes-Benz 51.780 43.950 17,8%
8 Audi 47.426 46.083 2,9%
9 Citroën 42.569 44.124 -3,5%
10 Skoda 42.441 41.319 2,7%
11 Toyota 40.885 40.239 1,6%
12 Fiat 39.012 38.723 0,7%
13 Nissan 37.599 28.888 30,2%
14 Hyundai 29.431 30.452 -3,4%
15 Dacia 28.070 28.798 -2,5%
16 Seat 28.018 23.144 21,1%
17 Volvo 25.834 24.547 5,2%
18 Kia 22.928 21.842 5,0%
19 Mini 11.909 6.011 98,1%
20 Suzuki 10.731 11.975 -10,4%
21 Mazda 10.157 10.336 -1,7%
22 Honda 9.881 9.730 1,6%
23 Land Rover 8.593 7.718 11,3%
24 Mitsubishi 8.390 10.987 -23,6%
25 Smart 6.724 4.017 67,4%
26 Jeep 6.571 2.228 194,9%
27 Lancia-Chrysler 4.748 5.715 -16,9%
28 DS 4.738 5.854 -19,1%
29 Alfa Romeo 4.450 4.589 -3,0%
30 Porsche 4.110 3.251 26,4%
31 Subaru 2.759 2.687 2,7%
32 Jaguar 2.048 1.754 16,8%
33 Lexus 3.757 1.971 90,6%
34 Tesla 1.360 1.263 7,7%
35 SSangYong 564 469 20,3%
36 Chevrolet 411 7.679 -94,6%
37 Infiniti 390 379 2,9%
38 Maserati 364 239 52,3%
39 Dodge 279 98 184,7%
40 Lada 191 180 6,1%
41 Bentley 164 132 24,2%
42 SAIC MG 128 120 6,7%
43 Aston Martin 119 132 -9,8%
44 Ferrari 94 71 32,4%
45 Great Wall 88 29 203,4%
46 Tata 44 57 -22,8%
47 DR 43 16 168,8%
48 Cadillac 43 49 -12,2%
49 Chevrolet USA 41 135 -69,6%
50 Rolls Royce 33 32 3,1%
51 Lamborghini 29 19 52,6%
52 Mahindra 29 55 -47,3%
53 Lotus 28 89 -68,5%
54 Proton 10 0
55 Daihatsu 2 10 -80,0%
56 Lincoln 2 0
57 Spyker 2 0
58 Maybach 2 0
59 Buick 1 0
60 GMC 1 0

2014 Full year brand ranking

SAIC MG

Brand 2014 2013 change
1 Volkswagen 1.606.145 1.541.890 4,2%
2 Ford 959.191 919.812 4,3%
3 Opel/Vauxhall 880.974 823.902 6,9%
4 Renault 872.486 797.577 9,4%
5 Peugeot 782.883 736.440 6,3%
6 Audi 722.653 695.456 3,9%
7 BMW 672.376 639.817 5,1%
8 Mercedes-Benz 657.320 624.907 5,2%
9 Citroën 607.356 600.538 1,1%
10 Fiat 583.206 568.838 2,5%
11 Skoda 571.658 501.442 14,0%
12 Toyota 526.272 516.853 1,8%
13 Nissan 477.703 421.134 13,4%
14 Hyundai 418.824 414.308 1,1%
15 Dacia 362.520 290.105 25,0%
16 Kia 351.798 344.498 2,1%
17 Seat 327.330 287.097 14,0%
18 Volvo 254.225 230.474 10,3%
19 Mazda 172.926 146.355 18,2%
20 Suzuki 161.144 151.098 6,6%
21 Honda 132.579 139.638 -5,1%
22 Land Rover 118.342 111.372 6,3%
23 Mitsubishi 101.354 82.010 23,6%
24 Mini 95.682 94.321 1,4%
25 DS 85.093 110.554 -23,0%
26 Lancia-Chrysler 71.954 74.567 -3,5%
27 Alfa Romeo 58.976 64.331 -8,3%
28 Smart 55.877 65.293 -14,4%
29 Porsche 54.004 44.504 21,3%
30 Jeep 40.353 23.807 69,5%
31 Chevrolet 37.583 141.327 -73,4%
32 Subaru 32.907 38.935 -15,5%
33 Lexus 31.079 23.842 30,4%
34 Jaguar 28.796 26.969 6,8%
35 Tesla 8.868 3.928 125,8%
36 SSangYong 8.190 5.465 49,9%
37 Maserati 5.734 1.556 268,5%
38 Infiniti 3.888 2.209 76,0%
39 Ferrari 2.461 2.473 -0,5%
40 Bentley 2.443 2.164 12,9%
41 2.326 513 353,4%
42 Lada 1.602 1.789 -10,5%
43 Aston Martin 1.559 1.853 -15,9%
44 Dodge 990 551 79,7%
45 Chevrolet USA 932 1.654 -43,7%
46 Lotus 639 607 5,3%
47 Rolls Royce 623 457 36,3%
48 Lamborghini 560 438 27,9%
49 Great Wall 493 276 78,6%
50 Tata 457 1.077 -57,6%
51 Cadillac 382 391 -2,3%
52 Mahindra 356 337 5,6%
53 DR 349 436 -20,0%
54 McLaren 157 143 9,8%
55 Perodua 29 220 -86,8%
56 Buick 12 4 200,0%
57 Bugatti 12 12 0,0%
58 Proton 11 22 -50,0%
59 Daihatsu 11 532 -97,9%
60 Lincoln 7 1 600,0%
61 Landwind 6 181 -96,7%
62 Mercury 5 1 400,0%
63 Saab 5 162 -96,9%
64 Spyker 4 0
65 GMC 4 6 -33,3%
66 Maybach 3 9 -66,7%