After discussing the August 2016 European car brand sales ranking, let’s take a look at how sales of individual models compare. The first thing to notice in the model ranking is that Volkswagen has no less than 4 models in the top-10 for the first time ever, thanks to a record 6th place for the new generation Tiguan, the best selling crossover in Europe for the first time as well. This more than makes up for the double digit losses of the #1 and #2 in the ranking: the Golf and Polo. Another interesting peculiarity worth mentioning is that there are less than 1.000 sales between the #2 and #6 in the ranking, indicating how competitive this month has been. If in May the traditional leader VW Golf was followed by no less than 5 subcompact cars, in August that figure is down to 2, with the VW Polo and Ford Fiesta being followed by the Opel/Vauxhall Astra, Skoda Octavia and VW Tiguan, which all outsell the Peugeot 208, Opel/Vauxhall Corsa and Renault Clio. Especially the latter has a month to quickly forget, with sales down 30% and its lowest ranking in 4 years, while the Octavia easily hits its highest ranking of the year.
We also see the Audi A4 reach its highest ranking since 2009 with an impressive 11th place, 2 spots ahead of its main rival Mercedes-Benz C-Class. The Dacia Sandero drops 2 places on last month, but is still punching above its weight in 14th place, while the Nissan Qashqai drops to its lowest ranking in at least 5 years. Matters are even worse for the Ford Focus, with 19th place, a record low for all three generations of the nameplate, which has finished in the European annual top-10 every year since 1999. The Opel/Vauxhall Mokka is back above the Peugeot 2008 for only the second time since last January, thanks to its recent facelift and rename to Mokka X. Even the Dacia Duster outsells the 2008 in August, for the first time since December 2014. The Volkswagen Touran (#34) is the best selling MPV again, followed by the Sportsvan in 40th place, which means Volkswagen models lead 5 of the 10 mainstream segments this month, with sister brand Seat taking another one thanks to the Alhambra (#97) surprisingly outselling the Ford S-Max (#103) for the first time this year.
The new generation BMW X1 (#38) confirms its success with a first victory over the Audi Q3 (#54) and the new generation Mercedes-Benz E-Class (#45) beats the Audi A6 (#46) for the first time. Meanwhile, the Renault Kadjar disappoints again, in 42nd place with less than half the volume of the Tiguan. The Opel Karl/Vauxhall Viva is closing in on the Renault Twingo at #67 and #66 respectively, as both outsell the Toyota Aygo at #70. So does the Kia Picanto at #69. Highest ranking newcomer (<12 months) is the Fiat Tipo, for the second straight month in 58th place, followed by the Renault Talisman in 120th place and the Suzuki Baleno at #155.
Despite the launch of the very cool design for the next generation Nissan Micra at the Paris Auto Show late September, the outgoing model is still selling strong, at +26,6% in 93rd place, just ahead of the Suzuki Swift. The Mercedes-Benz GLE (#121) surprisingly takes the lead of the large premium SUVs, leapfrogging both the BMW X5 (#139) and the Volvo XC90 (#144). Similarly, its sibling GLE Coupe (#184) outsells the BMW X6 (#205) for the first time ever.
A surprising development at Infiniti: the still very fresh Q30 is down to #217, but all of its existing models show a sudden spike in deliveries: the Q50 hits its second highest volume and ranking ever in 226th place, one unit behind the Volvo S60, the Q70 breaks its personal volume record at #263, the QX70 (#248) reaches its highest volume since April 2013 and the QX50 (#306) sells more than any month since 2012.
Among recent launches, the Kia Niro is up to #163, the Seat Ateca up to #175, the Alfa Romeo Giulia is stable #188, the Volvo S90/V90 are down to #230, the Fiat 124 Spider is down as well to #240, the Maserati Levante up to #244, the Bentley Bentayga down 1 to #279, the Hyundai Ioniq up to #282 and the Ford Ka+ up to #296.
We welcome 2 new models to the ranking this month, although one of them isn’t all-new, but featured as a stand-alone model for the first time: the Mini Clubman. Ever since Mini launched the second generation station wagon, it annoyed me that sales of this model were still published in combination with those of the hardtop and convertible, as the Clubman is obviously a much bigger car, competing with cars like the BMW 1-series and Audi A3. My prayers have been overheard and sales figures of the Clubman are now separated. This means we see that sales of the other versions are stable at #39 and the Clubman is ahead of the Countryman/Paceman duo (#146) in 133rd place with 1.739 sales in August and 21.076 sales year-to-date (#136 in the YTD ranking). The only real new model is the Tesla Model X in 234th place with 292 sales, already a quarter of total Tesla brand sales in its first real month of sales and a welcome addition to the line-up, as Model S sales have been in steady decline since March.
In the year-to-date ranking, the Skoda Octavia leapfrogs the Ford Focus to take 9th place, the Dacia Sandero passes the Peugeot 2008 for 18th place and the Audi A4 passes the Opel/Vauxhall Mokka to take 22nd place, while its rival BMW 3-Series loses 3 spots and is down to 29th. Thanks to its impressive August month, the Volkswagen Tiguan moves up to 25th, gaining 3 places of which two direct competitors, the Kia Sportage and Hyundai Tucson. The Volkswagen Touran swaps 39th and 40th place with the Citroën C4 Picasso to take the lead of the midsized MPV segment. The Toyota RAV4 gains 8 spots to #74 and the Fiat Tipo gains 3 spots to enter the top-100.
Get all of the latest sales figures right to your inbox!
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.