New Volvo S90 debuts [w/ poll]


Last week Volvo finally released pictures of the long-awaited S90 sedan, which replaces the long-in-the-tooth S80 model. And, would you know it, it’s a rather good-looking car, at least until you look at the rear, where the desire to be original seems to have gotten the better of the designers’ sense of style. Still, for a car that’s based on an inherently FWD platform the S90 looks really dynamic, with a large “premium gap” between the front wheels and the leading edge of the doors. Add to that a plush interior that manages to look both premium and uniquely non-German, and the promise of a segment-leading “dual engine” plug-in hybrid system, the S90 has potential to succeed where the S80 failed.

How well could the new model do? In its best year, the 1st generation S80 model sold over 40,000 units in Europe and 15,000 units in the US, not bad at all. The 2nd generation did considerably less well, in its best year managing 18,000 and 12,000 units, respectively, before sales shrank to just 3,000 and 1,700 units in 2014.

So, how well do you think the S90 will do? (combined sales between US and Europe)

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About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he’d moved to the US. In college he promised himself he’s buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman…
You can find all his articles Here.


  1. Around 35,000 full-year, 25,000 in Europe and 10,000 in the US I would say. Just over the XF.

    • Krzysztof Wozniak says:

      You bring up an interesting point – here is quite the fight brewing behind the german triumvirate to be the “best of the rest”. And the XF and S90 are top contenders, at least in Europe

  2. Don’t like the rear, hopefully the V90 will make up for that. It looks very different than the S80, but still recognizable as a Volvo: stylish progressiveness. The Germans are too scared to even make slight changes. And with the upcoming E-class being a larger C-class/smaller S-class, the S90 already wins the price for originality. Skål!

Let me know what you think of this article. Thanks!