European sales 2014 Coupe segment

The shift from mainstream to premium is best visible in the coupe segments, where sales of coupe models from mainstream brands have dropped by almost one fourth last year, while sales of premium brands have increased by a third to become more than twice as big a segment.


Photo credit: Auto Express

All models in the mainstream coupe segment lost volume in 2014, as the ranking has remained virtually the same as last year. The Opel/Vauxhall Astra GTC still leads ahead of the Renault Megane Coupe and the Volkswagen Scirocco, all three with sales down less than the overall segment.

The Peugeot RCZ holds on to its fourth place, as its nearest competitors all lose more than half of their volumes, with the Hyundai Veloster taking the hardest hit and being overtaken by the Renault Laguna Coupe. The Nissan 370Z fares the least bad of all coupes, with sales down just 3% or 14 units despite its age. The 370Z is now not too far behind the Subaru BRZ anymore, its closest Japanese rear-wheel drive competitor.

Coupe segment
2014 2013 Change
1. Opel/Vauxhall Astra GTC 15.068 18.862 -20%
2. Renault Megane Coupe 11.963 13.687 -13%
3. Volkswagen Scirocco 10.043 11.828 -15%
4. Peugeot RCZ 5.722 7.440 -23%
5. Toyota GT86 2.604 6.080 -57%
6. Renault Laguna Coupe 900 1.500 -40%
7. Hyundai Veloster 752 2.921 -74%
8. Chevrolet Camaro Coupe 658 919 -28%
9. Subaru BRZ 598 865 -31%
10. Nissan 370Z Coupe 515 529 -3%
Segment total 49.661 64.888 -23%


Premium Coupe segment

BMW-2-series-auto-sales-statistics-EuropeMost premium coupe models have also lost sales, but like the convertible segment, the coupe segment is saved by the thunderous arrival of two all-new models, the BMW 4-series and 2-series, which have confiscated the two top positions on the segment podium, kicking down the two Mercedes-Benz models that finished on top last year. The Porsche 911 also enjoys increased interest from buyers, leapfrogging the Audi TT which is due to be replaced this year. The Jaguar F-type Coupe outsells the BMW 6-series Coupe, although it does cannibalize sales from the open-top F-type.

Premium Coupe segment 2014 2013 Change
1. BMW 4-series Coupe 28.026 6.581 326%
2. BMW 2-series Coupe 13.209 258 5020%
3. Mercedes-Benz C-Class Coupe 11.645 13.838 -16%
4. Mercedes-Benz E-Class Coupe 9.350 11.150 -16%
5. Audi A5/S5/RS5 Coupe 8.833 10.362 -15%
6. Porsche 911 Coupe 7.809 6.986 12%
7. Audi TT Coupe 7.540 8.870 -15%
8. Porsche Cayman 3.221 3.378 -5%
9. Jaguar F-type Coupe 2.584 0 new
10. BMW 6-series Coupe 1.679 2.340 -28%
Segment total 100.499 75.569 33%


Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012, 2013 and 2014, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
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