European car sales analysis March 2014

Jaguar-F_type-Land_Rover-Range_Rover-sales-March-2014In March 2014, European car sales increased 10,4% to 1.489.796 vehicles, bringing first quarter sales up 8,1% to 3.353.180. March marked the seventh consecutive month of year-over-year growth, which is starting to recover from the crisis that hurt the European car market in the past few years, as sales have decreased every year since 2007, losing more than 22% of its total volume.

As usual in March, the UK has a big influence on the brand rankings because of the twice-annual registration plate change, which gives UK-oriented brands Ford, Vauxhall(/Opel), Honda, Nissan and Jaguar-Land Rover a single month boost compared to brands that are relatively weak in the United Kingdom. In fact, over 31% of total European volume was registered in the UK last month, whereas it is usually Europe’s second biggest market behind Germany, at around 16 to 18% of total European sales over a full year.

As a result, Jaguar-Land Rover, Honda and Nissan sold more cars in March only than in January and February combined, while Ford and GM were also close to that ratio. In fact, Jaguar almost sold twice as many cars in March only than in January and February combined.

Dacia-Sandero-European-sales-March-2014March winners are Renault-Nissan, helped by both the Renault brand (biggest volume increase at +17.766 sales) and the Dacia brand (biggest % increase at +51,2%) and the Volkswagen Group, thanks to sales increases for all of its volume brands, led by Skoda at +20,4% and a monthly sales record for the Czech brand, both in Europe and worldwide. Also successful are Lexus at +36,8% thanks to the new generation IS, Jeep at +32,4%, and the small Japanese players Mazda and Suzuki, up 26,4% and 20,9% respectively, thanks to successful launches of the Mazda3 and Suzuki S-Cross.

Increases at Opel-Vauxhall are dragged down by a big slump at Chevrolet, the brand that will be discontinued at the end of next year, as the American brand is already in the process of buying off dealer contracts all over the continent. Mini is also among the losers in March, as the brand is refreshing its line-up this year, with the new generation Mini hatchback in showrooms now. Honda, Smart and Alfa Romeo are the only other brands to lose volume on March 2013.

March
Manufacturer biggest volume increase Renault-Nissan 38.718 Manufacturer biggest volume lost Honda -1.609
VW Group 26.743 Jaguar-Land Rover -374
Ford Motor Co. 15.364
Manufacturer biggest % increase Mazda 26,4% Manufacturer biggest % lost Honda -6,8%
Renault-Nissan 24,3% Jaguar-Land Rover -1,6%
Suzuki 20,9%
Brand biggest volume increase Renault 17.766 Brand biggest volume lost Chevrolet -6.992
Ford 15.364 Mini -2.544
Opel/Vauxhall 14.920 Honda -1.609
Brand biggest % increase Dacia 51,2% Brand biggest % lost Chevrolet -52,4%
Lexus 36,8% Mini -13,8%
Jeep 32,4% Smart -9,0%

Year to date, the picture is not very different, with the Volkswagen Group following the market exactly at +8,1%, making it the biggest volume winner among automotive groups, as all of the group’s volume brands added sales, with Skoda pulling the biggest load at +17,8%. Renault-Nissan follows, led by Dacia, which has leapfrogged Seat and Kia in the process. Other year-to-date winners are Ford, Lexus, Mazda and Suzuki. Ford is actually the brand that gained the most volume in the first quarter of 2014, at +27.115 sales.

YTD
Manufacturer biggest volume increase VW Group 61.111 Manufacturer biggest volume lost Honda -3.709
Renault-Nissan 57.510 Jaguar-Land Rover -858
Ford Motor Co. 27.115
Manufacturer biggest % increase Mazda 26,3% Manufacturer biggest % lost Honda -8,5%
Suzuki 21,5% Jaguar-Land Rover -2,0%
Renault-Nissan 15,1%
Brand biggest volume increase Ford 27.115 Brand biggest volume lost Chevrolet -6.648
Dacia 26.926 Honda -3.709
Renault 22.174 Mini -3.527
Brand biggest % increase Dacia 41,5% Brand biggest % lost Chevrolet -20,2%
Lexus 32,0% Mini -9,7%
Mazda 26,3% Smart -9,0%

Brand ranking March

Brand Mar-14 market share Mar-13 change
1 Volkswagen 164.724 11,1% 156.814 5,0%
2 Ford 125.422 8,5% 110.058 14,0%
3 Opel/Vauxhall 114.586 7,7% 99.666 15,0%
4 Renault 95.987 6,4% 78.221 22,7%
5 Peugeot 85.546 5,7% 76.635 11,6%
6 Audi 82.213 5,5% 76.427 7,6%
7 BMW 78.748 5,3% 70.858 11,1%
8 Mercedes-Benz 70.929 4,8% 66.352 6,9%
9 Citroën 66.571 4,5% 61.384 8,5%
10 Nissan 66.280 4,4% 57.526 15,2%
11 Fiat 65.781 4,4% 63.370 3,8%
12 Skoda 60.196 4,0% 49.989 20,4%
13 Toyota 59.997 4,0% 57.959 3,5%
14 Hyundai 47.404 3,2% 45.230 4,8%
15 Kia 40.403 2,7% 36.724 10,0%
16 Dacia 36.021 2,4% 23.823 51,2%
17 Seat 33.908 2,3% 31.079 9,1%
18 Volvo 26.287 1,8% 22.768 15,5%
19 Mazda 22.710 1,5% 17.963 26,4%
20 Honda 22.028 1,5% 23.637 -6,8%
21 Suzuki 21.213 1,4% 17.544 20,9%
22 Land Rover 17.806 1,2% 18.816 -5,4%
23 Mini 15.838 1,1% 18.382 -13,8%
24 Mitsubishi 8.882 0,6% 8.786 1,1%
25 Lancia/Chrysler 7.811 0,5% 7.684 1,7%
26 Alfa Romeo 6.981 0,5% 7.191 -2,9%
27 Chevrolet 6.357 0,4% 13.349 -52,4%
28 Smart 6.222 0,4% 6.835 -9,0%
29 Jaguar 5.832 0,4% 5.196 12,2%
30 Lexus 3.651 0,2% 2.668 36,8%
31 Jeep 2.915 0,2% 2.202 32,4%
Others 13.435 0,9% 14.524
Total 1.489.796 1.349.660 10,4%

Brand ranking year-to-date

Brand Q1-2014 market share Q1-2013 change
1 Volkswagen 394.582 11,8% 378.378 4,3%
2 Ford 251.505 7,6% 224.390 12,1%
3 Opel/Vauxhall 226.888 6,8% 209.127 8,5%
4 Renault 215.811 6,4% 193.637 11,5%
5 Peugeot 207.658 6,2% 189.061 9,8%
6 Audi 184.962 5,5% 170.034 8,8%
7 BMW 170.614 5,1% 158.903 7,4%
8 Citroën 163.505 4,9% 156.144 4,7%
9 Fiat 157.883 4,7% 154.179 2,4%
10 Mercedes-Benz 157.768 4,7% 150.739 4,7%
11 Skoda 144.027 4,3% 122.227 17,8%
12 Toyota 141.896 4,2% 130.474 8,8%
13 Nissan 129.943 3,9% 121.533 6,9%
14 Hyundai 109.320 3,3% 110.070 -0,7%
15 Dacia 91.797 2,7% 64.871 41,5%
16 Kia 89.258 2,7% 83.113 7,4%
17 Seat 77.537 2,3% 69.947 10,9%
18 Volvo 59.407 1,8% 54.605 8,8%
19 Mazda 50.221 1,5% 39.763 26,3%
20 Suzuki 47.211 1,4% 38.864 21,5%
21 Honda 40.067 1,2% 43.776 -8,5%
22 Land Rover 33.712 1,0% 34.842 -3,2%
23 Mini 32.980 1,0% 36.507 -9,7%
24 Chevrolet 26.344 0,8% 32.992 -20,2%
25 Mitsubishi 20.349 0,6% 18.957 7,3%
26 Lancia/Chrysler 20.295 0,6% 19.375 4,7%
27 Alfa Romeo 16.108 0,5% 17.581 -8,4%
28 Smart 16.002 0,5% 17.592 -9,0%
29 Jaguar 8.871 0,3% 8.599 3,2%
30 Jeep 7.372 0,2% 6.134 20,2%
31 Lexus 7.216 0,2% 5.465 32,0%
Others 37.643 1,1% 39.317
Total 3.353.180 3.101.196 8,1%

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. micke says:

    Why there is not sale for Porshe?

    • Bart Demandt says:

      Hello Micke,

      Porsche sales are not specified in the preliminary results, so there was no data available at the time of this post. You can find monthly Porsche sales by using the dropdown boxes in the upper right of this site.

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