Jeep-Renegade-auto-sales-statistics-Europe

European car sales analysis January 2015 – brands

Jeep-Renegade-auto-sales-statistics-EuropeNew car sales in Europe continue to crawl out of the deep trough slowly but steadily. An increase of 3,4% makes January 2015 the 13th consecutive year-over-year increase, bringing car sales back just above 2012 levels, but still a long way from pre-crisis levels. The Seasonally Adjusted Annual Selling Rate comes in at 12,8 million units, which would make 2015 the best year since 2011, when 14,1 million cars were sold in the continent.

Volkswagen Group is still ultra-dominant, as one in four new cars sold in Europe carry a Volkswagen, Audi, Skoda or Seat logo, but Renault-Nissan is quickly gaining ground, at +14,3% thanks to strong gains at its three major brands.

For Fiat-Chrysler, Jeep is still the fast-rising star as the Renegade has been rolled out successfully. The American SUV-brand is now the group’s second best selling brand, outselling Lancia(-Chrysler) and Alfa Romeo for the first time ever in Europe. To put this in perspective: Lancia-Chrysler sold more than three times as many cars as Jeep in January of 2014, and Alfa Romeo more than twice.

Another impressive performer is Mitsubishi, which continues to increase its recovery speed from its 2012 low. Almost doubling on January 2014 thanks to the three models that make up more than 90% of the brand’s sales, Mitsubishi has scored a market share of above 1% for the first time since the year 2000!

Tesla also keeps making inroads, as the rollout of the supercharger network across Europe continues, making the all-electric Model S sedan a feasible alternative to gasoline- or diesel-powered equivalents for an increasing number of car buyers.

Mercedes-Benz-C-Class-auto-sales-statistics-EuropeIn the three-horse premium race, the new Mercedes-Benz C-Class and GLA help the brand to a traditional strong start of the year with sales up 11,7%, overtaking BMW and closing in on Audi as the premium-leader in Europe. With sales down 3,5%, Audi can now feel both its competitors breathing down its neck, and with the new generations A4 and Q7 not in showrooms for another few months, it looks like we’ve got a real battle of the brands in the first half of the year.

The biggest loser in Europe is of course Chevrolet, which is selling off its last remaining stock models before retreating to the other side of the Atlantic. In a few countries, among which the UK, Chevrolet already sold no cars at all in January.

And if Subaru sales keep heading in the same direction for much longer, the brand may have to make a similar decision. It’s models don’t seem to connect with European car buyers anymore, and its standard All-Wheel Drive technology doesn’t help it in the very important fuel efficiency race that seems to dictate the sales charts more and more.

January winners and losers

Manufacturer biggest volume increase Renault-Nissan 17.691 Manufacturer biggest volume lost Honda -1.390
Daimler AG 7.238 General Motors -3.385
Mitsubishi Motors 5.217 PSA -4.140
Manufacturer biggest % increase Mitsubishi Motors 92,4% Manufacturer biggest % lost Honda -13,8%
Mahindra & Mahindra 58,2% Aston Martin -30,4%
Tesla Motors 58,1% Fuji H.I. (Subaru) -31,9%
Brand biggest volume increase Nissan 10.354 Brand biggest volume lost Audi -1.985
Opel/Vauxhall 7.556 Citroën -3.615
Renault 6.120 Chevrolet -10.878
Brand biggest % increase Jeep 167,6% Brand biggest % lost Chevrolet -97,9%
Mitsubishi 92,4% Subaru -31,9%
Tesla 58,1% Jaguar -27,7%

January brand ranking

Brand jan-15 jan-14 change
1 Volkswagen 132.548 127.593 3,9%
2 Ford 70.599 68.866 2,5%
3 Renault 66.144 60.024 10,2%
4 Peugeot 63.415 62.848 0,9%
5 Opel/Vauxhall 63.311 55.755 13,6%
6 Audi 54.476 56.461 -3,5%
7 Mercedes-Benz 52.193 46.711 11,7%
8 BMW 51.443 49.843 3,2%
9 Fiat 47.480 45.715 3,9%
10 Toyota 47.259 47.372 -0,2%
11 Nissan 44.069 33.715 30,7%
12 Skoda 43.980 45.911 -4,2%
13 Citroën 40.662 44.277 -8,2%
14 Hyundai 32.926 31.288 5,2%
15 Dacia 31.083 29.917 3,9%
16 Kia 29.073 29.018 0,2%
17 Seat 24.831 22.233 11,7%
18 Volvo 18.692 18.028 3,7%
19 Mazda 14.386 15.550 -7,5%
20 Suzuki 11.464 12.698 -9,7%
21 Mini 11.227 9.235 21,6%
22 Mitsubishi 10.864 5.647 92,4%
23 Land Rover 10.772 10.963 -1,7%
24 Honda 8.692 10.082 -13,8%
25 Smart 6.603 4.847 36,2%
26 Jeep 5.858 2.189 167,6%
27 Lancia-Chrysler 5.619 6.829 -17,7%
28 DS 5.487 6.579 -16,6%
29 Porsche 5.215 3.670 42,1%
30 Alfa Romeo 4.054 4.508 -10,1%
31 Subaru 2.116 3.109 -31,9%
32 Lexus 1.995 2.348 -15,0%
33 Jaguar 1.494 2.066 -27,7%
34 SSangYong 713 462 54,3%
35 Maserati 475 493 -3,7%
36 Tesla 422 267 58,1%
37 Infiniti 359 308 16,6%
38 Chevrolet 233 11.111 -97,9%
39 Bentley 190 241 -21,2%
40 Ferrari 185 176 5,1%
41 Lada 144 157 -8,3%
42 Nanjing MG 135 138 -2,2%
43 Aston Martin 87 125 -30,4%
44 Lamborghini 65 28 132,1%
45 Mahindra 48 19 152,6%
46 Rolls Royce 44 59 -25,4%
47 Cadillac 43 35 22,9%
48 DR 38 24 58,3%
49 Lotus 37 26 42,3%
50 Dodge 27 36 -25,0%
51 Tata 21 47 -55,3%
52 Chevrolet USA 11 83 -86,7%
53 Great Wall 8 24 -66,7%
54 Bugatti 1 1 0,0%