Volvo Sales Data & Trends for the U.S Automotive Market
Volvo has been present in the US for decades, and its image remained unchanged for the majority of this time – staid, safe and family-friendly. This began to change in the late 1990s and early 2000s as models like the S40 and S60 targeted younger with more sporty design and dynamics. Having met with some success, Volvo in recent years (under new, Chinese ownership) decided to push decidedly upmarket, to come level with the likes of Mercedes-Benz, BMW, Audi and Lexus.
In the US the car that is still associated with Volvo, the XC90 large SUV, is also its best seller, selling more than 30,000 units per year. Ever since its launch, Volvo has been more dependent on crossover sales than its luxury rivals, and this has continued as the share of crossovers in Volvo’s US sales has increased from 41% in 2010 to nearly 78% in 2018 and 2019. The XC60 and XC40 have contributed to this success, while the 90-series and 60-series sedan and wagon have struggled to make a mark in their respective segments, despite Volvo’s Cross Country versions of them, which are more popular in Europe.
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