Volkswagen Sales Data & Trends for the U.S Automotive Market
Volkswagen is a case of “how long can they go before they finally crack it?”. The brand that vies for the top spot in worldwide sales alongside Toyota has been making a hash of selling in the American market for decades, first by relying on the Beetle for way too long, then by subjecting its customers to the awful production quality of the US-produced Golf/Jetta in the 1980s, then relying on its too-expensive European range of cars through the 1990s and early 2000s, until finally developing US-centric Jetta and Passat models in the late 2000s.
While the new Jetta and Passat models met with early high demand, their conservative style quickly started turning customers off, as did the old-fashioned engine technology and so-so reliability. The one bright spot for VW USA was the relative success of its Clean Diesel cars, until in the fall of 2015 it emerged that they were not as clean as claimed, sending the company into damage-limitation mode. What does the future hold?
On the plus side, VW USA finally got the US-made 7-seat SUV Atlas that its dealers have been begging for a long time, as well as a 5- and 7-seat version of the new, larger Tiguan which is doing well. However, only time will tell how much customer had been turned off by the Diesel scandal…
Volkswagen’s best sellers in the United States are the Tiguan crossover and the Jetta sedan.
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