Toyota Sales Data & Trends for the U.S Automotive Market
Toyota has been the #1 Japanese manufacturer in the US for many years, and the only one to really challenge the top US brands such as Chevrolet and Ford. That said, it suffered a further drop during the late 2000s crisis than most of its competitors, seeing its sales fall from over 2m/year in 2006 to drop below 1.4m in 2011. However, it has rebounded strongly since, and in 2014 it’s been above 2m/year again. Toyota’s best sellers in the United States are the RAV4 and Camry.
The success of Toyota stems from offering dependable, inoffensive and reasonably-priced cars, or, if you’re a bit more cynical, from being the closest to a white-good carmaker, in essence the automotive equivalent of a toaster oven or a dishwasher. In recent years it has upped its styling game to make its cars more appealing and that appears to work for it. No matter what your view may be, though, you can’t argue with the numbers: it has five segment-leading cars, from the Compact (Corolla), Mid-sized (Camry), Compact Crossover (RAV4), Small Pickup (Tacoma) through to Alternative Power (with its hybrids), as well as the Highlander (#2 Mid-sized SUV), Avalon (#2 Large). In some way Toyota is in the US like VW is in Europe – any segment it touches it does well in.
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