The small crossover class in the United States is down 21% in the first three quarters of 2022, in an overall market down 13%. That means it’s losing share after outperforming the market in recent years and setting record after record. At just over 745,000 deliveries, small crossovers now make up 7.3% of the total US car market, down from 8.1% in the first three quarters of last year. In Q3, the class was down 15% in a stable overall market.
The segment’s two best sellers which hold more than a quarter of class sales are in the middle of a model changeover or due for one early next year. The Subaru Crosstrek manages to reclaim the class lead it last held in Q1 of 2021, thanks to a 23% gain in the third quarter. The third generation Crosstrek has already been revealed and will arrive early next year as a 2024 Model Year to the US. Meanwhile last year’s surprise leader Honda HR-V is being replaced by a new generation which resulted in a 47% drop in deliveries in the third quarter. The HR-V is now down 12% year-to-date, but if deliveries of the 2023 Model Year version pick up soon, it should be able to finish the year with positive figures. A surprise in third place, as the Volkswagen Taos jumps 2 spots to land on the segment podium. It’s been a long time since a VW model has stood on the podium of any class in the USA, but the Taos has been a slam dunk for the brand. It even almost took second place in the third quarter. That knocks the Nissan Kicks into 5th place with sales down 49% in Q3, dropping even behind the Hyundai Kona, down 35% in Q3.
The Chevrolet TrailBlazer was down 32% in the third quarter but still managed to outsell newcomer Toyota Corolla Cross. So did the Mazda CX-30 which was up 15%. The Kia Seltos and Ford EcoSport complete the top-10, both down 24% year-to-date as the former was up 22% in Q3 and the latter was stable. The Buick Encore GX and Jeep Renegade lost about 40% in Q3, while the Chevrolet Trax was actually up 1% and the Hyundai Venue was down just 5%. The Kia Niro is due for a redesign and dropped 86% in Q3 but is down just 2% for the year. The Mitsubishi Outlander Sport was down 21% in Q3 while the Toyota C-HR is being cannibalized by the more traditionally styled Corolla Cross.
Luxury brands see their share of the class decline to 11%, down from 12.3% in 2021 as their sales are down 30% on last year. Best selling luxury small crossover is still the Audi Q3 at #16 overall, with deliveries down 16% in Q3. The Cadillac XT4 is its nearest rival, up tenfold in the third quarter to an overall 17th place. The Volvo XC40 was down 58% and drops to 19th place and third among luxury players. In the third quarter the Lexus UX was down 60% and it’s now outsold by the Mercedes-Benz GLA year-t0-date. The GLA was up 147% in Q3 but still down 27% for the year. The Range Rover Evoque does relatively well in the third quarter at +18% and the Mini Countryman was down 30% but all other luxury models lose over half of their sales, except of course for newcomer Volvo C40 which finds just 326 buyers in Q3.
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