Subaru Sales Data & Trends for the U.S Automotive Market
Subaru has not only been the most successful of all Japanese automakers in growing its volume in the US since 2006, it actually recorded the highest growth of all mainstream brands with sales up 3.5-fold in 13 years (from 200,000 to 700,000) and breaking its annual US sales record every year from 2009 to 2019. The Outback and Forester are Subaru’s best selling models in the United States.
Subaru’s success stems from focusing heavily on its 4×4 Unique Selling Point and producing a handful of cars that consumers really want, such as the Outback, Forester and XV Crosstrek. In doing so it has actually neglected the mainstream slightly, with the Legacy and Impreza in decline in recent years. However, the successful launch of a 7-seat SUV called Ascent after the failure of the Tribeca has proven that Subaru still has some mainstream appeal for families.
Subaru produces the Impreza and Crosstrek, Legacy, Outback and Ascent for the US market in its factory in Lafayette, Indiana and imports the Forester and BRZ from Japan.
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