US sales Q1-Q3 2016 Small Sports segment

US Small Sports

Sales in the Small Sports segment declined by 4 percent in the third quarter of 2016, a recovery after the 15 percent decline recorded in the second quarter of the year. This means that the segment did better than the Sports Large segment but not as well as the Small Premium Sports segment, the only one of the three to record a rise in sales so far this year.

Highlights for Q1-Q3 2016:

Fiat 124 Spyder
  • Things are not looking good for the muscle car triumvirate, with all three models losing sales so far in 2016, though the mere 1 percent fall in sales for the Dodge Challenger should be viewed as success given the model’s age
  • Only two models gained sales so far this year compared to 2015: Hyundai Veloster (up 14 percent) and Mazda MX-5 Miata (up 29 percent)
  • Both Scion models lost sales this year as the brand wound down, with the Scion FR-S being rebadged as Toyota 86 and Scion tC being discontinued
  • Sales of Fiat 124 Spider began in earnest in the third quarter of the year, reaching almost 1,500 units over the period, not bad considering the donor model, the well-established Mazda MX-5 Miata, only sold around 2,500 units in the third quarter