Sales in the Small Premium Sports segmentin the US rose by 3% in Q1 2016 to 3,395 vehicles – exactly the same rate of growth as the Small Sports segment, as well as the industry as a whole. There is some hope for higher growth for the segment on the horizon, with the facelifted Porsche 718s (Cayman and Boxster) and Mercedes-Benz SLC (nee SLK) hitting the market, while sales of the Audi TT keep ramping up.
Highlights in Q1 2016:
Mercedes-Benz SLK remains the segment leader by a slant margin of 41 cars over Porsche Cayman, although if the latter’s sales were combined with those of its sister Boxster model the Porsche twins would be the clear segment leaders
The only model in the segment to record a meaningful rise in sales was the Audi TT, with sales up 6,000% to 663, good enough for fourth spot in the segment
BMW Z4 sales collapsed, falling by 73%, as BMW seemingly is getting ready to pull the model from the market before the replacement arrives – something Audi did with the TT Mk II
With less than stellar reviews sales of Alfa Romeo 4C fell by 23% compared to the initially promising levels recorded in Q1 2015
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.