US sales: October 2016, brands

US car sales were 1,370,416 in October, over 60,000 lower than in September, and the second lowest number since January. However, more worrying for the market is that the number was a full 5.9 percent lower than in October 2015, meaning that total sales for 2016 now slipped 0.2 percent behind those for 2015 at this time of the year. Part of the explanation is that there were two fewer selling days in October 2016 compared with October 2015, while Hurricane Matthew likely also hurt sales in the Southeast. If things continue this way, 2015 will remain a record year for the industry for the near future.

Highlights:

  • Ford‘s sales decline has entered a fourth straight month, but more importantly, the substantial 12.7 percent decline was for it to fall behind Chevrolet (sales down 0.8 percent), allowing the GM brand to grab the top spot for the first time since December 2011
  • Sales at Toyota fell by 8.2 percent, making its September sales recovery short-lived
  • Relative to the losses experienced by the front-runners, Nissan and Honda did well to lose only around 2 percent of sales each, the former being saved by its truck sales surging 13 percent, while its car sales slumped 15 percent
  • Jeep and GMC continued their sales decline from last week to lose around 6 percent relative to October 2015, which is a worrying sign that things are turning for the worse at Jeep, one of the only well-performing brands over at FCA…
  • Luckily for FCA, its other well-performing brand, Ram, posted a very healthy 11.5 percent sales gain to place ninth in the sales rankings, its highest ranking ever (it first broke into the top-10 in mid-2014), allowing it to jump Kia and GMC for 10th spot in the sales ranking YTD
  • October also marked a good month for Hyundai (sales up 4.2 percent, a much-needed boost), Subaru (sales up 4.1 percent) and Buick (sales up 7.4 percent)
  • On the flip side, many brands had a rather wretched October: Dodge (sales down 16.4 percent), VW (sales down 18.5 percent), BMW (sales down 18.4 percent), Mazda (sales down 10.8 percent), Chrysler (sales down 44.7 percent), Acura (sales down 20.0 percent), Land Rover (sales down 23.2 percent), and Fiat (sales down 24.3 percent)
  • Audi extended its unbroken streak of rising sales (to 7 years!), as did Subaru
  • Mercedes-Benz comfortably outperform both Lexus and BMW among luxury car brands, while Porsche recorded a nice 10.7 percent sales increased
  • Among luxury car brands there were a few whose sales increase significantly: Jaguar (sales up 225.8 percent), Bentley (sales up 157.9 percent) and Maserati (sales up 11.9 percent)

Brand ranking October 2016

Monthly YTD
# Model Oct’16 Oct’15 Δ # 2016 2015 Δ
a1 (1) Chevrolet 181,964 183,464 -0.8% a2 1,725,932 1,752,932 -1.5%
a2 (1) Ford 178,623 204,620 -12.7% a1 2,080,827 2,071,581 0.4%
a3 Toyota 161,116 175,494 -8.2% a3 1,677,132 1,732,255 -3.2%
a4 Honda 113,292 115,572 -2.0% a4 1,215,761 1,153,438 5.4%
a5 Nissan 102,312 104,904 -2.5% a5 1,195,388 1,121,762 6.6%
a6 Jeep 68,826 73,705 -6.6% a6 772,148 698,447 10.6%
a7 Hyundai 62,505 60,005 4.2% a7 646,698 642,087 0.7%
a8 Subaru 53,760 51,629 4.1% a9 497,162 475,105 4.6%
a9 (3) Ram 49,443 44,325 11.5% b10 (2) 444,399 394,176 12.7%
b10 (1) Kia 48,977 50,044 -2.1% a8 540,387 517,728 4.4%
b11 GMC 42,668 45,478 -6.2% b12 (2) 433,690 452,111 -4.1%
b12 (2) Dodge 41,514 49,683 -16.4% b11 438,031 432,208 1.3%
b13 Mercedes-Benz 31,383 31,751 -1.2% b13 305,154 300,045 1.7%
b14 (2) Lexus 24,803 26,436 -6.2% b14 (2) 260,093 270,331 -3.8%
b15 (1) VW 24,779 30,387 -18.5% b16 (2) 251,077 290,280 -13.5%
b16 (1) BMW 24,017 29,439 -18.4% b15 253,988 280,568 -9.5%
b17 (1) Mazda 22,711 25,451 -10.8% b17 (1) 244,838 264,773 -7.5%
b18 (1) Buick 20,046 18,660 7.4% b19 190,763 183,856 3.8%
b19 (1) Audi 17,721 17,700 0.1% b20 169,617 164,937 2.8%
b20 (3) Chrysler 14,181 25,663 -44.7% b18 (1) 208,669 266,756 -21.8%
b21 (1) Cadillac 13,948 15,391 -9.4% b21 (1) 135,398 140,197 -3.4%
b22 (1) Acura 12,869 16,079 -20.0% b22 (1) 130,387 146,583 -11.0%
b23 Infiniti 11,208 11,143 0.6% b23 108,213 106,222 1.9%
b24 Lincoln 9,069 8,485 6.9% b24 88,506 81,601 8.5%
b25 Mitsubishi 7,637 7,426 2.8% b25 80,986 79,071 2.4%
b26 Volvo 6,340 7,422 -14.6% b26 (1) 67,659 54,765 23.5%
b27 Land Rover 5,532 7,199 -23.2% b27 (1) 60,678 54,863 10.6%
b28 (1) Porsche 4,506 4,070 10.7% b29 44,656 43,325 3.1%
b29 (1) Mini 3,954 4,087 -3.3% b30 (2) 43,184 49,402 -12.6%
b30 (4) Jaguar 3,219 988 225.8% b32 (1) 24,147 12,217 97.7%
b31 (1) Fiat 2,622 3,464 -24.3% b31 28,163 35,374 -20.4%
b32 (1) Tesla 2,250 2,155 4.4% b33 (1) 22,225 20,255 9.7%
b33 Maserati 1,304 1,165 11.9% b34 9,456 9,175 3.1%
b34 (1) Smart 418 721 -42.0% b35 4,449 6,090 -26.9%
b35 (3) Scion 376 2,115 -82.2% b28 (2) 50,406 36,182 39.3%
b36 Bentley 312 121 157.9% b36 1,819 1,896 -4.1%
b37 Rolls-Royce 102 98 4.1% b37 1,016 980 3.7%
b38 Lamborghini 86 84 2.4% b38 860 840 2.4%
b39 Alfa Romeo 23 58 -60.3% b39 445 565 -21.2%
  1. Always an interesting read .. but no Lotus sales figures ?
    They are now selling the new Evora 400 in the states …
    Would be interesting to know why ?
    Unless they havent sold any

    1. Hi Richard,

      we’d love to know Lotus US sales figures as well, but unfortunately the brand doesn’t report monthly sales data, just like Ferrari, Rolls Royce and Lamborghini.

      As soon as data for these brands becomes available, our readers will be the first to know about it!

  2. What do you think about Fiat and Alfa Romeo future in the States? Sadly, looks like Fiat is losing sales despite the introduction of 500X and I see nothing that could reverse that trend.

  3. Artur – I’d say thing are looking pretty bleak for Fiat. The model that has been a moderate hit in the US, the small 500, is aging, losing popularity, and won’t be replaced anytime soon. The models that he carmaker was hoping would help it build volume and profits, on the other hand, are either not doing as well as it had hoped (500X) or are a total flop (500L). The 124 Spyder is nice, but it’s a niche vehicle too removed from its main offerings to make a difference.

    For Alfa, on the other hand, it’s too early to say. The 4C is way too niche to have any bearing on the success of the brand – it won’t be until sales of the Giulia, and even more the Stelvio SUV, are in full swings that we’ll know what kind of future the brand has in the US

  4. Have you a view regarding the success or otherwise of the Jaguar F-Pace, particularly in relation to their XF and XE sedans.

  5. @Peter – the success of the F-Pace is mainly due to the fact that SUV buyers seem to be less set in their ways than those who buy Mid-sized or Large Premium sedans, but also (and this is my opinion) because the F-Pace actually fares better against its rivals than the XE and XF do against their, particularly when it comes to road presence (the sedans are probably too conservative for their own good, whereas the F-Pace looks better than most SUVs out there)

  6. Thank you Krzysztof for your input.
    Your view is one that is very perceptive and I agree with you.
    Later today Jaguar will announce an Electric SUV, smaller I understand that the F-Pace, and I wonder if perhaps that is a route for the F-Pace ?
    Certainly I can imagine in California it might work but elsewhere ?

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