US sales: November 2017, brands

The see-sawing we have observed in the US market in the past few months continued in November, with a sales increase of 1.4%. This follows a decline in October, growth in September, and eight straight months of decline before that. As a result of the larger decline in sales earlier in the year the market is still down 1.2% YTD, but this still looks much better than the position it was just four months ago in July, when it was down 2.6% YTD. It is still much too early to talk about a recovery per se, but the signs are the worst decline has been halted for now.

November’17 Highlights:

  • Even though, much like in the whole market, sales in the Top 10 rose slightly, this growth was concentrated with only a few brands: six out of the ten brands saw their sales fall in November
  • The biggest winner by far was Nissan, which saw its sales rise by 19.3%, which was enough to put it ahead of its arch-rival Honda in November, even though the latter also saw its sales rise by a healthy 8.2%
Nissan_Rogue-US-car-sales-statistics
Nissan Rogue
  • Ahead of the two Japanese brands the Top 3 saw another good performance from the market leader, Ford (sales up 7.6%), while both Chevrolet and Toyota saw their sales fall slightly compared to Nov’16
  • In sixth place Jeep saw its sales fall by 1.9%, which actually made November the brand’s least bad month since January, though it did extend its streak of consecutive sales declines to 15 months
  • The Korean duo, Hyundai in seventh and Kia in tenth, continued to lose sales as they had pretty much all year
  • By their standards November was not a great month for eight-placed Subaru, which barely eked out positive growth, and GMC, whose sales fell by 5.8% 
  • Among the remaining mainstream brands there were two surprisingly good performances: Chrysler was an unexpected winner, as it registered 13.7% growth (its first in over two years!), while Mitsubishi saw its sales go up almost by a quarter
Chrysler Pacifica
  • The other mainstream brands did not do so well: after seeing its sales rise by almost 10% in October, sales at Volkswagen fell by 4.5%, which was worse than the decline over at Mazda (down 2.6%) and Buick (down 3.0%), better than the 5.0% sales decline over at Ram, and much better than the 10.4% fall at Mini, 15.3% fall at Dodge, 28.2% fall at Fiat 
  • Still, the worst performance by far came from Smart, whose sales collapsed by over three-quarters
  • Luxury brands performed better than mainstream brands in November, registering an average growth of 3.7% versus 1.0% for mainstream brands
  • From among luxury brands it was once again Tesla at the front, with sales rising by over 50%, with Genesis (up 36.0%), Land Rover (up 20.2%) and Audi (up 12.1%) all seeing their sales go up by double-digits
  • Not all luxury brands did well, though, with Lincoln (down 5.5%), Lexus (down 6.7%), Jaguar (down 9.5%), Cadillac (down 12.8%) and Maserati (down 17.3%) all seeing their sales fall
  • Alfa Romeo set a new monthly sales of 1,440 cars, suggesting that it might breach 1,500 in the coming months
  • November was once again a good month for exclusive brands, with only Bentley seeing falling sales, while Lamborghini sales once again almost doubled on this time last year

Brand ranking

Monthly YTD
# Model Nov’17 Nov’16 Δ # 2017 2016 Δ
a1 Ford 201,296 187,012 7.6% a1 2,233,750 2,334,493 -4.3%
a2 Chevrolet 167,777 169,675 -1.1% a3 (1) 1,859,075 1,883,551 -1.3%
a3 Toyota 164,499 168,425 -2.3% a2 (1) 1,941,659 1,865,256 4.1%
a4 (1) Nissan 122,959 103,024 19.3% a5 1,318,202 1,291,585 2.1%
a5 (1) Honda 120,440 111,308 8.2% a4 1,352,572 1,333,254 1.4%
a6 Jeep 66,001 67,285 -1.9% a6 755,317 846,287 -10.7%
a7 Hyundai 55,435 61,201 -9.4% a7 603,209 707,485 -14.7%
a8 (1) Subaru 51,721 51,308 0.8% a8 (1) 584,614 551,955 5.9%
a9 (1) GMC 46,277 49,113 -5.8% b11 496,541 483,213 2.8%
b10 (2) Kia 44,302 52,504 -15.6% a9 (1) 546,629 593,245 -7.9%
b11 Ram 40,390 42,511 -5.0% b10 506,914 489,287 3.6%
b12 (1) Mercedes-Benz 34,112 32,927 3.6% b13 332,990 338,670 -1.7%
b13 (1) Volkswagen 29,207 30,578 -4.5% b14 (1) 316,976 287,335 10.3%
b14 (2) Dodge 28,845 34,075 -15.3% b12 419,111 470,134 -10.9%
b15 (1) BMW 28,049 26,189 7.1% b15 (1) 271,432 280,339 -3.2%
b16 (1) Lexus 27,118 29,050 -6.7% b16 (2) 269,768 290,046 -7.0%
b17 Mazda 21,469 22,041 -2.6% b17 262,577 269,019 -2.4%
b18 (1) Audi 19,195 17,118 12.1% b18 (2) 199,534 187,018 6.7%
b19 (1) Buick 17,974 18,530 -3.0% b19 196,946 208,343 -5.5%
b20 (1) Chrysler 16,510 14,518 13.7% b20 (2) 171,337 222,716 -23.1%
b21 (1) Cadillac 13,359 15,326 -12.8% b21 141,136 148,560 -5.0%
b22 Infiniti 13,026 12,112 7.5% b23 137,036 120,095 14.1%
b23 Acura 12,716 11,616 9.5% b22 139,540 144,212 -3.2%
b24 Lincoln 8,909 9,429 -5.5% b24 100,540 98,924 1.6%
b25 (1) Mitsubishi 8,609 6,896 24.8% b25 95,185 88,884 7.1%
b26 (1) Volvo 7,854 7,723 1.7% b26 71,828 72,464 -0.9%
b27 Land Rover 6,801 5,659 20.2% b27 66,759 65,582 1.8%
b28 Porsche 5,555 5,513 0.8% b28 (1) 51,507 50,265 2.5%
b29 Mini 4,038 4,507 -10.4% b29 (1) 42,491 47,372 -10.3%
b30 (2) Tesla 3,555 2,300 54.6% b30 (1) 40,810 37,919 7.6%
b31 (1) Jaguar 3,061 3,381 -9.5% b31 (2) 36,180 26,949 34.3%
b32 (2) Genesis 1,776 1,306 36.0% b33 (2) 18,664 5,214 258.0%
b33 (2) Fiat 1,733 2,415 -28.2% b32 24,754 30,577 -19.0%
b34 (8) Alfa Romeo 1,440 23 6160.9% b35 (7) 9,997 476 2000.2%
b35 (2) Maserati 1,141 1,380 -17.3% b34 12,284 10,840 13.3%
b36 (1) Ferrari 252 179 40.8% b37 (1) 2,262 2,069 9.3%
b37 (1) Bentley 247 387 -36.2% b38 (1) 2,107 2,174 -3.1%
b38 (3) Lamborghini 139 76 82.9% b40 (1) 999 934 7.0%
b39 (4) Smart 130 563 -76.9% b36 2,905 5,025 -42.2%
b40 (1) McLaren 116 89 30.3% b41 874 760 15.0%
b41 (1) Rolls-Royce 111 81 37.0% b39 (1) 1,250 918 36.2%

* estimates