US car sales were 1,378,330 in November, over a little over 10,000 units more than in October. More importantly, however, this marked a 3.6 percent increase on November 2015, the first monthly increase since July 2016. The higher demand was mainly driven by two factors: higher incentives offered by carmakers, and strong demand for trucks. Overall, truck sales rose 8.6 percent compared to 2015, while car sales fell by 3.9 percent. This performance also marked a return to positive year-to-date growth for the market, though with sales in 2016 up by only 0.1 percent compared to 2015 it’s anyone’s guess whether 2016 will be a new record year for the industry, or whether that distinction will remain with 2015.
Highlights:
Chevrolet enjoyed a healthy 8.1 percent rise in sales, though it had to relinquish the top spot it grabbed in October as market-leader Ford returned to positive growth after a four-month sales slide
The other top 5 all enjoyed strong sales growth, particularly fourth-placed Honda (7.9 percent) and fifth-placed Nissan (8.0 percent)
Woes at Jeep continued as sales slumped by 12.3 percent, the first double-digit sales fall for the brand in a long time
In fact, Jeep was the only brand which saw sales fall in the top 10, with double-digit sales growth being recorded by eight-placed Kia (sales up 15.3 percent), ninth-placed Subaru (sales up 11.4 percent) and tenth-placed GMC (sales up 14.1 percent)
Things at FCA are looking decidedly gloomy: overall sales are down 14.1 percent due to poor performance by Jeep, Dodge (sales down 20.7 percent), Chrysler (sales down 46.8 percent) and Fiat (sales down by 14.5 percent), with the only bright-spots being the ever-continuing good performance at Ram (sales up 12.0 percent) and, to a small extent, Maserati (sales up 27.3 percent)
One brand that should be very happy with its November performance is VW, whose sales rose by 24.2 percent, almost returning it to its pre-dieselgate sales result in November 2014, when it sold only around 2,000 care more than it did this year – not bad for a tarnished brand offering a range of rapidly-aging cars
Further good news for the VAG group came as Audi extended its streak of sales increases to 85 months, with its 2.5 percent growth rate higher than its closest luxury competitors: the 0.3 percent rise in sales at Mercedes-Benz, the 1.0 percent drop at Lexus, the 5.1 percent drop at Acura or the huge 18.2 percent sales fall at BMW
The smaller luxury brands did better: sales were up by 3.6 percent at Infiniti, 19.1 percent at Lincoln, 11.9 percent at Volvo, 23.9 percent at Porsche, 105.9 percent at Bentley and 217.5 percent at Jaguar
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