After looking at the November US sales by brand last week, now it’s time to look at sales broken out by model. The top 10 changed a bit compared to October, with Toyota RAV4 advancing two positions to 5th spot, while the Honda Accord falls two spots to 7th. It is interesting to see the pre-facelift RAV4 have so much traction (sales up 29.7% compared to Nov’14), while the post-facelift Honda CR-V is struggling (sales down 19.9%). Another changes is that the Honda Civic jumped over Toyota Corolla to claim 8th spot, presumably on the strength of model-sellout incentives before the new model goes on sale. But both models are now under attack from Nissan Rogue, which may soon climb even higher than 10th (right now it’s the highest-placed Nissan).
Looking at cars ranked between 11th and 20th does not bring any big surprises. The biggest change relative to October is Hyundai Elantra advance to 15th spot, seven better than last month and 11 better than last year, on the back of 25.9% that grew relative to Nov’14. Clearly, Hyundai is continuing to aggressively market the model before the replacement arrives in early 2016. Exactly how long this will continue is hard to tell, but to see just how quickly such a selling spree can end look no further than at Chevrolet Malibu: 11th last month, 34th this month, exactly where it was in Sep’15.
November was also the month when VW’s Dieselgate finally seemed to have made a big dent in its sales figures, which were down almost 25% compared to Nov’14. Looking at its models, it is clear that the brunt of this is due to the Passat, whose sales were down 60.4% compared to this month last year, as well as the Jetta, whose sales were down 29.5%. That said, the Jetta actually did a bit better than last month, with its ranking rising from 55th to 32nd, possibly a sign that VW is getting to grips with its post-crisis reality. Time will tell if that is in fact the case.
From among the top 50, models that continue to lose sales the most include the compact Ford Focus (down 24.7% compared to Nov’14, and placing 31st, only one slot above the Jetta) and Chevy Cruze (sales down 29.7%), the mid-sized Chrysler 200 (sales down 27.8%) and the full-size pickup GMC Sierra (sales down 26.7%). This is particularly bad news for the Chrysler 200, which is only one of three (!) models sold under the Chrysler brand, and the one that was meant to mark a new dawn for the brand under Fiat’s direction.
An interesting fight is brewing between the Chevy Trax and Jeep Renegade – both entered the market in the past year, and while the Chevy lead the subcompact SUV sales in October, the smallest Jeep rose to the top in November. In the meantime, the supply-restricted Honda HR-V sold half the number of units of these two, though that might change once the Japanese factories finally catch up with demand.
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