January was a month of big changes in the Top 10. While Ford F-Series held steady at the top of the segment, its closest rival Chevrolet Silverado saw its sales rise by 14.5%, continuing its good run from December, and suggesting that the model may be “priced to move” ahead of the market debut of the new generation model. By comparison, Ram Pickup had a poor month by its own standards, seeing its sales fall by 13.1% and falling to fifth spot, its lowest ranking in over three years. This allowed Nissan Rogue to enter the Top 3 for the first time ever, followed by Toyota RAV4, with both models seeing their sales rise by over 20%. But the rise of the compact crossover was truly underlined by the performance of the new Chevrolet Equinox, which saw its sales rise by over 50%, good enough for sixth spot – its highest-ever ranking. But this is not to say that all compact crossovers can be winners – Honda CR-V saw its sales fall by 16.9%, an alarmingly poor performance for a new model. Also bucking the recent trend of decline in the mid-sized cars were the new Toyota Camry (sales up 21.8%) and the soon-to-be-replaced Nissan Altima, whose sales were up 6.6%, allowing the model to re-enter the Top 10 for the first time in almost a year.
After entering the Top 10 in December Ford Explorer could not repeat the feat in January, losing 15.0% of sales and ending up in 18th spot. Other models whose performance disappointed include the new Honda Accord, whose sales were 14.5% lower than those of the old model this time last year, Chevrolet Cruze, which after holding sales steady in 2017 was down almost 50% in January (thanks in large part, one would imagine, to the success of its Equinox crossover sister), and the new GMC Acadia, whose sales were 16.4% below Jan’17.
Sales of the Volkswagen Atlas continued apace as the model once again ranks in the 70s, though this performance was easily outshone by that of its smaller brother, the Tiguan L, whose sales unusually rose between December and January to give the nameplate its highest monthly sales figure of 6,336, and its highest ranking of 53. Also enjoying its best-ever month was the Toyota C-HR, whose sales almost reached 4,000 and which ranked in the Top 100 for only the second time. Meanwhile, sales of the supply-limited Tesla Model 3 hit a new high of 1,875 – low compared to Elon Musks blusterous predictions, but not bad by EV standards, as the model easily outsold the hybrid Hyundai Ioniq. Over at Alfa Romeo the Giulia had a considerably better month than the Stelvio, unusual given the crossover’s added appeal in the middle of winter, while Kia Stinger crossed the 1,000 threshold for the first time.
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