US sales: February 2016, brands

US car sales were up 6.8% to 1,343,652 in February, bringing growth back to black where it has been, with a few interruptions, for the past few years. One of the reasons for this good performance is that this year February had 29 days, which usually makes a not-insubstantial contribution to total sales. In addition, whereas January was affected by the snowstorm of the century on the East Coast, many of those customers who delayed their purchases at the time caught up in February.

A lot of records were set in February:

  • FCA saw its best February since 2006 (182,879 sales), resulting in the 71st straight monthly gain on the back of another strong month for Jeep, Dodge and RAM
  • Audi’s February sales (11,718 sales) represent its 62nd straight monthly gain
  • Lexus outsold Mercedes-Benz and BMW with 23,090 sales, thanks mainly to its strong-selling SUVs
  • Nissan set a new February record (120,540) on the back of strong sales from the Murano and the renewed Sentra
  • Honda set a new February record (106,212) thanks to its new Civic and refreshed Accord models

Please note: for those of you interested in US auto sales statistics, Bart & Kriss have been working very hard these last couple of months to add US brand- and model specific pages to the already existing European and Chinese car sales data pages. Use the drop-down menu on the top right-hand corner of this site to browse for car sales data of every brand and model sold in the US since 2003.

Highlights include:

  • FordNissan and Honda all posted sales growth in the double digits, however in all three cases it’s mostly due to a front-loading of fleet sales (which are usually much less profitable than retail sales). The retail/fleet sales are not usually broken out, but we know, for example, that Ford’s retail sales grew only at around 10%, whereas its fleet sales rose by 40%
  • Scion, which will be phased out and whose models will be integrated into the Toyota brand, saw a 52.2% increase thanks to the two new models iA and iM
  • Jeep and RAM all continued gaining sales at 20% or more, showing that maybe Marchionne is onto something with wanting to concentrate on crossovers and trucks
  • Lincoln surprised everyone with sales growing by 30.4%, presumably on the back of strong MKX and MKC sales
  • Maserati saw its sales grow by a handsome 51.4%

Losers include:

  • Chrysler and Fiat keep losing double digits in volume for FCA
  • Volkswagen sales continue falling, by 13.2% in February, as it has a stop-sale order for many 2016 models
  • Despite new models and a relatively young range Mazda posted a fall of 16.0%
  • BMW and Infiniti all saw their sales decline by over 10%, allowing the latter to be overtaken by the surging Audi
  • Bentley saw its sales fall by over two thirds compared to February 2015, presumably as consumers shift their focus to the Bentayga, whose deliveries have not yet begun

Brand ranking February 2016

Brand Feb 2016 Feb 2015 change
1 Ford 208,006 173,509 19.9%
2 (1) Toyota 158,982 153,608 3.5%
3 (1) Chevrolet 158,644 159,788 0.7%
4 Nissan 120,540 106,777 12.9%
5 Honda 106,213 92,474 14.9%
6 Jeep 68,228 55,642 22.6%
7 Hyundai 53,009 52,505 1.0%
8 Kia 49,737 44,030 13.0%
9 (1) Dodge 47,251 42,115 12.2%
10 (2) Ram 43,302 33,991 27.4%
11 Subaru 42,011 41,358 1.6%
12 (3) GMC 39,530 42,433 6.8%
13 (3) Mercedes-Benz 25,210 25,291 0.3%
14 (4) Lexus 23,090 22,995 0.4%
15 (2) BMW 22,498 25,201 10.7%
16 (2) VW 22,321 25,710 13.2%
17 (2) Mazda 21,544 25,650 16.0%
18 (5) Chrysler 21,056 28,502 26.1%
19 Buick 17,811 17,418 2.3%
20 Acura 12,773 12,992 1.7%
21 Cadillac 11,840 11,739 0.9%
22 (1) Audi 11,718 11,455 2.3%
23 (1) Infiniti 10,371 11,659 11.0%
24 (1) Lincoln 8,039 6,164 30.4%
25 (1) Mitsubishi 7,870 7,533 4.5%
26 Land Rover 6,417 4,917 30.5%
27 (1) Scion 5,882 3,864 52.2%
28 (1) Volvo 5,260 4,012 31.1%
29 (2) Porsche 3,561 3,202 11.2%
30 Fiat 2,993 3,289 9.0%
31 (2) Mini 2,839 3,720 23.7%
32 Tesla 2,150 1,900 13.2%
33 Jaguar 1,512 1,410 7.2%
34 Maserati 728 481 51.4%
35 Smart 422 458 7.9%
36 (1) Rolls-Royce 97 95 2.1%
37 (1) Lamborghini 86 84 2.4%
38 (2) Bentley 62 196 68.4%
39 Alfa Romeo 49 47 4.3%