US car sales were up 6.8% to 1,343,652 in February, bringing growth back to black where it has been, with a few interruptions, for the past few years. One of the reasons for this good performance is that this year February had 29 days, which usually makes a not-insubstantial contribution to total sales. In addition, whereas January was affected by the snowstorm of the century on the East Coast, many of those customers who delayed their purchases at the time caught up in February.
A lot of records were set in February:
FCA saw its best February since 2006 (182,879 sales), resulting in the 71st straight monthly gain on the back of another strong month for Jeep, Dodge and RAM
Audi’s February sales (11,718 sales) represent its 62nd straight monthly gain
Nissan set a new February record (120,540) on the back of strong sales from the Murano and the renewed Sentra
Honda set a new February record (106,212) thanks to its new Civic and refreshed Accord models
Please note: for those of you interested in US auto sales statistics, Bart & Kriss have been working very hard these last couple of months to add US brand- and model specific pages to the already existing European and Chinese car sales data pages. Use the drop-down menu on the top right-hand corner of this site to browse for car sales data of every brand and model sold in the US since 2003.
Ford, Nissan and Honda all posted sales growth in the double digits, however in all three cases it’s mostly due to a front-loading of fleet sales (which are usually much less profitable than retail sales). The retail/fleet sales are not usually broken out, but we know, for example, that Ford’s retail sales grew only at around 10%, whereas its fleet sales rose by 40%
Scion, which will be phased out and whose models will be integrated into the Toyota brand, saw a 52.2% increase thanks to the two new models iA and iM
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