US car sales analysis – 2018 winners and losers, models

 

After looking at 2018 winner and losers by brand, let us now look at individual models. However, rather than repeat many of models that made for a brand’s success (Jeep Cherokee, Compass, and Wrangler; Tesla Model 3) or contributed to the brand’s downturn (Jaguar XE, XF and F-Type; Genesis G80 and G90), we will focus on models that did particularly well, or poorly, by the standards of the brand or their segments.

2018 Winners:

  • Ram Pickup – the evolutionary fifth generation is clearly proving a big hit with buyers, with sales up by more than 30% in August, November and December, making 2018 the model’s best ever year
Ram Pickup
  • Hyundai Kona – the adventurously-styled small Hyundai crossover saw its sales cross 8,000 in Dec’18, over 1,500 more than erstwhile segment leader Jeep Renegade, and within 800 units of the current segment leader, Buick Encore (according to our estimates)
  • Subaru Ascent – much like the Kona, the new-to-the-brand Ascent has been an immediate hit with buyers, with the high December sales suggesting 2019 sales could top 100,000 – not bad for a brand whose total sales were still well below 200,000 only a decade ago
  • Kia Stinger – a large 4-door, RWD “coupe” from a brand whose sportiest model in the past decade has been a 2-door version of its FWD compact runabout has no right to be selling over 15,000 units in a year, but the Stinger’s good press, handsome looks and powerful engines have brought in a lot of buyers
Kia Stinger
  • BMW X2 – the small X2 may be a questionable improvement over the already-handsome but more spacious X1, but that has not stopped it from frequently outselling not just its more straight-laced brother, but also its equally-new rivals, Volvo XC40 and Jaguar E-Pacecombined
  • Lexus LS – the big Lexus may find it hard to re-create the success of the first-generation model, which sold over 40,000 units per year, but the swoopy fourth-generation model has already managed to more than double the sales volume of the previous generation in 2017

2018 Losers:

Toyota Yaris Liftback
  • Smart ForTwo and Fiat 500 – with sales of both models down by almost 60% in 2018, now is the good time to admit the experiment has failed, and conclude that despite urbanization and changing tastes, American drivers are still not keen on driving anything smaller than a compact car
  • Mini Clubman – sales of the Clubman in 2018 were not just down by almost 45% year-on-year, they were barely over a third of what they were in 2016; clearly, customer seeking space greatly prefer the crossover Mini Countryman to the Clubman’s more straightforward compact segment positioning
  • Infiniti QX30 – hopes were high that the QX30 would bring a whole new group of younger, adventure-hungry customers to Infiniti, but instead sales have fallen by almost 45% in only the model’s second full year
Infiniti QX30
  • Volkswagen Golf – another once-popular model whose sales have collapsed (by 45%, compared to 2017) after the introduction of a similarly-sized crossover model (here: Tiguan L)
  • Chevrolet Bolt – the Bolt was touted as a taste of what the future of GM will look like, but with sales down 30% in only the model’s second year, at the time when the Tesla Model 3 is setting new EV records, is a poor performance
  • GMC Acadia – a rare case when a new generation of a model is significantly smaller than the previous one, the “right-sized” Acadia seemed to gain good traction with buyers in 2017, only to fall back a year later to the sales level achieved by the older model in its final year

Monthly model ranking

Monthly YTD
# Model Dec’18 Dec’17 Δ Notes # 2018 2017 Δ
a1 Ford F-series 87,772 89,385 -1.8%
Best in Large Pickup segment
a1 909,330 896,764 1.4%
a2 (1) Ram Pickup 60,155 44,907 34.0%
Fast growth
a3 536,980 500,723 7.2%
a3 (1) Chevrolet Silverado* 57,056 67,676 -15.7%
Worst rank in a year
a2 575,242 585,864 -1.8%
a4 (1) Nissan Rogue 42,523 40,172 5.9%
Best in Compact SUV segment
a5 412,110 403,465 2.1%
a5 (1) Honda CR-V 42,079 36,983 13.8%
a6 (1) 379,013 377,895 0.3%
a6 (2) Toyota RAV4 38,669 32,542 18.8%
a4 427,168 407,594 4.8%
a7 Chevrolet Equinox* 33,384 32,784 1.8%
a9 (3) 322,637 290,458 11.1%
a8 (4) Toyota Camry 29,093 43,331 -32.9%
Best in Mid-sized segment
Fast decline
a7 (1) 343,439 387,081 -11.3%
a9 (5) Honda Accord 28,627 22,115 29.4%
Fast growth
b10 (1) 291,071 322,655 -9.8%
b10 (1) Honda Civic 26,384 31,406 -16.0%
Best in Compact segment
Worst rank in a year
a8 325,760 377,286 -13.7%
b11 (175) Tesla Model 3* 25,250 1,060 ++
Best in Premium Mid-sized segment
Huge growth
b36 (219) 139,782 1,770 new
b12 (8) Toyota Corolla sedan 23,793 18,532 28.4%
Fast growth
b11 (1) 280,886 308,695 -9.0%
b13 (3) Toyota Highlander 23,125 21,041 9.9%
Best in Mid-sized SUV segment
b15 (3) 244,511 215,775 13.3%
b14 (3) GMC Sierra* 21,982 26,436 -16.8%
b20 (3) 210,356 217,943 -3.5%
b15 (3) Toyota Tacoma 21,531 18,705 15.1%
Best in Small Pickup segment
b14 (7) 245,659 198,124 24.0%
b16 (1) Jeep Cherokee 20,800 19,358 7.4%
b17 (10) 239,437 169,882 40.9%
b17 (4) Jeep Grand Cherokee 20,429 23,622 -13.5%
b18 (3) 224,908 240,696 -6.6%
b18 (6) Ford Escape 20,147 26,253 -23.3%
Worst rank in 4 years
Fast decline
b12 (1) 272,228 308,296 -11.7%
b19 (10) Jeep Wrangler 19,800 13,700 44.5%
Fast growth
b16 (6) 240,032 190,522 26.0%
b20 (10) Ford Explorer 19,586 28,566 -31.4%
Worst rank in 4 years
Fast decline
b13 250,690 271,131 -7.5%
b21 (3) Subaru Forester 17,642 17,441 1.2%
b25 (1) 171,613 177,563 -3.4%
b22 (3) Nissan Sentra 17,567 16,834 4.4%
b19 (3) 213,046 218,451 -2.5%
b23 (1) Nissan Altima 17,064 18,199 -6.2%
b21 (7) 209,146 254,996 -18.0%
b24 (1) Ford Fusion 16,052 17,444 -8.0%
b24 (5) 173,600 209,623 -17.2%
b25 (4) Subaru Outback 15,851 18,248 -13.1%
b23 178,854 188,886 -5.3%
b26 (7) Honda Pilot 15,698 18,602 -15.6%
b27 (8) 159,615 127,279 25.4%
b27 (10) Hyundai Tucson 15,384 11,633 32.2%
Fast growth
b35 (8) 142,299 114,735 24.0%
b28 (2) Ford Edge 15,133 13,660 10.8%
Best rank in a year
b39 (10) 134,122 142,603 -5.9%
b29 (14) Hyundai Elantra 15,076 21,350 -29.4%
Worst rank in a year
Fast decline
b22 (2) 200,415 198,210 1.1%
b30 (15) Chevrolet Colorado* 14,961 9,626 55.4%
Fast growth
b31 (13) 144,391 112,996 27.8%
b31 (3) Chevrolet Traverse* 14,082 12,313 14.4%
b33 (4) 144,227 123,506 16.8%
b32 (5) Mazda CX-5 13,741 14,097 -2.5%
b29 (4) 150,622 127,563 18.1%
b33 (2) Chevrolet Cruze* 13,681 13,406 2.1%
b30 (5) 145,830 184,751 -21.1%
b34 (2) Toyota 4Runner 13,309 11,954 11.3%
b37 (5) 139,694 128,296 8.9%
b35 (9) Chevrolet Malibu* 13,283 16,628 -20.1%
Fast decline
b34 (10) 142,574 185,857 -23.3%
b36 (8) Lexus RX 13,222 13,951 -5.2%
Best in Premium Large SUV segment
b46 (2) 111,636 108,407 3.0%
b37 (10) Jeep Compass 12,745 8,743 45.8%
Worst rank in a year
Fast growth
b26 (35) 171,167 83,253 105.6%
b38 (4) Chevrolet Tahoe* 12,389 10,271 20.6%
Best in Large SUV segment
Best rank in a year
b45 (9) 112,226 98,961 13.4%
b39 (30) GMC Terrain* 11,737 6,500 80.6%
Fast growth
b43 (17) 113,748 85,441 33.1%
b40 (7) Ford Transit 11,348 12,380 -8.3%
Best in Large Van segment
b38 (4) 137,794 127,360 8.2%
b41 (9) Hyundai Santa Fe 11,347 13,146 -13.7%
b42 (12) 117,038 133,171 -12.1%
b42 (7) Subaru Crosstrek 11,295 12,302 -8.2%
Worst rank in a year
b32 (15) 144,384 110,138 31.1%
b43 (3) Toyota Tundra 11,216 10,886 3.0%
b41 (1) 118,258 116,285 1.7%
b44 (1) Honda Odyssey 10,512 9,874 6.5%
Best in Minivan segment
b48 (4) 106,327 100,307 6.0%
b45 (16) Volkswagen Jetta 10,261 7,233 41.9%
Fast growth
b56 (15) 90,805 115,807 -21.6%
b46 (10) Kia Soul 10,128 7,610 33.1%
Best in Subcompact segment
Fast growth
b50 (8) 104,709 115,712 -9.5%
b47 (20) Dodge Grand Caravan 9,694 6,623 46.4%
Worst rank in a year
Fast growth
b28 (8) 151,927 125,196 21.4%
b48 (3) Buick Encore* 9,034 8,052 12.2%
Best in Subcompact SUV segment
b55 (3) 93,631 88,035 6.4%
b49 (40) Ford Expedition 8,960 5,458 64.2%
Fast growth
b75 (14) 65,542 51,883 26.3%
b50 (11) Chrysler Pacifica 8,936 11,144 -19.8%
Worst rank in a year
b40 (2) 118,322 118,274 0.0%
b51 (17) Chevrolet Trax* 8,793 6,563 34.0%
Best rank in a year
Fast growth
b57 (7) 90,784 79,289 14.5%
b52 (8) Lexus NX 8,764 7,410 18.3%
Best in Premium Mid-sized SUV segment
Best rank in 4 years
b81 62,079 59,341 4.6%
b53 (4) Hyundai Sonata 8,705 8,508 2.3%
b49 (18) 105,118 131,803 -20.2%
b54 (51) BMW X3 8,511 4,283 98.7%
Fast growth
b82 (23) 61,351 40,691 50.8%
b55 (1) Kia Sorento 8,502 7,740 9.8%
b47 (6) 107,846 99,684 8.2%
b56 (25) Volkswagen Tiguan L 8,353 5,770 44.8%
Fast growth
b58 (96) 89,476 21,023 325.6%
b57 (new) Hyundai Kona 8,319 0 new
New
b96 (new) 47,090 0 new
b58 (1) Audi Q5 8,143 7,531 8.1%
b70 (13) 69,978 57,640 21.4%
b59 (15) Nissan Murano 8,033 9,718 -17.3%
b61 (5) 83,547 76,732 8.9%
b60 (3) Kia Optima 7,809 7,081 10.3%
b52 (3) 101,603 107,493 -5.5%
b61 (new) Subaru Ascent 7,733 0 new
New
c112 (new) 36,211 0 new
b62 (9) Kia Forte 7,709 7,922 -2.7%
Worst rank in a year
b51 (12) 101,890 117,596 -13.4%
b63 (9) Chevrolet Express* 7,492 6,296 19.0%
b66 (6) 78,503 69,164 13.5%
b63 (15) Nissan Frontier 7,492 5,880 27.4%
Fast growth
b64 (6) 79,646 74,360 7.1%
b65 BMW X5 7,323 6,847 7.0%
c102 (9) 45,013 50,815 -11.4%
b66 (7) Mercedes-Benz GLC 7,294 6,152 18.6%
b71 (27) 69,729 48,643 43.3%
b67 (1) Dodge Charger 7,293 6,830 6.8%
Best in Large segment
b63 (6) 80,226 88,351 -9.2%
b68 (39) Infiniti QX60 7,032 4,098 71.6%
Fast growth
b95 (13) 47,370 40,444 17.1%
b69 (15) Kia Sportage 6,998 5,585 25.3%
Fast growth
b62 (9) 82,823 72,824 13.7%
b70 (20) Chevrolet Impala* 6,971 8,201 -15.0%
b80 (12) 62,380 75,877 -17.8%
b71 (27) Acura RDX 6,838 4,808 42.2%
Fast growth
b78 (13) 63,580 51,295 23.9%
b72 (3) Mercedes-Benz C-class 6,799 6,500 4.6%
b83 (18) 60,410 77,446 -22.0%
b72 (5) Nissan Pathfinder 6,799 6,053 12.3%
b72 (9) 67,550 81,065 -16.7%
b74 (12) Nissan Versa 6,735 7,125 -5.5%
b69 (19) 75,809 106,772 -29.0%
b75 (29) Toyota Sienna 6,719 8,941 -24.9%
Worst rank in 4 years
Fast decline
b59 (14) 87,672 111,489 -21.4%
b76 (1) Volkswagen Atlas 6,717 6,070 10.7%
b84 (49) 59,677 27,119 120.1%
b77 (19) Jeep Renegade 6,666 7,542 -11.6%
Worst rank in a year
b53 (2) 97,062 103,434 -6.2%
b78 (2) Chevrolet Suburban* 6,663 5,788 15.1%
b79 (5) 63,048 56,516 11.6%
b79 (15) Cadillac XT5* 6,458 6,889 -6.3%
b77 (3) 64,056 68,468 -6.4%
b80 (23) Honda HR-V 6,313 7,543 -16.3%
Worst rank in a year
b60 (5) 85,494 94,034 -9.1%
b81 (31) Chevrolet Camaro* 6,182 3,802 62.6%
Best in Mid-sized Sports segment
Fast growth
b85 (10) 56,171 67,940 -17.3%
b82 (6) Dodge Durango 5,997 5,547 8.1%
Worst rank in a year
b74 (1) 65,947 68,761 -4.1%
b83 (9) Acura MDX 5,948 6,076 -2.1%
b88 (3) 51,512 54,886 -6.1%
b84 (32) Subaru Impreza 5,880 8,037 -26.8%
Worst rank in a year
Fast decline
b67 (8) 76,400 86,043 -11.2%
b85 (35) Ram ProMaster 5,857 3,352 74.7%
Fast growth
b97 (10) 46,600 40,483 15.1%
b86 (45) GMC Acadia* 5,770 10,837 -46.8%
Worst rank in 4 years
Fast decline
b65 (19) 78,747 111,276 -29.2%
b87 (new) Nissan Kicks 5,704 0 new
New
c149 (new) 23,312 0 new
b88 (7) Nissan Maxima 5,600 5,016 11.6%
c105 (29) 42,337 67,627 -37.4%
b89 (2) Buick Enclave* 5,480 5,326 2.9%
b90 (9) 49,714 48,564 2.4%
b90 (new) Ford EcoSport 5,472 0 new
New
b86 (new) 54,348 0 new
b91 (3) Lexus ES 5,385 5,047 6.7%
Best in Premium Large segment
b93 (3) 48,482 51,398 -5.7%
b92 (14) Dodge Journey 5,383 4,227 27.3%
Fast growth
b54 (2) 94,096 89,470 5.2%
b93 (10) Mazda Mazda3 5,277 5,669 -6.9%
Worst rank in 4 years
b76 (7) 64,638 75,018 -13.8%
b94 (46) GMC Yukon* 5,237 8,531 -38.6%
Best rank in a year
Fast decline
b99 (2) 46,298 49,183 -5.9%
b95 (3) Mercedes-Benz E-Class 4,888 5,284 -7.5%
c101 (5) 45,437 49,427 -8.1%
b96 (4) BMW 5-series 4,756 4,743 0.3%
c104 (2) 43,937 40,658 8.1%
b97 (11) Nissan Titan 4,661 5,582 -16.5%
b89 (1) 50,459 52,924 -4.7%
b98 (43) Ford Mustang 4,392 7,714 -43.1%
Worst rank in 4 years
Fast decline
b68 (6) 75,842 81,866 -7.4%
b99 (15) Ford Fiesta 4,309 3,657 17.8%
b87 (13) 51,730 46,249 11.9%
c100 (11) Toyota C-HR 4,297 3,866 11.1%
Worst rank in a year
b91 (48) 49,642 25,755 92.7%
c101 (2) Dodge Challenger 4,156 4,508 -7.8%
Worst rank in a year
b73 (5) 66,716 64,537 3.4%
c102 (20) Tesla Model X* 4,100 3,300 24.2%
c139 (13) 26,100 21,315 22.4%
c103 (6) Audi Q7 4,030 4,838 -16.7%
c111 (1) 37,417 38,346 -2.4%
c104 (11) Hyundai Accent 3,830 5,205 -26.4%
Fast decline
c130 (48) 29,090 58,955 -50.7%
c105 (26) Mercedes-Benz GLE 3,734 5,823 -35.9%
Best rank in 4 years
Fast decline
c100 (14) 46,010 54,595 -15.7%
c106 (35) GMC Yukon XL* 3,705 6,421 -42.3%
Fast decline
c119 (5) 32,759 35,059 -6.6%
c107 (22) Infiniti Q50 3,690 5,583 -33.9%
Fast decline
c116 (13) 34,763 40,739 -14.7%
c108 (70) Ford Focus 3,661 11,237 -67.4%
Worst rank in 4 years
Huge decline
b44 (16) 113,345 158,385 -28.4%
c109 (6) GMC Canyon* 3,605 3,467 4.0%
c115 (8) 34,803 32,106 8.4%
c110 (28) Chrysler 300 3,483 5,726 -39.2%
Fast decline
b98 (6) 46,593 51,237 -9.1%
c111 (7) Ford Taurus 3,475 3,394 2.4%
c113 (12) 36,088 41,236 -12.5%
c112 (8) BMW X1 3,411 4,454 -23.4%
Best in Premium Compact SUV segment
Fast decline
c131 (5) 29,060 30,826 -5.7%
c113 (28) Volvo XC60 3,387 2,421 39.9%
Fast growth
c120 (28) 32,689 22,516 45.2%
c114 (13) Subaru Legacy 3,374 4,593 -26.5%
Fast decline
c109 (15) 40,109 49,837 -19.5%
c115 (16) Lincoln Nautilus / MKX 3,364 2,976 13.0%
c132 (8) 28,573 31,031 -7.9%
c116 (41) Infiniti QX50 3,329 1,785 86.5%
Fast growth
c143 (25) 25,389 16,857 50.6%
c117 (4) Lexus GX 3,322 3,325 -0.1%
c136 (4) 26,724 27,190 -1.7%
c118 (10) Mercedes-Benz Sprinter 3,317 3,063 8.3%
c128 (1) 29,967 27,608 8.5%
c119 (23) Tesla Model S* 3,250 4,975 -34.7%
Fast decline
c142 (8) 25,745 27,060 -4.9%
c120 (12) Ford Transit Connect 3,188 3,973 -19.8%
Best in Small Van segment
c122 (5) 31,923 34,473 -7.4%
c121 (34) BMW 3-series 3,184 5,556 -42.7%
Worst rank in 4 years
Fast decline
c103 (23) 44,578 59,449 -25.0%
c122 (23) Volvo XC90 3,157 4,771 -33.8%
Fast decline
c123 (2) 31,609 30,996 2.0%
c123 (13) Ford E-series 3,149 3,911 -19.5%
Worst rank in 4 years
b94 (7) 47,936 53,304 -10.1%
c124 (29) Chevrolet Sonic* 3,116 1,946 60.1%
Fast growth
c140 (13) 26,086 30,290 -13.9%
c124 (5) Volkswagen Passat 3,116 3,015 3.3%
Worst rank in a year
c108 (29) 41,401 60,722 -31.8%
c126 (36) Toyota Prius 3,111 5,401 -42.4%
Worst rank in a year
Fast decline
b92 (15) 49,534 65,630 -24.5%
c127 (2) Mitsubishi Outlander 3,078 3,117 -1.3%
Worst rank in a year
c107 (6) 41,818 35,409 18.1%
c128 (23) Audi A6 3,058 1,970 55.2%
Fast growth
c200 (28) 10,561 16,304 -35.2%
c129 (2) Chevrolet Spark* 3,007 3,079 -2.3%
Best in Mini segment
c137 (10) 26,379 22,589 16.8%
c130 (11) Nissan Armada 2,874 3,368 -14.7%
c121 (9) 32,650 35,667 -8.5%
c131 (3) Honda Ridgeline 2,867 2,854 0.5%
c126 (10) 30,592 34,749 -12.0%
c132 (42) Honda Clarity 2,857 1,425 100.5%
Huge growth
c159 (90) 20,174 2,455 721.8%
c133 (10) Mazda CX-9 2,840 3,276 -13.3%
c133 (5) 28,257 25,828 9.4%
c134 (8) Acura TLX 2,831 3,101 -8.7%
c127 (12) 30,468 34,846 -12.6%
c135 (4) Lincoln MKC 2,774 2,504 10.8%
c138 (3) 26,241 27,048 -3.0%
c136 (6) Toyota Prius Prime 2,759 2,420 14.0%
c135 (25) 27,595 19,951 38.3%
c137 (33) Range Rover Sport 2,688 1,452 85.1%
Fast growth
c146 (15) 24,282 19,153 26.8%
c138 (8) Mercedes-Benz GLS 2,664 2,998 -11.1%
Best in Premium Full-size SUV segment
c156 (34) 21,973 32,248 -31.9%
c139 (26) Mitsubishi Outlander Sport 2,563 3,678 -30.3%
Worst rank in a year
Fast decline
c110 (10) 39,153 33,160 18.1%
c140 Toyota Avalon 2,538 2,427 4.6%
Worst rank in 4 years
c118 (3) 33,580 32,583 3.1%
c141 (65) Buick Envision* 2,483 6,056 -59.0%
Huge decline
c129 (27) 29,181 41,040 -28.9%
c142 (9) Cadillac Escalade* 2,457 2,881 -14.7%
Best rank in a year
c151 (5) 22,938 22,994 -0.2%
c143 (41) Volkswagen Golf 2,425 4,529 -46.5%
Worst rank in 4 years
Fast decline
c106 (39) 42,271 76,559 -44.8%
c144 (8) Mercedes-Benz GLA 2,397 2,580 -7.1%
c147 (5) 24,136 24,104 0.1%
c145 (7) Infiniti QX80 2,372 2,516 -5.7%
c163 (2) 19,207 17,881 7.4%
c146 (12) Mazda Mazda6 2,357 1,776 32.7%
Worst rank in a year
Fast growth
c125 (6) 30,938 33,402 -7.4%
c147 (7) Chevrolet Volt* 2,323 1,937 19.9%
Best rank in a year
c162 (4) 19,384 20,349 -4.7%
c148 (new) Honda Insight 2,235 0 new
New
c190 (80) 12,510 3 new
c149 (36) Range Rover 2,231 1,075 107.5%
Huge growth
c164 (3) 19,030 16,869 12.8%
c150 (15) Lexus IS 2,193 2,777 -21.0%
Fast decline
c152 (16) 22,927 26,482 -13.4%
c151 (12) Ram ProMaster City 2,183 1,617 35.0%
Fast growth
c186 (10) 13,788 15,584 -11.5%
c152 (19) Lincoln Navigator 2,073 1,444 43.6%
Fast growth
c168 (32) 17,839 10,523 69.5%
c153 (1) GMC Savana* 2,060 1,954 5.4%
c155 (27) 22,225 29,679 -25.1%
c154 (7) Nissan NV 2,013 1,638 22.9%
c172 (6) 16,902 17,858 -5.4%
c155 (12) Kia Niro 2,006 2,397 -16.3%
Worst rank in a year
c134 (3) 28,232 27,237 3.7%
c156 (8) Chevrolet Corvette* 1,985 2,278 -12.9%
Best in Large Sports and Exotics segment
c160 (20) 20,128 25,079 -19.7%
c157 (40) BMW 4-series 1,916 3,411 -43.8%
Worst rank in 4 years
Fast decline
c124 (15) 31,379 39,634 -20.8%
c158 (49) Audi A4 1,881 3,916 -52.0%
Worst rank in 4 years
Huge decline
c117 (1) 34,311 34,434 -0.4%
c159 (14) Lincoln MKZ 1,874 2,293 -18.3%
Best rank in 4 years
c161 (31) 19,852 27,387 -27.5%
c160 (19) Cadillac XTS* 1,754 1,224 43.3%
Fast growth
c170 (3) 17,301 16,275 6.3%
c161 (27) Mitsubishi Mirage 1,748 1,023 70.9%
Fast growth
c145 (5) 24,316 22,386 8.6%
c162 (30) Audi A5 1,746 2,958 -41.0%
Worst rank in a year
Fast decline
c141 (12) 25,972 21,301 21.9%
c163 (16) Mercedes-Benz CLA 1,708 2,279 -25.1%
Best in Premium Compact segment
Worst rank in a year
Fast decline
c154 (1) 22,556 20,669 9.1%
c164 (1) Nissan NV200 1,691 1,574 7.4%
Worst rank in a year
c165 (2) 18,628 18,602 0.1%
c165 (41) Chevrolet Bolt EV* 1,689 3,227 -47.7%
Fast decline
c176 (31) 16,273 23,297 -30.1%
c166 (93) Nissan Leaf 1,667 102 ++
Huge growth
c183 (12) 14,715 11,230 31.0%
c167 (6) Toyota Corolla hatchback 1,646 1,437 14.5%
c153 (4) 22,846 20,501 11.4%
c168 (2) Cadillac Escalade ESV* 1,622 1,571 3.3%
c179 15,145 14,700 3.0%
c169 (7) Kia Rio 1,608 1,618 -0.6%
Worst rank in a year
c150 (20) 22,975 16,760 37.1%
c170 (new) Mitsubishi Eclipse Cross 1,597 0 new
New
c205 (new) 9,485 0 new
c171 (12) Jaguar F-Pace 1,595 1,708 -6.6%
c182 (20) 14,752 18,946 -22.1%
c172 (6) Range Rover Evoque 1,594 1,255 27.0%
Fast growth
c202 (12) 9,917 11,979 -17.2%
c173 (33) Cadillac CTS* 1,581 805 96.4%
Best rank in a year
Fast growth
c188 (13) 12,956 10,344 25.3%
c174 (14) Range Rover Velar 1,555 1,694 -8.2%
c171 (50) 17,037 6,153 176.9%
c175 (6) Land Rover Discovery Sport 1,512 1,466 3.1%
c193 (13) 12,035 14,187 -15.2%
c176 (27) Mercedes-Benz S-class 1,486 2,184 -32.0%
Best in Premium Limousine segment
Fast decline
c181 (6) 14,978 15,888 -5.7%
c177 (new) BMW X2 1,454 0 new
New
c177 (new) 16,154 0 new
c178 (22) Ford Flex 1,445 1,834 -21.2%
Worst rank in a year
Fast decline
c158 (9) 20,308 22,389 -9.3%
c179 (16) Porsche Cayenne 1,383 940 47.1%
Fast growth
c199 (17) 10,733 13,203 -18.7%
c180 (9) Porsche Macan 1,345 1,444 -6.9%
Worst rank in a year
c148 (3) 23,504 21,429 9.7%
c181 (44) Mini Cooper 1,342 2,564 -47.7%
Worst rank in 4 years
Fast decline
c157 (16) 21,734 24,500 -11.3%
c182 (new) Volvo XC40 1,316 0 new
New
c191 (new) 12,427 0 new
c183 (21) Kia Stinger 1,289 826 56.1%
Worst rank in a year
Fast growth
c175 (85) 16,806 843 new
c184 (13) Hyundai Ioniq 1,275 908 40.4%
Worst rank in a year
Fast growth
c180 (16) 15,076 11,197 34.6%
c185 (5) Buick Regal* 1,195 1,005 18.9%
c185 (8) 14,166 11,559 22.6%
c186 (18) Mini Countryman 1,178 1,541 -23.6%
Worst rank in a year
Fast decline
c169 (9) 17,565 14,872 18.1%
c187 (7) Lincoln Continental 1,170 1,216 -3.8%
c210 (22) 8,758 12,165 -28.0%
c188 (20) Hyundai Veloster 1,161 755 53.8%
Best in Small Sports segment
Fast growth
c198 (12) 10,871 12,658 -14.1%
c189 (34) Toyota Yaris sedan 1,154 1,908 -39.5%
Fast decline
c144 (33) 25,115 35,727 -29.7%
c190 (26) Mazda CX-3 1,144 1,582 -27.7%
Worst rank in a year
Fast decline
c173 (2) 16,899 16,355 3.3%
c191 (9) Toyota Sequoia 1,131 1,152 -1.8%
c197 (8) 11,121 12,156 -8.5%
c192 (15) Kia Sedona 1,126 1,329 -15.3%
Worst rank in 4 years
c167 (24) 17,928 23,815 -24.7%
c193 (30) Audi A7 1,095 453 141.7%
Huge growth
c233 (7) 3,852 4,810 -19.9%
c194 (2) Alfa Romeo Stelvio 1,063 997 6.6%
c192 (53) 12,043 2,721 342.6%
c195 (8) Land Rover Discovery 1,037 1,038 -0.1%
c203 (16) 9,842 6,398 53.8%
c196 (4) Cadillac CT6* 1,016 841 20.8%
c201 (2) 9,956 10,542 -5.6%
c197 (14) BMW 7-series 983 1,107 -11.2%
c212 (8) 8,271 9,276 -10.8%
c198 (23) Buick LaCrosse* 979 1,385 -29.3%
Worst rank in 4 years
Fast decline
c178 (19) 15,998 20,161 -20.6%
c199 (15) Cadillac ATS* 976 1,093 -10.7%
Worst rank in 4 years
c189 (6) 12,608 13,100 -3.8%
c200 (new) Audi Q8 925 0 new
New
c250 (new) 2,029 0 new
c201 Acura ILX 924 835 10.7%
Worst rank in a year
c196 (5) 11,273 11,757 -4.1%
c202 (1) Volkswagen Beetle 917 835 9.8%
Worst rank in 4 years
c184 (7) 14,411 15,166 -5.0%
c203 (32) Lexus LS 893 306 191.8%
Huge growth
c206 (28) 9,301 4,094 127.2%
c204 (15) Alfa Romeo Giulia 873 1,011 -13.6%
Worst rank in a year
c195 (11) 11,519 8,904 29.4%
c205 (12) Mercedes-Benz Metris 799 984 -18.8%
c213 (1) 8,212 7,386 11.2%
c206 (56) Audi A3 792 2,024 -60.9%
Worst rank in 4 years
Huge decline
c166 (22) 18,305 23,610 -22.5%
c207 Porsche 911 789 773 2.1%
Worst rank in a year
c204 (1) 9,647 8,970 7.5%
c208 (92) Honda Fit 768 3,434 -77.6%
Worst rank in 4 years
Huge decline
c114 (19) 35,300 49,454 -28.6%
c209 (new) Jaguar E-Pace 727 0 new
New
c227 (new) 4,479 0 new
c210 (29) BMW 2-series 718 1,188 -39.6%
Worst rank in 4 years
Fast decline
c207 (15) 9,208 11,737 -21.5%
c211 (12) Infiniti Q60 662 869 -23.8%
Worst rank in a year
Fast decline
c208 (11) 9,017 10,751 -16.1%
c212 (9) Infiniti QX30 647 830 -22.0%
Worst rank in a year
Fast decline
c214 (33) 8,101 14,093 -42.5%
c213 (69) Audi Q3 620 2,367 -73.8%
Worst rank in 4 years
Huge decline
c174 (18) 16,828 20,633 -18.4%
c214 (3) BMW X4 612 538 13.8%
c230 (5) 4,323 5,198 -16.8%
c215 (19) Lexus GS 587 916 -35.9%
Worst rank in 4 years
Fast decline
c219 (10) 6,604 7,773 -15.0%
c216 (3) Mazda MX-5 Miata 511 493 3.7%
Worst rank in a year
c209 (15) 8,971 11,294 -20.6%
c217 (27) BMW X6 483 1,005 -51.9%
Huge decline
c218 (1) 6,862 6,780 1.2%
c218 (24) Toyota Prius C 480 954 -49.7%
Worst rank in 4 years
Fast decline
c211 (24) 8,399 12,415 -32.3%
c219 (6) Buick Cascada* 471 408 15.4%
c225 (1) 4,637 5,595 -17.1%
c220 (15) Volvo S90 466 818 -43.0%
Worst rank in a year
Fast decline
c217 (9) 6,967 8,641 -19.4%
c221 (new) Lexus UX 453 0 new
New
c274 (new) 453 0 new
c222 (1) Mercedes-Benz G-class 445 471 -5.5%
c232 (1) 3,970 4,188 -5.2%
c223 (13) Jaguar XE 443 707 -37.3%
Fast decline
c224 (21) 4,704 9,278 -49.3%
c224 (8) Fiat 500 418 667 -37.3%
Best rank in a year
Fast decline
c221 (36) 5,370 12,685 -57.7%
c225 (18) Audi A8 380 266 42.9%
Fast growth
c257 (19) 1,599 3,127 -48.9%
c226 (11) BMW i3 356 672 -47.0%
Worst rank in a year
Fast decline
c220 6,117 6,276 -2.5%
c227 (10) Subaru BRZ 349 297 17.5%
c234 (2) 3,834 4,131 -7.2%
c228 (16) Lexus RC 341 686 -50.3%
Huge decline
c238 (25) 3,358 7,363 -54.4%
c229 (15) Fiat 500X 336 673 -50.1%
Worst rank in a year
Huge decline
c222 (11) 5,223 7,665 -31.9%
c230 (8) Porsche Panamera 332 455 -27.0%
Worst rank in a year
Fast decline
c215 (3) 8,042 6,731 19.5%
c231 (1) BMW 6-series 330 369 -10.6%
c235 (1) 3,762 3,355 12.1%
c232 (6) Infiniti Q70 329 406 -19.0%
Worst rank in 4 years
c227 (4) 4,479 5,772 -22.4%
c233 (66) Genesis G80 305 1,542 -80.2%
Worst rank in 4 years
Huge decline
c216 (42) 7,663 16,214 -52.7%
c234 (58) Volvo 60 series 302 1,338 -77.4%
Worst rank in 4 years
Huge decline
c194 (25) 11,876 16,825 -29.4%
c235 (11) Toyota 86 295 425 -30.6%
Worst rank in 4 years
Fast decline
c231 (15) 4,133 6,846 -39.6%
c236 (18) Mini Clubman 277 506 -45.3%
Worst rank in a year
Fast decline
c229 (19) 4,385 7,739 -43.3%
c237 (13) Lincoln MKT 271 186 45.7%
Fast growth
c242 2,324 3,005 -22.7%
c238 Toyota Mirai 232 296 -21.6%
Fast decline
c256 (2) 1,700 1,838 -7.5%
c239 (new) Genesis G70 229 0 new
New
c275 (new) 409 0 new
c240 (new) BMW 8-series 223 0 new
Worst rank in 4 years
New
c280 (new) 223 0 new
c240 (new) Jaguar I-Pace 223 0 new
New
c276 (new) 393 0 new
c242 (8) Acura RLX 216 186 16.1%
c255 (4) 1,931 1,237 56.1%
c243 (34) Lexus LX 212 744 -71.5%
Worst rank in 4 years
Huge decline
c223 (1) 4,753 6,004 -20.8%
c244 (8) Nissan 370Z 202 304 -33.6%
Worst rank in 4 years
Fast decline
c237 (10) 3,468 4,614 -24.8%
c245 (47) Kia Cadenza 198 896 -77.9%
Worst rank in 4 years
Huge decline
c226 (12) 4,507 7,249 -37.8%
c246 (18) Jaguar F-Type 197 391 -49.6%
Fast decline
c244 (11) 2,268 4,108 -44.8%
c247 (101) Volkswagen Tiguan 189 2,291
Worst rank in 4 years
Huge decline
c187 (50) 13,546 25,960 -47.8%
c248 (7) Fiat 124 Spider 184 287 -35.9%
Worst rank in a year
Fast decline
c236 (7) 3,515 4,478 -21.5%
c249 (20) Toyota Land Cruiser 179 390 -54.1%
Worst rank in 4 years
Huge decline
c240 (1) 3,235 3,100 4.4%
c250 (8) Mercedes-Benz SL 158 277 -43.0%
Worst rank in a year
Fast decline
c247 (4) 2,126 2,940 -27.7%
c251 (9) Mercedes-Benz CLS 154 101 52.5%
Fast growth
c264 (11) 987 1,885 -47.6%
c252 (20) Jaguar XF 153 345 -55.7%
Worst rank in 4 years
Huge decline
c243 (15) 2,308 4,541 -49.2%
c253 (13) Lexus LC 152 290 -47.6%
Worst rank in 4 years
Fast decline
c253 (5) 1,979 2,484 -20.3%
c253 (8) Mercedes-Benz SLC 152 260 -41.5%
Worst rank in a year
Fast decline
c252 (8) 1,993 2,860 -30.3%
c255 (21) Volvo V90 Cross Country 146 307 -52.4%
Worst rank in a year
Huge decline
c246 (6) 2,204 2,266 -2.7%
c256 (4) Porsche Cayman 139 185 -24.9%
Worst rank in 4 years
Fast decline
c241 (6) 3,193 2,716 17.6%
c257 (4) Mercedes-AMG GT 136 183 -25.7%
Fast decline
c259 (2) 1,525 1,609 -5.2%
c258 (14) Jaguar XJ 124 263 -52.9%
Worst rank in 4 years
Huge decline
c258 (13) 1,579 2,721 -42.0%
c259 (5) Smart ForTwo 122 166 -26.5%
Worst rank in 4 years
Fast decline
c262 (22) 1,276 3,071 -58.5%
c260 (4) Porsche Boxster 98 116 -15.5%
Worst rank in 4 years
c248 (2) 2,083 2,371 -12.1%
c260 (11) Toyota Yaris 98 203 -51.7%
Worst rank in 4 years
Huge decline
c254 (47) 1,940 8,653 -77.6%
c262 (1) BMW i8 97 80 21.3%
c267 (2) 772 488 58.2%
c263 (37) Genesis G90 80 406 -80.3%
Worst rank in 4 years
Huge decline
c245 (15) 2,240 4,398 -49.1%
c264 (2) Audi R8 79 56 41.1%
Fast growth
c266 (5) 927 772 20.1%
c265 (45) Volkswagen Touareg 58 484 -88.0%
Worst rank in 4 years
Huge decline
c251 (16) 2,022 3,545 -43.0%
c266 Kia K900 55 35 57.1%
Fast growth
c277 (11) 354 455 -22.2%
c267 (1) Volvo V90 52 23 126.1%
Huge growth
c272 (4) 491 183 168.3%
c268 (11) Fiat 500L 39 111 -64.9%
Worst rank in 4 years
Huge decline
c260 (4) 1,413 1,664 -15.1%
c269 (4) Nissan GT-R 25 36 -30.6%
Fast decline
c271 (7) 538 578 -6.9%
c270 (8) Acura NSX 17 56 -69.6%
Huge decline
c281 (18) 170 581 -70.7%
c271 (23) Audi TT 16 237
Worst rank in 4 years
Huge decline
c261 (10) 1,289 2,294 -43.8%
c272 (8) Volkswagen CC 11 54 -79.6%
Huge decline
c273 (15) 455 1,355 -66.4%
c273 (6) Alfa Romeo 4C 10 26 -61.5%
Huge decline
c279 (12) 238 406 -41.4%
c274 (27) Jeep Patriot 9 240
Worst rank in 4 years
Huge decline
c270 (166) 621 40,735 new
c275 (new) Hyundai Nexo 8 0 new
New
c284 (new) 8 0 new
c276 (43) Chrysler 200 6 332
Worst rank in 4 years
Huge decline
c263 (99) 1,043 18,457 new
c277 (31) Nissan Juke 5 245
Worst rank in 4 years
Huge decline
c268 (66) 731 10,157 new
c278 (39) Infiniti QX70 4 292
Worst rank in 4 years
Huge decline
c265 (50) 954 6,878 -86.1%
c279 (24) Hyundai Azera 2 141
Worst rank in 4 years
Huge decline
c269 (28) 628 3,060 -79.5%
c281 (12) Ford GT 1 9 -88.9%
Worst rank in 4 years
Huge decline
c283 (14) 126 89 41.6%
c281 (24) Mercedes-Benz B-class 1 111
Worst rank in 4 years
Huge decline
c282 (20) 135 744 -81.9%
c281 (71) Toyota Prius V 1 707
Worst rank in 4 years
Huge decline
c249 (51) 2,062 10,665 -80.7%
c283 (52) Audi A4 Allroad 0 361
Worst rank in 4 years
Huge decline
c278 (41) 255 3,240 new
c283 (70) Mitsubishi Lancer 0 683
Worst rank in 4 years
Huge decline
c239 (55) 3,302 12,725 -74.1%

Source: manufacturers; Note: *estimates

    1. @Pedro – rightly or wrongly, I figured I would not repeat the winners/losers from the “brands” segment, where I highlighted the huge success of the Model 3, but you’re absolutely right – the Model 3 is probably the star performer of 2018

      1. From 1.700 to 130.000, come on Krzysztof! 😉 That’s worth a second coverage (and maybe a special third), even though the M3 is mentioned in the US Brands article.

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