In an effort to add even more information to the data we publish each month, as well as to accelerate the time-to-market of the information, we have revamped our monthly sales table. The aim is streamline the Highlights section to focus on just the very top take-aways, while the new Notes section of the table helps pull out interesting monthly trends in the data. Let us know what you think of the new table, and suggest additional information you think would be useful in these monthly posts.
NOTE: August data does not include monthly sales breakouts for GM models, as they are only published at the end of each quarter (next time: September data). As a result, model rankings should be viewed as somewhat “inflated”.
Ram Pickup sales have properly taken off, almost bringing the model back into the black for the year
Honda Civic sales fell even more than those of Honda Accord, suggesting the recently-revealed facelift can’t come to market soon enough
While sales of the refreshed Jeep Cherokee and the new Compass continued to grow at over 75%, growth numbers cooled off for the new Wrangler
Sales of the Tesla Model 3 are estimated to have reached almost 18,000, putting the model not just ahead of any of its premium mid-sized rivals like the BMW 3-series, but also ahead of plenty non-premium mid-sized models like Nissan Altima or Ford Fusion (whose sales collapsed by more than half!)
Sales of the Kia Optima rebounded strongly, suggesting the model may yet see its sales increase in 2018 as a whole, though this may have come at the expense of the smaller Forte, as buyers await the imminent arrival of the new model
Tesla Model X saw its sales rise by almost 90%, making this the first time ever that the model has outsold the Model S for two straight months
New model highlights
Sales of the new Subaru Ascent fell slightly compared to July, but still topped 4,000 and, once again, were higher than that of the other “big hopeful”, the VW Atlas
Ford EcoSport and Hyundai Kona sales seem to have settled at around 5,000 units per month, about half of what the Jeep Renegade manages each month – an impressive result for the less-than-impressive small Ford
Sales of BMW X2, Kia Stinger and Volvo XC40 all seem to have settled at around 1,500 per month, a somewhat disappointing result for the much-vaunted small Volvo
VW Tiguan L seems to be a bigger hit with the buyers than the larger Atlas, selling around 8,000 units each month, around a quarter of what the segment leaders sell, compared to around 4,000 units for the latter, around a sixth of the segment-leading performance
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