Minicar segment collapsed in the second quarter of 2017, with only Mitsubishi Mirage recording YTD sales gains
After briefly returning to growth in the first quarter of 2017, the Minicar segment in the United States fell back into the red in the second quarter of this year. And what a fall it was – sales fell by almost a half compared to Q2’16, to only 19,019 units, the largest fall from among all segments by a wide margin.
Highlights for 2017 first half:
After fighting a close battle in the first quarter of the year, Mitsubishi Mirage emerged the clear victor over the course of the first half of 2017, thanks in large part to a relatively small fall in sales in Q2’17 (down 10%), meaning it’s the only model whose YTD sales remain up on the first half of 2016
The Mirage’s closest competitor in Q1’17, Chevrolet Spark, suffered a complete collapse in sales in Q2’17, resulting in its YTD sales being only half of what they were in the first half of 2016, dropping the model to third in the rankings
Thanks to the Spark’s misfortune the Mini Cooper range (Hardtop 2-door, 4-door and Convertible) was promoted to second in the segment rankings, though this will be scant comfort to the brand given that YTD sales are a third down on 2016, at least in part due to sales cannibalization from the new compact-sized Clubman
In fourth spot is the Fiat 500, putting in the second-best performance in the segment, losing only 6% overall over the course of the first half of 2016
Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
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