Only Outback and Passat see their sales rise, five models lose more than 20% since 2016
Sales of Mid-sized cars in the US fell by 13.7% in the second quarter of 2017, following the same path of double-digit sales decline as all the other mainstream segments bar the compact segment. With one-time top non-pickup models like Toyota Camry, Honda Accord and Nissan Altima now regularly giving way to crossovers in the monthly top rankings, it is far from clear whether the latest versions of the first two cars, which made their debut earlier this year, will be enough to even halt, let alone reverse this trend. One thing is for sure: they will need to do better than recent new models in the segment – Hyundai Sonata, Kia Optima and Chevrolet Malibu – all of which have really underperformed relative to their previous generations.
Highlights for first half of 2017:
Toyota Camry retains leadership of the segment it has led for over a decade without much of a problem, and while it lost 11% in sales relative to 2016, the new model will go on sale very soon and should help it shore up its segment lead
There is a new model in 2nd spot, Honda Accord, which overtook Nissan Altima, something that might worry Nissan given that the new Altima is at least another year away, while the new Accord goes on sale later this year
The latter two have been jumped in 2017 by Subaru Outback, one of the only two models to have gained sales in the past year, the other being the recovering VW Passat
It’s not all good news for Subaru, though, as the Legacy lost 15% of sales compared to last year; still, this was a better performance than the hapless Mazda6, which despite being an objectively very good car once again lost volume and is the last of the volume players in the segment
Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
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