US sales 2016 Large segment

US large segment

Sales in the Large segment fell by 6.4 percent in 2016, which puts it in the middle of the pack as far as mainstream segments are concerned – better than the Minicar and Mid-sized segments, but worse than the SubcompactCompact and Minivan segments. With  443,317 sales, it remains the second smallest mainstream segment after the Minicar segment, though the Subcompact and Minivan segments remain within reach of around 100,000 units. However, with little new metal on the horizon it remains unlikely that sales in the segment will rise anytime soon, as models such as Dodge ChargerChrysler 300 and Ford Taurus are nearing their “sell by” date with no replacements due anytime soon.

Highlights for 2016:

Nissan Maxima
  • After playing a cat and mouse game all year long, Dodge Charger ended up outselling Chevrolet Impala by fewer than 100 units in 2016 – the first time that the Chevy has not been at the top of the segment in the past decade, and a sign of just how much the now-discontinued previous-generation model added to its total sales
  • Nissan Maxima came in third place, a mighty impressive performance that included sales growth of 55 percent and leaping over other four cars to go from an also-ran to a podium finisher, though it remains to be seen whether it can now challenge for class honors as the Charger and Impala age
  • Despite an advancing age Chrysler 300 did well to retain its volume in 2016, which put him ahead of the considerably-younger Toyota Avalon whose sales fell by 20 percent compared to 2015
  • Ford Taurus and Buick LaCrosse both lost volume in 2016 (10 percent and 34 percent, respectively), with the former losing even more if you subtract out the relatively-stable Police Interceptor sedan sales from its total
  • The Korean duo of Hyundai Azera and Kia Cadenza also lost substantial volume in 2016 (11 percent and 35 percent, respectively), with the result being particularly troubling Kia, as the Cadenza is still relatively new – it will be interesting to see whether Hyundai bothers to bring the recently-revealed new Azera/Grandeur to the US, and whether Kia continues with the Cadanza once it starts selling the much-more-appealing new Stinger model

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

  1. The Chrysler 300 has managed to survive in a hostile climate for large cars by offering a car that has unique styling… I’m sure that the Avalon is probably a superior vehicle, but it looks like a huge number of cars from the Audi A7 down to the Nissan Altima.
    The Maxima’s unique styling may be a part of the car’s success. Everyone’s aesthetic for car styling is different and therefore it is hard to attribute success to design. However, the look-a-likes always fade faster than those with a unique profile.

    In the interest of honesty, I am the happy owner of a gorgeous and wonderful Chrysler 300S….

    1. @Stephen – I agree, the 300 still has a lot to offer by being a unique proposition in the segment. I haven’t driven one but I rode in one a while back, and really liked it. Still, I think that FCA should not wait too long to replace it – the current model’s popularity may not last, and I am sure many current 300 owners, such as yourself, would love the chance to upgrade their current models for a new version. If FCA waits too long they may lose such customers

      1. Too late for FCA. They are now talking about a replacement in 2019 or 2020. I have completely lost confidence in FCA as they have fumbled the introduction of both Fiat and Alfa Romeo in the US. They also screwed up the intro of the mediocre Dodge Dart by initially offering mostly stick shift cars in a market that is overwhelmingly automatic. One bad decision after another and an inability to fix the quality problems that leave most of the FCA models at the bottom Consumer Reports on a regular basis.

        I hate to give up on Chrysler, but I’m looking at the new Lincoln Continental…..

      2. You’re right about the timings of those models and I agree it’s way too late. At the moment the 300 and Charger are still acceptable, but they’ll grow long in the tooth any moment now.
        The Continental would be a worthy alternative, just too bad about its front wheel drive layout. Looking forward to hearing your experience with it!

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