The Small Premium Sports segment shrank by 10% in the third quarter of 2015, a slightly better performance than in the first half of the year, when the sales were down 20%.
The segment leader over the first three quarters of the year, Mercedes-Benz SLK, was outsold in Q3 2015 by the model that stands 2nd in the rankings, Porsche Cayman, which continues to shed its “discount Porsche” image with the customers as it racked up almost 40% more sales in Q3 than it did a year ago
Cayman’s roadster sibling, the Boxster, hasn’t done so well and continues losing customers
Sales of the 3rd-gen Audi TT finally began in the US, gaining the model 120% more customers in the last quarter; in doing so the model actually outsold BMW’s Z4, and vaulted past Alfa Romeo’s 4C for units sold in the first three quarters
Get all of the latest sales figures right to your inbox!
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.