The Small Pick-up segment grew by 46% in Q3, a small step down from the dizzying 62% growth rate in the first half of the year. The reason for this is that the new market players, Chevy Colorado and GMC Canyon, are becoming more established, leading to a “new normal”. At this pace, it seems that the segment might finish the year with some 350,000 sales, and might stabilize with around 400,000 sales in the medium term.
There have been no changes in the rankings, with Toyota Tacoma remaining the undisputed number one in the segment
Nissan Frontier is the only model whose sales fell in Q3, by a not insubstantial 36%
Chevy Colorado sells roughly three units for each unit its GMC Canyon sells, broadly the same proportion as for their larger brothers, Chevy Silverado and GMC Sierra
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