The Premium Compact segment continued growing in the third quarter of 2015, with sales up 15% compared to Q3 2014, although this rate of growth was slower than in the first part of the year, when they grew 59%. The main reason for this was that the Audi A3 sedan had been introduced in the US in the second half of 2014, which means that the incremental sales that variant brought are now “built in”.
And quite the rise to prominence it had been for the A3, which lay in 2nd place this time last year, well behind the segment-leader Mercedes-Benz CLA and only some 2,000 units ahead of the Acura ILX. Fast forward one year, and the A3 is on its way to selling twice as many units as the ILX in 2015. Not bad for a design that is already 4 years old, and should be heading for a nip-n-tuck soon. Not that, being Audi, you’d notice once it arrives…
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