US sales 2015 first half Exotics segment

US ExoticsThe Exotics segment grew by 5% compared to the first half of 2014, roughly in line with the whole industry. The problem with the headline figure is that it encompasses the whole of the Maserati brand, none of which are arguably exotic, but end up here because Maserati is the largest brand that does not break out their sales in the US.

So, excluding Maserati, the largest Exotic brand remains Bentley with over 1,200 sales in H1 2015 – even the 8% fall year-on-year was not bad for what is arguably a rather aged line-up by now. Still, it is reasonable to expect the sales figure to shoot up like crazy in a year or so when the Beluga… sorry, Bentayga goes on sale. For now, though, the brand was almost caught in sales terms by Ferrari, which is on course to go even better than its 2014 record of over 2,000 units sold in one year. The prancing horse is certainly doing better in the US than its main rival Lamborghini, who recorded less than half as many sales and lies in 5th despite a healthy 11% growth following the introduction of the Huracan.

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Third is Aston Martin, whose sales grew by 6% – impressive given that, like Bentley, its cars are more like endlessly updated versions of designs that are more than 10 years old at this point. Right behind in fourth is Rolls-Royce, growing healthily by 13% – impressive for a brand that until recently sold that many cars in a year in the whole world. On this trend they may cross 1,000 units in a year in the US alone!

In 6th is the first single car listing on this list, the Viper from the decidedly non-exotic brand Dodge. The Viper is an interesting case of how a car that had the potential to redefine the whole segment in the mid-90s has been cruising ever since, losing more than 75% of its sales since its hay day. It’s a pity, since the Viper is arguably one of the great icons alongside the Corvette and Cobra of American supercardom. In seventh is the Porsche 918 Spyder, selling a healthy 135 units, ahead of the runout sales of the Mercedes-Benz SLS and Lexus LFA.