Saab Sales Data & Trends for the U.S Automotive Market
Saab, the “other Swedish car brand” after Volvo, had a tumultuous decade before it finally went bankrupt in 2011. It had been acquired by General Motors in 1989, which thought it could combine the brands attractively quirky image with its own mainstream technology. Unfortunately, the resulting cars, the 900, 9-3 and 9-5 lost some of the charm, but more importantly were hampered by GM’s sub-par platforms.
As things went from so-so to bad in the early 2000s, GM desperately tried to broaden Saab’s range by adding the 9-2X (essentially a barely restyled Subaru Impreza Wagon) and 9-7X (a sad clone of the body-on-frame Chevrolet TrailBlazer), which went about as badly as it could have. After that fiasco GM looked like it was finally going to get serious about Saab, the result being the rather-quite-good new 9-5 and 9-4X crossover. Unfortunately, this was about the same time when the financial crisis hit and GM offloaded Saab to Spyker, which only managed to keep the company away from bankruptcy for another year.
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