Porsche Sales Data & Trends for the U.S Automotive Market
The US has traditionally been one of Porsche’s biggest markets, and this position has only been strengthened of late – the brand sold over 60,000 cars in 2019, after breaking the 50,000 mark for the first time ever in 2015. As it stands, the US accounts for more than a quarter of Porsches sold globally each year.
Two factors contribute to Porsche’s success in the American market. First, the 911 has a long history in the US, and finds a broad audience ranging from the newly rich, through hardcore enthusiasts all the way to well-off retirees. Second, the Cayenne, Panamera and lately the Macan have successfully appealed to people who want a “sports car” but also have a family to haul around. It should come as no surprise that it’s not the 911 that’s Porsche’s most popular model in the US, but the Macan and Cayenne SUVs.
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