Mitsubishi Sales Data & Trends for the U.S Automotive Market
Mitsubishi as a brand is slowly starting to creep back from the hole it found itself towards the end of the 2000s, when its sales volume collapsed from 129k in 2007 to just 54k in 2009. Despite a bumpy return to growth, the brand has more than doubled its sales again and in 2019 returned to its 2007 level. However, this is still a far cry from the 300k+ years of 2000-2002 when it would finance a car to just about anyone with a pulse, a practice that not only cost it dearly when the financial crisis struck, but also destroyed its brand image to become known as a bargain basement brand.
Despite its slow but steady recovery in sales and brand recognition, Mitsubishi today is far from the proud brand that once gave us the Lancer Evo, Eclipse and 3000GT, as well as a string of WRC and Dakar rally wins. Instead, it features an eclectic lineup featuring the cheapest new car on the market (the hapless Mirage) and a couple of kind-of-popular SUVs: Outlander, Eclipse Cross and Outlander Sport. At the same time it has conceded the mainstream to its rivals, pulling its previous best sellers Galant and Lancer from the market. Of all the brands, this is the one which most clearly lacks a purpose and a driving MO.
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