Mini Sales Data & Trends for the U.S Automotive Market
Mini has managed to establish a small but stable foothold in the US since its introduction in the early 2000s, and has consistently sold between 40k and 65k each year since 2006, before dropping below that mark in 2019 as small cars are losing popularity in the States. 2019 sales were just over half of its peak in 2013. In 2011 the original model (offered as a hatchback, cabrio, coupe, roadster and stationwagon) was joined by the larger Countryman, which has since accounted for about a third of Mini’s sales.
Mini’s relative success stands in contrast to the failure of brands like Smart or models like the Scion (Toyota) iQ to appeal to american buyers, and motivated Fiat to re-enter the US market after decades-long absence, with its cute 500 minicar. Unfortunately for Fiat, the Italian brand also failed to capture the hearts of American buyers and has never reached the same level of sales as Mini, even when sales of the latter started to fall as well.
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