The midsized (and compact) pickup segment is one of the two segments to grow in the first three quarters of 2022, with deliveries up 13% in an overall market down 13%. At nearly 548,000 deliveries, the class now holds 5.4% of the total US car market, up from 4.1% in 2021. In Q3, compact and midsized pickup deliveries were up an impressive 34% in a stable overall market. Still, it remains a relatively small segment as the full-sized pickup segment is more than 2.5 times as large and has much higher profit margins for the manufacturers. The Toyota Tacoma handily stays on top of the ranking, but with a 12% drop in deliveries so far this year it loses over 9 percentage points of share, to 32.1% of the class. After a strong start of the year in second place in Q1 thanks to the new generation, the Nissan Frontie slows down in Q2 and Q3 when is was in fourth place. It’s now also in fourth place YTD. The Chevrolet Colorado almost doubles up on its Q3 performance last year, but that’s mostly due to a low base back then. Still, the Colorado is up by a third so far this year, just when it’s due for a redesign. The Jeep Gladiator returns to the #3 spot despite sales down 16% so far this year. Due to potential internal cannibalization from the Maverick, the Ford Ranger is down 36% in 2022, although it slightly recovered in Q3 with sales down “just” 13%. Still, it loses almost 6.5 percentage points of share. The Honda Ridgeline has a stellar Q3 in contrast to most other Honda models, and it almost doubles up. Its year-to-date perfomance is more subdued at +5%, though. Like its Chevy sibling, the GMC Canyon shows great strength this quarter and year. Newcomer Rivian R1T is starting to pick up traction with deliveries at an estimated 4,400 in Q3.
The two compact pickups that arrived last year are showing strong sales, with the Ford Maverick at almost double the volume of the Hyundai Santa Cruz and in overall fifth place, with the latter in eighth.
US midsized pickup sales 2022 Q1-Q3
|Midsized Pickup segment||2022 Q1-Q3||2021 Q1-Q3||Change||2022 Share||2022-Q3||Change|
|8||Hyundai Santa Cruz||26.803||2.993||796%||4,9%||8.600||187%|
|10||Rivian R1T (est.)||8.000||0||New||1,5%||4.400||New|