The midsized pickup segment is one of the very few segments to grow in the first half of 2022, with deliveries up 3% in an overall market down 18%. At just over 360,000 deliveries, the class now holds 5.3% of the total US car market, up from 4.2% in 2021. In Q2, midsized pickup deliveries were stable on last year in an overall market down 21%. Still, it remains a relatively small segment as the full-sized pickup segment is more than 2.5 times as large. The Toyota Tacoma handily stays on top of the ranking, but with a 22% drop in deliveries it loses almost 10 percentage points of share, to 30.1% of the class. Thanks to the new generation, the Nissan Frontier is the best performing model in the class at +64%, but after starting the year in 2nd place behind the Tacoma, the Frontier was down to 4th place in Q2. That puts the Chevrolet Colorado back at #2 with sales up 14%. The Jeep Gladiator loses 21% of its sales but still manages to narrowly outsell the newcomer Ford Maverick year-to-date. The Maverick is officially a small pickup, but since it would be in a tiny segment together with only the Hyundai Santa Cruz, we’ll compare them here together with the midsized trucks. And this shows us the Maverick already outsells its larger stablemate Ford Ranger which is down by 42% (and -53% in Q2) as an all-new generation is coming soon. Despite a 19% drop in deliveries for the Honda Ridgeline, it still outsells the aforementioned Hyundai Santa Cruz. The GMC Canyon showed an impressive 40% jump in deliveries in Q2 to return to positive figures year-to-date. It only outsells the all-electric newcomer Rivian R1T which is struggling to get mass production started, delivering an estimated 700 units to customers in the second quarter.
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