Mercury Sales Data & Trends for the U.S Automotive Market
Mercury was Ford Motor Company’s “middle brand”, slotted between the mass-market Ford and luxury Lincoln. Launched in 1938, its cars were always closely related to their Ford cousins, but the extent of badge-engineering reached an apogee in the 2000s when the company ceased to offer any vehicles that were in any way original; in the end, the brand was phased out in 2011 to allow Ford Motor Company to focus on rebuilding after the financial crisis.
Although the vast majority of Mercury’s, by sales, were little more than upscale versions of Ford cars, over the years the brand actually managed to offer distinctive cars that had no equivalents within the Ford Motor Company’s US offerings. Most of these cars were imported from Ford’s European (Capri in the 1970s, Sierra and Scorpio in the 1980s, Cougar in the 1990s) or Australian (Capri) arms, or from other brands (Villager, a Nissan Quest in drag). Unfortunately, none of them were big hits with the customers, ultimately contributing to the brand being discontinued as it struggled to demonstrate it still had a USP it could offer to the consumers.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.