Maybach Sales Data & Trends for the U.S Automotive Market
Maybach was an attempt by Mercedes-Benz at an uber-luxury brand that would compete with Rolls-Royce at a price point far above its highest prices S-Class. In 2002, the Maybach name was revived from a brand that operated in the top segment of the car market between 1909 and 1940.
Daimler had high expectations of its new brand, aiming for worldwide annual sales of 2.000 units, half of which would be sold in the United States. However, these figures proved far optimistic and at the end of 2012, Daimler pulled the plug out of the Maybach brand, with just 3.000 cars produced during its ten year lifespan. Maybach imported all of its cars for the US market from its factory in Germany.
Unfortunately, Maybach did not specify its US sales by model. Maybach offered just two models in the US: the 57 limousine and the long-wheelbase 62. Use the dropdown at the top right of this page to find sales figures any other car model sold in the US since the early 2000’s.
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