Annual sales figures for the Land Rover Defender in the US.
The original Land Rover Defender was introduced in the United States in 1992, the first batch of 500 Defender 110 North American Specification (NAS) were equipped with the 3,9 liter V8 petrol engine and 5-speed manual transmission, and were modified to comply with North American crash safety and lighting requirements. From the second half of 1993, Land Rover imported the short wheel base Defender 90, intended as a competitor to the Jeep Wrangler.
However, in 1998 the US Department of Transportation introduced stricter regulations which required vehicles to be equipped with double front airbags and side impact crash protection. These modifications were too extensive to justify, considering the limited sales of the Defender in the US.
Despite its limited success, the Defender has reached cult status in North America and is still hugely popular as a used vehicle.
In 2020, Land Rover introduced the second generation Defender.
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