Annual sales figures for the Land Rover Defender in the US.

The original Land Rover Defender was introduced in the United States in 1992, the first batch of 500 Defender 110 North American Specification (NAS) were equipped with the 3,9 liter V8 petrol engine and 5-speed manual transmission, and were modified to comply with North American crash safety and lighting requirements. From the second half of 1993, Land Rover imported the short wheel base Defender 90, intended as a competitor to the Jeep Wrangler.
However, in 1998 the US Department of Transportation introduced stricter regulations which required vehicles to be equipped with double front airbags and side impact crash protection. These modifications were too extensive to justify, considering the limited sales of the Defender in the US.

Despite its limited success, the Defender has reached cult status in North America and is still hugely popular as a used vehicle.

In 2020, Land Rover introduced the second generation Defender.

Land Rover
Defender
2020
Land Rover
Defender
2021
January
February
March 5.249
April
May
June 600 3.064
July
August
September 1.300 3.700
October
November
December 7.200

Land Rover
Defender
2020 9.100
2019 0
2018 0
2017 0
2016 0
2015 0
2014 0
2013 0
2012 0
2011 0
2010 0
2009 0
2008 0
2007 0
2006 0
2005 0
2004 0
2003 0
2002 0
2001 0
2000 0
1999 0
1998 122
1997 2.501
1996 606
1995 1.571
1994 1.468
1993 317
1992 353

Previous generation:
Land_Rover_Defender-US-car-sales-statistics

Use the dropdown at the top right of this page to find sales figures for any other car model sold in the US since the early 2000’s.

 

Sources: Manufacturers, ANDC

 

Land Rover
Defender
2020
Land Rover
Defender
2021
January
February
March 5.249
April
May
June 600 3.064
July
August
September 1.300 3.700
October
November
December 7.200

Land Rover
Defender
2020 9.100
2019 0
2018 0
2017 0
2016 0
2015 0
2014 0
2013 0
2012 0
2011 0
2010 0
2009 0
2008 0
2007 0
2006 0
2005 0
2004 0
2003 0
2002 0
2001 0
2000 0
1999 0
1998 122
1997 2.501
1996 606
1995 1.571
1994 1.468
1993 317
1992 353