Jaguar Sales Data & Trends for the U.S Automotive Market
Jaguar is, together with Land Rover, owned by Tata of India, who acquired the two brands from Ford’s Premium Automotive Group when the Blue Oval sold off its foreign luxury brands in order to focus on its namesake brand and Lincoln. In the United States, SUV specialist Land Rover used to outsell its formerly car-only sister brand by almost a 5-to-1 ratio. The BMW 3-series fighter Jaguar XE initially helped the brand increase its sales significantly, but the addition of Jaguar’s first crossover F-Pace really boosted the British brand in the US market. After the smaller E-Pace, Jaguar added its first all-electric SUV with the I-Pace in 2018.
Currently all of Jaguar’s models for the US market are imported from its factory in Castle Bromwich, UK, while the XE is produced at Land Rover’s Solihull, UK plant. The E-Pace and I-Pace are produced by Magna-Steyr in Graz, Austria.
The midsized XE is Jaguar’s best selling sedan in the United States, but it’s outsold by both the F-Pace, its best selling model overall, and the E-Pace.
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